Quantitative & Qualitative Data

Primary & Secondary Information

Quantitative Data
Quantitative data is data that can be quantified into
conclusive facts through numerical analysis.

Qualitative Data
Qualitative data is non-numerical data that describes
qualities, opinions, or feelings.
Let’s talk about this person
Quantitative Data Qualitative Data

• 23 years old • Pale skin

• 5’7 feet tall • Handsome
• 110 lbs. • From Malaysia
• Chinese

Quantitative data is objective while qualitative data is

subjective.

Disclaimer: the weight is only my guess but let’s just pretend that it
is accurate.
Primary Information
Primary information is derived directly from the original source, i.e. original
documents and raw data. It can be written, visual, electronic, or oral. Original
novels and poems are examples of this.

Advantages Disadvantages

o Valid o Time-consuming
o Can obtain just what you need o High-cost
o Proprietary rights o Difficult to access
Secondary Information
A secondary information selects, modifies and arranges the primary information in a proper
format. In the secondary information, the primary information is generalized, analyzed,
interpreted or evaluated. For example, if the primary information is a novel, the secondary
information will be an article analyzing or reviewing that novel.

Advantages Disadvantages

o Low-cost o Biased
o Easily accessible o Might not fit to your needs
o Can provide greater insight if o Proprietary rights
the author is experienced
Thank You For Your Time
By Thin Nadi Htun