Professional Documents
Culture Documents
Analysis
Aarong Low Fat
Milk Powder
Fiber Enriched
Currently, Brac Dairy has 102 chilling centers where they store
their collected cow’s milk and sell them across Bangladesh
through their well established distribution channels under the
brand name Aarong Dairy.
Segmentatio
n
Matured market: The pie chart below shows 2 The immediate competition for Aarong Dairy is
1
the result of the survey we conducted Nido. It is shown by the orange part of the pie
regarding the low fat milk powder consume chart. They have an affable, light-hearted, yet
in our country. effective branding in the market.
3 Whereas Milk Vita and Dano have a greater
marketing focus on establishing the
effectiveness of their product. They do this
using playful & catchy taglines in their Ad
campaigns. Milk Vita is shown in grey and
Dano is shown in yellow.
4
The green market is comprised of premium luxury
international brands targeted to the High Income
Group.
Competitors’ Pricing
Competitors’ market price and market share
I’ve been consuming the product for almost a year and a half. As a regular consumer of milk, be it with tea,
coffee, cereals, low fat milk powder has helped me consume it without hesitation and also its makes me feel
healthier.
Do you prefer any variation in the product? How do you feel about a fiber enriched low fat
milk powder?
If there would be flavour variations as well as higher health benefits to the milk powder I’d be a much more
happy customer.
New Version
Fiber Enriched Low Fat Milk Powder
Segmentation
Demographic Segmentation
2
Service Differentiation 3
People Differentiation
4
Image Differentiation
Thank You!
Open for questions now.