Strategic Approaches

and Projected
operational Initiatives

Prepared by: Krystel Mariz Fabon RN

Concepts of Strategic
Planning
and
Balance Score board
What is Strategic Planning?
Strategic planning is an organizational
management activity that is used to set
priorities, focus energy and resources,
strengthen operations, ensure that employees
and other stakeholders are working toward
common goals, establish
agreement around intended outcomes/results,
and assess and adjust the organization's
direction in response to a changing
environment. 
 Effective strategic planning articulates not only
where an organization is going and the actions
needed to make progress, but also how it will
know if it is successful. 
What is a Strategic Plan?

A strategic plan is a document used to

communicate with the organization the
organizations goals, the actions needed to
achieve those goals and all of the other critical
elements developed during the planning
exercise.
What is Strategic Management?

Strategic management is the comprehensive

collection of ongoing activities
and processes that organizations use to
systematically coordinate and align resources
and actions with mission, vision and strategy
throughout an organization.
What Are the Steps in
Strategic Planning &
Management?
1) analysis or assessment, where an
understanding of the current internal and
external environments is developed,
2) strategy formulation, where high level
strategy is developed and a basic organization
level strategic plan is documented
 3) strategy execution, where the high level plan
is translated into more operational planning and
action items, and
4) evaluation or sustainment / management
phase, where ongoing refinement and evaluation
of performance, culture, communications, data
reporting, and other strategic management
issues occurs. 
Created in 1992 by Drs. Robert S. Kaplan and David P.
Norton, the Balanced Scorecard (BSC) is a revolutionary
way to handle strategy management. Notably, it centers
your vision and strategy around four distinct measures:
Customer, Internal Processes, Financial, and
Learning/Growth. Essentially, the Balanced Scorecard
allows you to get your whole team on the same page with
organizational goals in a clear and understandable way.
Although it started out being used primarily in the private
sector, you’ll now see the Balanced Scorecard in
healthcare, non-profit, government organizations, and a
number of other types of associations.

Balanced scorecard
 Balance score card

The balanced scorecard (BSC) is a 

strategic planning and management system that
organizations use to:
Communicate what they are trying to accomplish
Align the day-to-day work that everyone is doing
with strategy
Prioritize projects, products, and services
Measure and monitor progress towards strategic
targets
The Balanced Scorecard is a management
system. It’s a way of looking at your
organization that focuses on your big-
picture strategic goals. It also helps you
choose the right things to measure so that
you can reach those goals.

https://balancedscorecards.com/balanced-scorecard/
Example
Example
* Environmental scanning is a process that
systematically surveys and interprets relevant
data to identify external opportunities and
threats. An organization gathers information
about the external world, its competitors and
itself. The company should then respond to the
information gathered by changing its strategies
and plans when the need arises.

Environmental Scanning
Environmental scanning is a review of external
sources to discover factors that impact a
business. The main goal is to identify and
consult sources outside the business. Although
these sources are uncontrollable from the
business's perspective, it is important to
consider them in decision-making processes.
One popular method of environmental scanning
is SWOT analysis. Each letter stands for one
area to review:
 Strengths, Weaknesses, Opportunities,
and Threats. The strengths and opportunities
are factors within the company, and the
weaknesses and threats come from sources
outside the company.
SWOT analysis is a process that identifies an
organization's strengths, weaknesses, opportunities
and threats. Specifically, SWOT is a basic, analytical
framework that assesses what an entity (usually a
business, though it can be used for a place, industry
or product) can and cannot do, for factors both
internal (the strengths and weaknesses) as well as
external (the potential opportunities and threats).

SWOT Analysis
Example
The environmental scanning process encompasses
several steps. The first step is for an employer to
gather information about the world in which it
operates, including information about the
economy, government, laws and demographic
factors such as population size and distribution.

When conducting an environmental scan, a variety of

methods should be used to collect data, including
publications, focus groups, leaders inside and outside
the organization, media, civic associations and the
library. After the data is collected, the final step is to
analyze the data and identify changes that can be
made.
Environmental scanning refers to possession and
utilization of information about occasions, patterns,
trends, and relationships within an organization’s
internal and external environment. It helps the
managers to decide the future path of the
organization. Scanning must identify the threats and
opportunities existing in the environment. While
strategy formulation, an organization must take
advantage of the opportunities and minimize the
threats. A threat for one organization may be an
opportunity for another.
Internal analysis of the environment is the first step of
environment scanning. Organizations should observe the
internal organizational environment. This includes
employee interaction with other employees, employee
interaction with management, manager interaction with
other managers, and management interaction with
shareholders, access to natural resources, brand
awareness, organizational structure, main staff,
operational potential, etc. Also, discussions, interviews,
and surveys can be used to assess the internal
environment. Analysis of internal environment helps in
identifying strengths and weaknesses of an organization.

Internal analysis of the

environment
External analysis
three correlated environment should be studied
and analyzed —
* immediate / industry environment
* national environment
* broader socio-economic environment / macro-
environment

External analysis
Examining the industry environment needs an appraisal
of the competitive structure of the organization’s
industry, including the competitive position of a
particular organization and it’s main rivals. Also, an
assessment of the nature, stage, dynamics and history of
the industry is essential. It also implies evaluating the
effect of globalization on competition within the
industry. Analyzing the national environment needs an
appraisal of whether the national framework helps in
achieving competitive advantage in the globalized
environment. Analysis of macro-environment includes
exploring macro-economic, social, government, legal,
technological and international factors that may
influence the environment. The analysis of
organization’s external environment reveals
opportunities and threats for an organization.
Strategic managers must not only recognize the
present state of the environment and their
industry but also be able to predict its future
positions.
Thank you!
http://
www.balancedscorecard.org/BSC-Basics/Strategic-Planning-Basics

https://
www.shrm.org/resourcesandtools/tools-and-samples/hr-qa/pages/cms
_021670.aspx

https://
www.managementstudyguide.com/environmental-scanning.htm

https://
study.com/academy/lesson/environmental-scanning-in-marketing-defi
nition-examples-methods.html

References
13 key sections you must include in your strategic
plan.
Section 1: Executive Summary
The Executive Summary of your strategic plan should
be completed last, and this section merely
summarizes each of the other sections of your plan.
The Executive Summary is important since it will
help other key constituents, such as employees,
advisors, and investors, quickly understand and
support your plan.
Section 2: Elevator Pitch
An elevator pitch is a brief description of your business. Your
elevator pitch is included in your strategic plan since it’s key to
your business’ success, and often times should be updated
annually. Here’s why it’s important: if your employees can’t
clearly and concisely articulate your business to others, you
inevitably miss out on tons of sales and other opportunities.
Section 3: Company Mission Statement
Your company mission statement explains what your business is
trying to achieve. While it may seem unimportant, it’s not. You
see, for internal decision-making, your mission statement guides
employees to make the right decisions; decisions that are in line
with helping the company achieve its mission. For external
parties, such as investors, partners, and customers, your mission
can inspire them to take the actions you want.
Section 4: SWOT
The reason to include a SWOT analysis (analysis of your Strengths,
Weaknesses, Opportunities and Threats) in your Strategic Plan is to
help you determine the best opportunities to pursue to achieve your
growth goals. It also helps you identify which strengths you must
develop in the near future to improve your company.
Section 5: Goals
Setting and achieving goals is the hallmark of successful companies
and is a critical element of your strategic plan.
They key is to first identify your 5 year or long-term goals. Next,
identify your one-year goals; that is, what you must achieve in the
next year for it to be successful and to put your company on the
right trajectory to achieving your 5 year goals.
Then work backwards two more times to determine your goals for
the next quarter and the next month. Ideally you update you
strategic plan monthly to modify this section.
Section 6: Key Performance Indicators (KPIs)
Great businesses understand their metrics and KPIs. By tracking
your KPIs, you know exactly how your business is performing and
can adjust as needed.
For example, a basic KPI such as Total Sales is critical for
understanding if the company is performing well. “Underlying”
KPIs are equally as important. For example, if sales are affected by
1) number of visitors to your website, 2) number of visitors who
complete a contact form, 3) number of proposals you issue to
these leads, and 4) the proposal closing ratio, then each of these
KPIs should be tracked. Then, if for instance, the number of
visitors to your website decreased, you would know and fix this
immediately, rather then waiting until sales plummet later.
So, it’s critical to identify the KPIs you will track in your business
and list them in this section of your strategic plan.
Section 7: Target Customers
In this section of your strategic plan, you will identify the wants
and needs of each of your target customer groups. This is important
in focusing your marketing efforts and getting a higher return on
investment on your advertising expenditures. This is because the
more you can “speak” directly to your target customer wants and
needs in your marketing, the better you will attract them.
Section 8: Industry Analysis
Your industry analysis doesn’t have to be a comprehensive report
on what’s going on in your market. However, you should conduct an
analysis to ensure the market size is growing (if not, you might
want to diversify), and to help identify new opportunities for
growth.
Section 9: Competitive Analysis & Advantage
Similarly to your industry analysis, your competitive analysis doesn’t
have to be a thorough report listing every detail about every
competitor. Rather, in addition to defining who your key competitors
are, you should list their strengths & weaknesses.
Most importantly, use this analysis to determine your current
competitive advantages and ways to develop additional advantages.
Section 10: Marketing Plan
In addition to your strategic plan, I recommend you develop a 
comprehensive marketing plan describing how you will attract
prospects, convert them to paying customers and maximize your
lifetime customer value.
Include a summary of your marketing plan in your strategic plan.
* Section 11: Team
* The team section of your strategic plan ensures you have the human
resources to execute on the opportunities you’ve identified and to
achieve the goals you established in section 5 of your plan.
* Here you should list your current team members and identify the
types of people you need to hire in the next year to achieve your
goals.
* Section 12: Operations Plan
* Your operations plan helps you transform your goals and
opportunities into reality. In this section of your plan, you will
identify each of the individual projects that comprise your larger
goals and how these projects will be completed. Finally, you’ll map
out each of your initiatives, ideally in a Gantt chart, so you know
when each project will start and who will lead them.
Section 13: Financial Projections
The final section of your strategic plan is your financial projections.
Your financial projections help in multiple ways. First, you can use a
financial model to assess the potential results for each opportunity
you consider pursuing.
Also, once you determine the opportunities you will pursue, your
financial projections will map out the goals. For example, you’ll know
exactly how many new customers you must attract in the next month,
and at what price point, to achieve next month’s goal.
You should develop your complete strategic plan each year, and then
update it monthly as actual results come in and you gain more clarity
and intelligence. While you will rarely achieve the precise goals
established in your strategic plan, scores of research show that you’ll
come much closer to them versus if you didn’t plan at all. So, 
develop your strategic plan today, and achieve the goals you desire.
https://www.forbes.com/sites/davelavinsky/20
13/10/18/strategic-plan-template-what-to-inclu
de/#
6fd3053c47e1