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  • Food Wholesaling and Retailing

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    agricultural and biosystems engineering
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    Wholesaling and retailing of food involves more than simply passing goods through from producers to consumers. Wholesalers specialize in assembling large quantities of goods and distributing smaller lots to retailers, accounting for 10% of consumer food costs, while adding spatial and possession utility. Food retailers must adeptly match supply and demand and be responsive to changing consumer preferences, with a growing share of food expenditures going to food service instead of grocery stores, which use complex pricing strategies like market basket pricing, variable price merchandising, and everyday low pricing to differentiate themselves.

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    Food Wholesaling and Retailing

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    Wholesaling and retailing of food involves more than simply passing goods through from producers to consumers. Wholesalers specialize in assembling large quantities of goods and distributing smaller lots to retailers, accounting for 10% of consumer food costs, while adding spatial and possession utility. Food retailers must adeptly match supply and demand and be responsive to changing consumer preferences, with a growing share of food expenditures going to food service instead of grocery stores, which use complex pricing strategies like market basket pricing, variable price merchandising, and everyday low pricing to differentiate themselves.

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    © All Rights Reserved
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    17 views7 pages

    Food Wholesaling and Retailing

    Uploaded by

    agricultural and biosystems engineering
    Wholesaling and retailing of food involves more than simply passing goods through from producers to consumers. Wholesalers specialize in assembling large quantities of goods and distributing smaller lots to retailers, accounting for 10% of consumer food costs, while adding spatial and possession utility. Food retailers must adeptly match supply and demand and be responsive to changing consumer preferences, with a growing share of food expenditures going to food service instead of grocery stores, which use complex pricing strategies like market basket pricing, variable price merchandising, and everyday low pricing to differentiate themselves.

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    © All Rights Reserved
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    Food Wholesaling and Retailing

    Wholesaling and Retailing


     Wholesaling and retailing functions are
    complex
     Not simply pass-through agents
     Task is to provide service at a profit
     Expanding activities beyond traditional
    functions
    Food Wholesaling
     Accounted for 10% of the consumer’s food
    cost
     Specialize in adding spatial and possession
    utility
     Assemble large lots of goods and distribute
    smaller lots to retailers
    Types of Wholesalers
     Merchant wholesalers
     Manufacturer’s sales branches
     Wholesale agents
    Food Retailing
     Largest retail sector in all nations
     Food retailers must be adept at matching
    supply with demand; most responsive to
    changes in consumer demand
     Growing share of food expenditures going
    to food service rather than food stores
    Pricing
     Complex process
    – multi-product sellers with considerable pricing
    flexibility
    – set prices to differentiate their stores from
    competitors
    Pricing Strategies
     Market basket pricing
     Variable price merchandising
     “Every-day low pricing”

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