October 28, 2020

Eller Client Consulting

Caroline Stallings, Lauren Brown, Jacob Spalding,
Matt Busch, Alexia Esquivel
Executive Summary and Recommendation
With the COVID-19 pandemic impacting the economy as well as the Tucson community
growing at a rapid rate, it is necessary that Dry Heat Roasting Co. invests in an expansion
effort action plan that maintains profit margins and consistent revenue growth.

Based on financial and consumer data, Eller Client Consulting advises the Dry Heat
Roasting Co. management team to invest in a mobile application in order to increase in-
store pick up and encourage traffic all while following COVID-19 safety guidelines.
Financial Data
Financial Data: Product Profit By Category 2020
Financial Data: Historical Annual Revenue By
Category
 App vs Website
App benefits Website benefits

Greater total revenue projections Greater profit margins

Selling projections greater Less total units to sell in order to break even

No waiting in line, accuracy of order improves Offers flat rate for customers every month

Ordering ahead provides convenience Easier to predict revenue through subscriptions

We can handle and sell more orders Possibly expand in future or sell to wider areas

Younger appeal
Consumer Data
Target Market

University of Arizona Students (18-24)

Middle age individuals (40-59)

Benefits

5% Increase per year

Foot Traffic Increased

Customer Satisfaction Guaranteed

Closing
Next Steps

Sign Consulting Agreement

Start developing project

Increase Dry Roasting Co.’s Exposure