CDL PGDM (EXECUTIVE)

MARKETING
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PGDM (EXECUTIVE) MARKETING Projects and synopsis are required to
the final year students of IMT University for completion of their course. Project
and Synopsis should be according to the guidelines provided by the IMT CDL.
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 Table of Content For IMT CDL PGDM (EXECUTIVE) MARKETING Project Report:

Declaration
 Certificate from Guide
 Acknowledgement
 List of Tables
 List of Figures
 Abbreviations
 Executive Summary
 Introduction to the study
 Statement of the Problem
 Company Overview
 Review of Literature
 Objectives of the study
 Scope of the study
 Research Methodology
 Data Analysis and Interpretation
 Findings
 Recommendations
 Conclusion
 Limitations of the study
 Bibliography
 Annexure
 Questionnaire

Project Reports are submitted after approval of the synopsis.

TOPICS AVAILABLE:
• STUDY ON DEVISING A DIGITAL MARKETING STRATEGY FOR XYZ COMPANY
• ANALYTICAL STUDY OF SALES PROMOTION AND ADVERTISING STRATEGIES OF XYZ COMPANY
• STUDY ON BRAND IMAGE OF XYZ COMPANY