MARKETING

MANAGEMENT
(TASK 2)

Rizky Pratama Darmawan

201810215119
TID-7B2
1. DEFINE THE BEST STRATEGY FOR
MARKETING MANAGEMENT

In my opinion, there are some of the best strategies for marketing

management :
 1. Always Consistent and Planning In Marketing Strategy
 2. Targeting the Target Market
 3. Using Websites to Market Product
 4. Promotion and Advertising
 5. Implementing Mobile Marketing
2. HOW IT HAPPENED ?

In my opinion, there are some of the best strategies for marketing management :
 1. Always Consistent and Planning In Marketing Strategy
This is intended so that marketing costs can be efficient. Not only that, the effectiveness of brand
creation will also increase. Careful marketing planning also needs to be done so that many customers
come. Before marketing a product, you can plan an effective marketing strategy. Starting from the
marketing budget, to other concepts so that the business can be easy to grow.
 2. Targeting the Target Market
You also need to define precisely the market share you are targeting. The most appropriate way is to
select several market segments that you will enter. The goal is to make the target market clearer. This
will make it easier for you to conceptualize the right marketing techniques.
 3. Using Websites to Market Product
Currently, all kinds of business ventures require the role of a website to promote their products. In
addition, the website is also the most optimal medium to provide information to potential consumers
about the products offered. This is because 60 percent of consumers who use products get information
from the internet.
2. HOW IT HAPPENED ?

In my opinion, there are some of the best strategies for marketing management :
 4. Promotion and Advertising
The next marketing strategy is to use promotions and advertisements to add brand awareness
to the products you sell. If necessary, you can also use paid media so that visits to social media
can increase. For example by using Facebook Ads, Google ads, Instagram Ads, Twitter Ads,
and many more. With this strategy, it will help you increase conversions and the number of
product sales prospects.
 5. Implementing Mobile Marketing
Now a days, there are more and more smartphone users. Of course, creating marketing
messages and content for mobile platforms is a must. The reason is that more and more
consumers want to view content, buy products using smartphones, and receive marketing
emails. For that, companies must redesign their blogs or websites to be more responsive with
smartphones. Because, according to data, there are about 30 percent of internet traffic using
mobile devices. It is very important in reaching mobile users because of its contribution to the
level of web visits in Indonesia
3. INTERNAL & EXTERNAL FACTOR

 Internal Factor  External Factor

• Product • Supplier
• Price • Competitor
• Place • Customers
• Promotion • Intermediary
4. WHAT IS SUCCESS INDICATOR YOUR
MARKETING MANAGEMENT HAPPENED ?

Marketing management success indicators in my opinion :

 Customer Satisfaction, in this case is a form of satisfaction from
customers which because it will have a close relationship with
customer loyalty, a customer must also generally be satisfied and if
satisfied, they will buy our goods for the second time.
 Brand Awareness, in this case the product to be marketed, will
become increasingly known by consumers directly.
 Coverage, the distribution area is becoming more and more
widespread in accordance with the plan and also the target of the
marketing to be carried out.
THANKYOU