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  • Optimizing Marketing Portfolio Through Linear Programming: English Week Paola Becerra Santiago Contreras Johan Ortegón

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    4 views6 pages

    Optimizing Marketing Portfolio Through Linear Programming: English Week Paola Becerra Santiago Contreras Johan Ortegón

    Uploaded by

    Johan Ortegón

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 6

    Optimizing Marketing Portfolio

    through Linear Programming


    ENGLISH WEEK

    Paola Becerra
    Santiago Contreras
    Johan Ortegón

    Juego Gerencial de Mercadeo


    06 – 10 - 2018
    Linear programming is the field of mathematical programming dedicated to maximizing or
    minimizing a linear function, an objective function, a form such that the variables a function of it a
    series of constraints expressed by a system of equations or linear inequalities. The method
    traditionally used to solve linear programming problems is the Simple Method.
    • https://www.linkedin.com/pulse/optimizing-marketing-portfolio-through-
    linear-neelima-gaddam

    • https://www.analyticsvidhya.com/blog/2017/02/lintroductory-guide-on-
    linear-programming-explained-in-simple-english/

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