THE RETAIL ORGANIZATIONS:

STRUCTURE AND HR FUNCTIONS

By:
Miss. Diksha Khera
Assistant Professor
INTRODUCTION
Retail organization structure is the specifications of
the jobs to be done within an organization and the
ways in which they relate to one another, thus
motivating the employees so that they cooperate to
achieve the organization’s goals. The organization
structure should encourage the employees to work
hard and to develop supportive work attitudes. It allow
people and groups to cooperate and work together
effectively.
NEED OF RETAIL ORGANIZATION
STRUCTURE

1. Preparation of Task Masters

2. Timely completion of every task
3. Task Co-ordination
4. Efficient use of executive’s time
5. Manage personnel effectively
FACTORS DETERMINING STRUCTURE
OF RETAIL ORGANIZATION

Factors related to Product

Factors related to company
Factors related to Marketing
Miscellaneous Factors
PROCESS OF DEFINING RETAIL
ORGANIZATION STRUCTURE
Step 1: Determine the objectives of the retail organization
Step 2: Determine activities to be performed in retail
organization
2.1 Procurement
2.2 Marketing
2.3 Stores
Step 3: Allot the individual task among the employees
Step 4: Group the individual tasks into jobs of similar
nature.
Step 5: Develop the final organizational chart
TYPES OF RETAIL ORGANIZATION
STRUCTURE
1. Line Retail Organization Structure
2. Line and Staff Retail Organization Structure
A) On Product Basis
B) On Customer Basis
C) On Territory Basis
D) On functional Basis
3. Functional Retail Organization Structure
HR FUNCTIONS IN RETAIL ORGANIZATIONS
Recruitment
Selection
Training
Compensation
Soft Skills Development
Sales organization
Team working and Leadership
Employee motivation and retention
MAJOR TASKS IN RETAIL ORGANIZATION
Store Operations
Displaying
Logistics
Advertising and Promotion
Centralised Buying
Corporate Services
Merchandize Management
Financial Performance