MARKETING

MANAGEMENT
Rizky Pratama Darmawan
201810215119
TID-7B2
 WHAT IS MARKETING MANAGEMENT ?

Marketing management is a process of determining marketing objectives,

analyzing the marketing process, and fulfilling the marketing objectives plan for
a company or organization.

In every company, there is marketing management that helps analyze and

manage the company's product marketing process.

The marketing division cannot be ignored because it contributes in many ways

to the smooth process of product marketing.
 What Is
Red Ocean Strategy VS Blue Ocean Strategy ?
• Red Ocean Strategy is a condition where
two or more industries/businesses are
fighting for the same market share.
• The more participants in the competition,
the tougher the battle will be.
• Businesses that are not able to compete
will run out of customers, or even go
bankrupt.
• Blue Ocean Strategy is an attempt by a
business to get out of a very tight business
competition, by creating a new market space
that has no competitors.
• Blue Ocean Strategy is based on efforts to
create products or product features that have
not existed and are not realized by competitors.
• The implementation of this blue ocean strategy
has been implemented by an online motorcycle
taxi start-up company in Indonesia, namely Go-
Jek.
 SWOT ANALYSIS

Red Ocean Strategy Blue Ocean Strategy

• (S) Strengths : • (S) Strengths :
- It is not difficult to create a market segment, because it adds an existing - There is no competition so it is easy to dominate the existing market.
market.
- Big profit opportunity.
- Market demand has been read and can be observed.
• (W) Weakness :
• (W) Weakness :
- Large investment needs to do product research.
- Intense Competition
- Starting a business with an empty customer base
- Have to increase the selling price to stay competitive
• (O) Oppurtinities :
• (O) Oppurtinities :
- If the system is continuously updated, then customers will feel
- By beating existing competitors, it will become a company that customers comfortable using it.
are always looking for.
• (T) Threats :
• (T) Threats :
- Can be destroyed by new competitors who are more attractive to the
- Can be destroyed by other stronger competitors public.
THANKYOU