Indian MNC- global presence

• 14 countries & four regions

• 8 corporate brands viz. Asian Paints, Asian Paints Berger, SCIB Paints, Apco Coatings,
Taubmans, Asian Paints Causeway and Kadisco Asian Paints. 
Subsidiaries
• Asian Paints in India, Bangladesh, Nepal and Indonesia (Asia)
• Asian Paints Causeway in Sri Lanka (Asia)
• SCIB Paints in Egypt (Africa)
• Asian Paints Berger in UAE, Bahrain and Oman (Middle East); 
• Apco Coatings in Fiji,  Solomon Islands and Vanuatu (South Pacific)
• Kadisco Asian Paints in Ethiopia (Africa)
• Taubmans in Fiji and Samoa (South Pacific)
categories
• Paints and adhesives
• Wall proofing
• Home Improvement and Décor space
• Kitchen and bath fittings
• Construction chemicals
• Repair
• Paint tools
Acquisition

• 51% stake in Sleek group

• Ess Ess bathroom products
Annual report takeaways
• https://jstinvestments.com/asian-paints-2020-annual-report-
takeaways/

Marketing and advertising strategy

• https://iide.co/case-studies/asianpaints-marketing-strategy/
Key concepts
• Co branding
• Sub branding
• IMC
• ATL/BTL
• 4p- promotion, place (distribution channel)
• Forward integration
• Backward integration
• Globalisation vs internationalization
• diversification