SAP Business Technology Platform For Telco v2 - L1 - L2 - P

SAP Business Technology Platform for Telecommunications
Unlocking New and Intelligent Value with Digital Technologies

SAP IBU Telecommunications and SAP Platform & Technologies Global CoE
May 2021
PUBLIC
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INTERNAL
SAP Business Technology Platform
The Platform for the Intelligent Enterprise
BUSINESS NETWORK
BUSINESS
ACROSS ALL FUNCTIONS
PROCESS
EXPERIENCE MANAGEMENT
APPLICATIONS INTELLIGENT SUITE INDUSTRY CLOUD
SUSTAINABILITY MANAGEMENT
SAP BUSINESS TECHNOLOGY PLATFORM
TECHNOLOGY DATABASE & DATA ANALYTICS APPLICATION INTELLIGENT

MANAGEMENT DEVELOPMENT TECHNOLOGIES
& INTEGRATION

Technology Categories
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DATABASE & DATA ANALYTICS APPLICATION INTELLIGENT

& INTEGRATION
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Achieve integrated Create advanced Ensure rapid and
business processes insights and decide continuous
with confidence innovation

Customer Value
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& INTEGRATION
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end-to-end openness ecosystem implementation and technology
business • Run SAP BTP in any • 15,000 partners across
and fast time platform
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SAP applications such as and customer choice the needs of your payback period, monetize Application Development
Intelligent Suite (e.g. SAP business investment, fund & Integration, and
S/4HANA) and Industry subsequent high-value Intelligent Technologies
Cloud so customers can use cases (embedded) that provide
optimize cross-line of Data-to-Value,
business processes and Integration, and
achieve competitive Extension customer
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Pre-Built Content for Rapid Implementation
Integrate across Differentiate Expand value with Analytics Line of

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• 1,800+ prebuilt integration SAP’s partner • Guided contextual industry
packs ecosystem experiences • Over 100 pre-built content
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and cloud-to-ground business workflows across your ecosystem • Achieve data-to-value and
integrations • Implement best practices become an Intelligent
Enterprise

The Platform for the Intelligent Enterprise
DATABASE
ANALYTICS APP DEVELOPMENT INTELLIGENT
AND DATA
AND INTEGRATION TECHNOLOGIES
MANAGEMENT
Capture, manage, Analyze all your data to Integrate and extend Data is the fuel
and govern your data accelerate insights and applications – build new propelling intelligent
to drive better business transform the data you ways to access and technologies forward –
outcomes have into the answers you interact with your data optimizing processes,
need and igniting innovation
© 2021
2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 10
WHERE CAN WE
GO TOGETHER?

The Journey to Become Digital Service Providers
Telecom companies are changing their

business model from being a pure Ecosystem New Opportunities
Play 5G, IIoT, mobility
Communication Service Provider to become US$700 Billion
Digital Service Provider
Digital Service Providers by 5G enabled revenue from
10 top industries* Internet Grade reliable
Agile or breakthrough tech
 Putting customers at the center of everything to Digital Service focus
Revenue growth from
defend current market share and profit margin and
 Providing Internet grade – intelligent connectivity
leveraging 5G, IIoT and Mobility solutions Pure Communications
Service Provider
 Providing digital services beyond connectivity Carrier Grade reliable Traditional Battlegrounds
Sell-to and Connectivity, content and
through an ecosystem approach to achieve Sell through
Marginal revenue growth
Connectivity focus B2C focus
incremental growth and revenue stream
diversification Product Customer-Experience
Centric Centric
“5G for Business A 2030 Market Compass Report” – Ericsson 2019

Telecommunication Organizations Are Facing Significant Challenges
Disruption and Next-Generation Market Saturation Margin Pressure and

Competition Networks Operational Costs
Entry of non-traditional Significant CAPEX in Lack of growth in the Margin pressure remains –
players is speeding up upgrading existing networks traditional services like need to simplify operations
the commoditization of to meet growing bandwidth voice, text, etc. and deliver a superior
core telco products demand and roll-out of Need to diversify customer service more
and services next-gen networks like 5G revenue streams and re- efficiently
invent business model

Telcos Need to Pursue a Bold Vision and Focus on Their Strategic Priorities
In order to remain competitive and innovative in this dynamic digital industry, telco companies will have to
focus on these four strategic areas
Customer Centricity Operational Efficiency New Revenue Streams Intelligent Connectivity

 Transform from product centric to  Streamline and automate  Leverage 5G to accelerate and  Deploy and operate the new 5G
customer experience centric operations with focus on efficiency diversify revenue streams and go networks efficiently while
engagement and cost optimization beyond “connectivity only” maximizing the revenue potential
 Deliver tailormade products and  Leverage latest technologies, from revenue from 5G technology
services Big Data analytics, ML, blockchain  Fully embrace an ecosystem  Use new technologies to make
 Provide a proactive digital and robotic process automation to approach to develop and these networks even smarter to
customer experience across all improve efficiency build monetize innovative offerings anticipate congestion, predict
automation and intelligence into  Transform into digital life failures, and possibly self-heal
channels and touchpoints
the end-to-end business process  Edge computing – the key bridge
 Customer insights to actions – providers, data brokers, digital
 Streamline and optimize network transformation enablers, and between intelligent connectivity
anticipate and deliver on the
operations cloud service providers and the intelligent enterprise
needs and desires of customers

5G Opportunity for Telcos
5G revenue potential Next-generation network
$700 billion $2 trillion

Total addressable value of 5G-enabled market for service providers Network investment needed needed to keep pace **
across top ten industries *
* “5G for Business A 2030 Market Compass Report – Ericsson 2019 / ** World Economic Forum

Impact of COVID19 – Accelerating the Push to Digitization and 5G
The impact of COVID-19 pandemic on the global economy and in particular on

telecommunications companies has been extensive:
 Network capacities tested to the limits due to dramatic increase in remote working, media streaming,
and video meetings
 While a lot of operators are able to cope with increased traffic, weaknesses in some operators
networks has been exposed
 Telcos’ number-one imperative is to keep their networks, both mobile and fixed, operational
 5G capacity is needed, yet this is in its infancy in terms of deployment worldwide
The pandemic has accelerated the push forward the 5G and digitization plans forward for
many telcos. With 5G, telcos will have the ability to provide faster speed, low latency, and
reliable network that will enable their customers to stay connected wherever they are.
While evolving their 5G plans they need to ensure:
 Customer satisfaction with their current services
 Assist small business customers, with cloud solutions and connectivity to help run their business
efficiently and to ensure business continuity
 Continue to focus on their omnichannel efforts with a fully digital storefront and supply chain, as
customer demand will be met solely through online capabilities for the near term

Impact of COVID-19
How Customers Are Responding
Telstra* Vodafone* Verizon*

 In Australia, Telstra has accelerated its 5G  Recognizing that cash flow will be an  Recognizing the need to invest in network
network rollout by one year to better meet issue for its SMB customers, Vodafone is improvements and digital transformation,
the COVID-19 crisis demands. looking for ways to assist. Verizon is increasing its CAPEX guidelines
 It will pay the micro and small businesses for the year by US$500 million.
within its supply chain in 15 days as
opposed to the customary 30–60 day time
frame.
T-Mobile* Deutsche Telekom BT*

 T-Mobile has plans to increase network  Deutsche Telekom is partnering with the  BT is swapping out Huawei network
capacity by as much as 58%. German government and SAP to build a equipment for Ericsson to reduce reliance
 This follows donation of Dish's entire 600 COVID-19 infections tracing application. on Chinese manufacturers in its core
MHz portfolio to T-Mobile for free for 60  Deutsche Telekom will provide the operations.
days. network and mobile technology, and will
operate and run the back end for the app.
 SAP will develop the app, its framework,
and the underlying platform.
* In these cases, companies are responding to the crisis but SAP technology may or may not be used.

Key Personas and Topics
Head of Network / CTO – How to justify the business case for 5G VP of Customer Connect Program – How to improve customer
roll-out? How soon can you roll out new products and services satisfaction, Net Promoter Scores, and understand better how to
based on 5G beyond enhanced MBB and IoT? How to minimize serve customers in an environment where customers have choices
the cost of running legacy network (2G, 3G and even 4G)? and alternative providers while at the same time reducing the cost
to serve?
Wired OSS/BSS Marketing Wholesale
Retail
Home Enterprise
Mobile IoTs Wireless Core Proposition Supply Chain Margin Assurance & Customer Care
Network Development Fraud Management
CFO / Revenue Assurance Head – How to finance roll-out of Head of Analytics / DW Head – How to handle the explosion of data
next generation network while at the same time improving the stemming out of 5G in a cost effective way? How to generate value
shrinking margins in a highly competitive environment? How to out of data as a strategic asset? How to migrate from legacy DWH
prioritize the roll-out of 5G network in phases while waiting for (end of life / support) and move into a new-age hybrid cloud data
large full scale deployment of 5G? management strategy with strong security and compliance?

Now What Does That Mean for an
Telecommunications Company?
Enabling the Intelligent Communications Service Provider
Process Platform with Integrated End-to-End Processes
Source-to-pay Lead-to-cash
Network Device Digital Service
Vendors Vendors Partners
Investment Campaign Supply Order

planning management chain planning management Mediation
Technology Sourcing Sales Customer Device Omnichannel Configure Rating, charging Cost Margin
strategy & procurement management profile strategy inventory price quote & invoicing Modelling Modelling
Infrastructure Customer Device/CPE Revenue Margin
Plan, Build & Operate Acquire & Retain Fulfill & Deliver Bill & Settle Analyze & Optimize
KPI: Return KPIs: Customer KPI: Inventory KPIs: DSO, AR KPIs: Average Margin
over Assets Lifecycle Value Turnover Management Cost per User
Project
Field Service Omnichannel Maintenance & Track & G/L Contract Margin Decision
management
management commerce reverse logistics serialization reconciliation accounting Optimization Support Insights
& asset capitalization
Operation Omnichannel Warehouse Partner
& maintenance service & logistics settlement
Maintenance Logistics
Outsourcing Outsourcing
Providers Total Workforce Management Providers

Critical Business Capabilities Required to Support …
Intelligent Digital Service Provider
Plan, Build, Acquiring & Fulfilling and Billing and Analyzing &
and Operate Retaining Delivering Settling Optimizing
 Intelligent Connectivity  Customer Insights  Supply Planning for Access  Billing and Revenue  Customer Profitability
Services – Customer Profile and Equipment Innovation Management – Margin Modeler
 Field Service Management Identity Management – Collaborative Planning and – Subscription Order – Telco Data Model
 Supply Planning for – Sentiment Analysis and Forecasting Management – Customer Analysis
Network Equipment Audience Targeting – Multilevel Replenishment – Billing Mediation – Margin Analysis
– Real-Time Predictions and – Sales and Operations – Service Control  Collaborative Planning
 Environment, Health, and
Marketing Recommendation Planning – Pricing and Charging – Collaborative Enterprise
Safety
 Demand Generation and  Omnichannel Inventory and – Convergent Invoicing Planning
 Portfolio and Project
Engagement Order Response – Solution Billing – Performance and
Management
– Marketing Planning and – Inventory Management – Receivables Management Management Reporting
 Real Estate
Budgeting – Omnichannel Inventory and Collections Handling – Profitability Modelling and
 Network Asset – Campaign Management Visibility – Credit and Collections Optimization
Management – Social Campaigns – Advanced ATP Management  SAP Analytics Cloud
– Marketing Lead – Order Sourcing and Product  Enterprise Business
Management Availability Monetization
 Omnichannel Commerce  Equipment Serialization and – CPQ
 Omnichannel Customer Logistics Networks – Commerce Cloud
Service – Blockchain Based Material  Digital Services Monetization
 Retail Store Management Traceability – Entitlement Management
 Sales Execution  Warehouse Management – Subscription Billing
 Customer Experience
Management

… And They Need to Enable Intelligent Innovation Use Cases Along the
Value Chain
Plan, Build, Acquiring & Fulfilling and Billing and Analyzing &
and Operate Retaining Delivering Settling Optimizing
Broadband Network QoS Customer Service Network Optimization - Customer Lifecycle

Chatbots Predicting Network Issues Analysis
and Self Healing
Energy Management Customer Churn Analysis Customer Profitability
Blockchain-based Technology Wholesale Trading
and Analytics Profitability Analysis Analysis/ Big Data Margin
for Blocking Stolen
Smartphones Assurance
Smart Logistics 5G Joint GTM initiative
Predictive Maintenance Performance and
and Service Profitability Reporting
Network ROI and
Optimization
Cross–industry Use Cases
Asset Data Quality Real Time Data Robotic Process Automation Digital Operations Room
Anonymization
Increase Operational
Efficiency with AIN and
Digital Twin

Customer Proof Point – Proximus
SAP Business Technology Platform Helps Gain Intelligent Insights
Business Technology Platform: “The smart reel project is a dream come true. SAP
Intelligent Technologies (IoT), Database and data management, SAP Cloud Platform Leonardo technologies are a central part of our
Related KPIs: Reduce Inventory, Supply chain efficiency, Improve cash flow and increase top line revenue sensor-based solution that is integrated with back-
end systems. Now we have visibility into
decentralized stock, and that means higher
Using intelligent technologies to improve supply chain efficiency, Proximus keeps customers profitability and better service.”
connected to what matters to them. Hans Schurmans, Director Logistics Operations, Proximus Group
Proximus Group, top Belgian provider of information and communications technology, opens up a world of digital
opportunities so people can live better and work smarter. Because delivering on its mission depends heavily on its
infrastructure, Proximus began efforts to modernize and expand its extensive cable network. But visibility into the
status and location of reels of cable used to build the network was lacking. After the reels were shipped to
contractors, the company didn’t always know where the reels were or how much cable had been consumed. And
contractors often returned reels late, resulting in high inventory costs, late fines, and project delays
Jointly with SAP and implementation partner Ordina, Proximus developed a sensor-based smart application to
track cable reels from warehouse to installation site, resulting in
 A 15% decrease in inventory levels
 Greater inventory and supply efficiency
 Reduced fines for late reel returns
 Accurate documentation of field asset status thanks to the smart application’s integration with the SAP ERP
application and third-party contractor systems
 Improved reporting of loss and damage, increased project quality, and reduced delays
 Optimized cash flow and asset lifecycles, increased top-line revenues
 A custom solution that can be applied to other uses at Proximus and commercialized with external customers

Broadband Network QoS
Business Challenges
 Operator has an increasing number of customer broadband issues and declining
customer service measures
 Increasing pressure to meet universal service obligations
 Robust broadband network required, to support new high speed products and
replace/switch off legacy PSTN and ISDN networks Unified QoS Data Model with 15+ sources Intermittent fault analysis
Solution
 Incorporated 15+ data sources (Hadoop…) into single QoS logical data model
 Identified key data sources and variables that were lead indicators for intermittent
broadband faults (session drops and retrains) and correlated these with key data
sources including calls, capacity, technology, weather etc.
 Leveraged advanced analytics for VLAN optimization and predictive customer
experience monitoring
Customer Issue Classification VLAN optimization
Benefits
 $$$ Reduction in data management cost by creating a single holistic view of
broadband QoS data (Radius, DLM,…)
 $$ Improve contact center FTE productivity by predicting when the Broadband Network Business Centricity
would face issues and then using these results to predict the number of complaint calls Integrated Platform Suite
into call centers
Open Architecture
 $$ Reduction in business and operations analysis/reporting cost by delivering a unified
reporting and self-serve environment for the business $ = low $$ = medium $$$ = high
 $$ Reduce customer churn and improve customer satisfaction with reduction in
back
broadband faults (improve NPS)
Smart Logistics Solution Components/BOM:
 SAP Cloud Platform – IoT
 SAP Cloud Platform – CPI and Fiori
 SAP HANA
Business Challenges
 Lack of visibility on status of shipped network equipment (reels, copper cables…) which is one of the major
asset spread over thousands of network sites
 Inefficiency in the consumption of network equipment resulting in late returns, theft, loss, incomplete stock
 Incorrect information on status reels provided by field people and contractors resulting in project delays
Solution
 Developed a custom sensor-based smart reel application that is used by its central logistics department to track
cable reels from warehouse to installation site
 Used LoRa sensor technology provided by customer to connect the reels and leveraged SAP Leonardo
technologies are used to collect and process those data
 Integration with backend systems to correctly document material status and consumption levels and trigger
automatic replenishment and Stock optimization
 Visualization and custom UI using SAP Fiori
Benefits
 $$$ Reduction in days in inventory (15%) and material costs due to increased stock visibility, improved forecasts Business Centricity
and lower order volumes
Integrated Platform Suite
 $$ Reduction in project delays with greater visibility into stock movement
 $$ Improve cash flow with better utilization of assets Open Architecture
 $ Reduction in fines for late returns of cables to suppliers and improved visibility on theft and loss $ = low $$ = medium $$$ = high
back
Customer Profitability Analytics – Big Data Margin Assurance
Business Challenges
 Enable faster and easier rollout of SAP Big Data Margin Assurance: SAPs Big Data Margin
Assurance solution is being deployed across 20+ OpCos at Vodafone. Each OpCo has a
multitude of data sources which require integration however with Vodafone's Data Lake
becoming more prolific and richer in data, BDMA integration would enable a faster and more
standardized deployment. In addition the memory requirements on HANA can be reduced,
hot/cold storage introduced and collaborative HANA and Hadoop analytics leveraged
 Integrate Vodafone’s Enterprise Environment with Big Data Lake: bi-directional integration
of finance, supply chain, etc. to Data Lake
Solution
 Provide views for selected BDMA data model elements in Vora/Data Lake and update BDMA
relational data model with federated views, introduction of Hot/Cold storage
 Leverage Vora/Data Lake for BDMA pre-processing of large data sets in Hadoop and as a
moving window over historical data sets
 Prove bi-directional data flow between SAP HANA to Vora/Hadoop and define high value use
cases Business Centricity

Benefits
Open Architecture
 $$$ Improve profitability and AMPU (Average Margin Per User) with granular analysis of margin
drivers and analysis by customer, product, channel and network asset $ = low $$ = medium $$$ = high
 $$ Reduction in IT spend with the ability to integrate (bi-directional) SAP Enterprise and Data
Lake environments enabling new value driven use cases and faster time to value
 $$ Better utilization of CAPEX – prioritize network upgrades and roll-outs based on high margin
growth areas back
Customer Service Chatbots
Business Challenges
 The world is changing how it communicates, with digital methods on the rise
 Customer support can’t keep up with the huge volume increase of customer service
requests
 Customer churn and business losses due to poor customer service
 High customer service cost, but low customer satisfaction
Solution
 SAP Conversational AI: proprietary NLP technology, handling different languages with
ease (no translation needed)
 Platform facilitates rapid creation and deployment of enterprise-grade CAI apps
 Github-based user experience for technical users, intuitive and easy-to-learn for non-
technical users
 Multi-Channel allows to connect chatbots to consumer and enterprise channels
 Multi-lingual functionality, to build bots in any language with advanced abilities in
German, English, French, and Spanish
Business Centricity
Benefits Integrated Platform Suite
 Improve customer satisfaction with improved service through chatbots with augmented
natural language processing, voice activation and support for multiple languages Open Architecture
 $$$ Reduction in service and support cost with preconfigured industry-specific bots (upto $ = low $$ = medium $$$ = high
50% reduction in customer service FTE’s)
 $$ Reduction in customer churn due to improved level of customer service
back
Real Time Data Management and Analytics
Business Challenges
 Time lag (week or two) for the back-end office to generate and deliver non-regular information to front-
office sales
 Lack of self-business analysis and rapid PDCA (plan, do, check, analysis) cycle. Maximize the existing
asset of data analysis (systems, know-how, people, partners) and enhance analytical business
processes in general
 Need to improve store operations, uncover best practices and apply insights and lessons from other
stores
 Analyze the result of marketing campaign efficiently and visualize various leading indicators
Solution
 Developed a real-time data management platform with SAP HANA, which incorporates 18TB of
memory (currently expanding to 36TB), the world’s largest class, and a scale-out model of ten servers
 Designed a logical data model for marketing and sales data covering customer, billing, contract data
 Implementation of self-service BI for easy-to-use by LoB teams Business Centricity

Benefits Open Architecture
 $$$ Reduce store operating cost and improve customer engagement as thousands of customer
service shops (sales and support shop) are able to leverage big data covering multiple sources for $ = low $$ = medium $$$ = high
customer service and support
 $$ Reduction in business and operations analysis/reporting cost with instant data-driven insights
leading to better decision making – Realized the search results within two seconds from 63TB of data
source and the real-time visualization of the huge amount of customer, contract and billing data back
SAP for Telecommunications
High-Level Architecture
Contract
Accounting
SAP and Invoicing (FI-CAC)
Profitability and
Experience Management Project Intelligence
Performance Management SAP S/4HANA Cloud
for Customer | Brand | Network Digital
Product | Employee essentials Core
Qualtrics Asset Intelligence Predictive Maintenance Asset

Network and Service Manager Spend
Service Ticket SAP Cash Asset Strategy and Management
Commerce
Intelligence Application Performance Management SAP Ariba
Commerce SAP Concur
Accelerator SAP Customer SAP Fieldglass
Marketing Experience Intelligent
Analytics Data Data Warehouse Digital Integration Digital
Sales IoT
Service Cloud Intelligence Cloud Boardroom Suite Experience
RPA
Customer Subscription People
Entitlement Billing
Data SAP CPQ SAP Business Technology Platform Engagement
Management
SAP SuccessFactors
SAP Convergent Mediation Profitability and Performance SAP Document Presentment, SAP Asset Information Workbench,
By DigitalRoute Management Extended ECM by OpenText MDG-EAM by Utopia
Data
SAP S/4HANA
Warehousing
Conv. SAP S4.HANA for S/4HANA S/4HANA
Convergent S/4HANA Digital Portfolio and Multi Resource Master Data
Charging Customer Financial Enterprise Enterprise Asset
Invoicing
Management
Service Core
Content Mgmt. Management
Project Mgmt. Scheduling Governance SAP
SAP S/4HANA BW/4HANA

Database | Data Management | Analytics, Predictive Planning | Integration | Intelligent Business Services & Processes | App Dev & Digital Experience
Business Technology Platform SAP solution built on top (O-Data) SAP solution built on top (X-Data) SAP-branded partner solutions

Data and Metadata Integration enabling
SAP BTP Reference Architecture for Intelligent CSP’s Reporting and AI driven solutions
App | Process Integration
Metadata Integration
*SaaS offerings. ** PaaS Offerings
©
Pre-built content available
SAP Analytics Analytics Hub** Non-SAP Analytics

SAP
SAP Analytics Cloud**© Digital Boardroom Custom PowerBI Tableau Qlik ESRI …
Business
Applications Browser Mobile
Analytics Planning Predictive Applications Objects
On-Premise Cloud Other Data Sources

SAP Data Warehouse SAP Cloud
(Metadata Management | Data Integration | Data Quality)
SAP PaPM Platform

SAP Cloud**© Databases
Dev Tools**
BW/4HANA
Enterprise Information Management
Data Lakes
SAP
Cloud Data Stores
HANA
SAP HANA Cloud**
HANA In- IoT | Sensor Data / 5G MEC
memory HANA In-memory Database
E Database
Network Data / xDR
T Spatial | PAL | APL | Graph | Text SAP Data Intelligence**
L Spatial | PAL |
/ APL | Graph | Data Tiering | Data Lake Integration Metadata Explorer Data | ML Pipelines Unstructured Data
E Text
L ETL/ELT Replication Virtualization Streaming Semantic Data Lake | SQL-on-file

T Data Tiering | TensorFlow | R | Python
Data Lake
Integration
ETL
SAP Cloud Platform Intelligent Business Process
Replication SAP Cloud Platform
Virtualization Integration**© | Management**©
Extension Factory**©
Streaming Process Orchestration© (Workflow | Rules | …)
Subscription 3rd Party Billing

SAP S/4HANA * SAP Ariba* SAP Concur* Qualtrics* 3rd Party Mediation Other OSS/BSS Geospatial
SAP Billing* Non-SAP /Charging
Applications SAP Customer SAP
SAP Fieldglass* SAP BRIM Applications Network Inventory IVR
N/w Assets /
Salesforce …
Experience* SuccessFactors* CPE

eData Value Workshop
Introductory & Deep-Dive Sessions: Remote Collaboration, 2–3 Hours
+ =
Purpose Attendees Outcome

 How SAP Business Technology  Business & IT leaders  View on industry trends to SAP
Platform can help to:  Digital / Innovation officers business technology framework
– Decide with confidence and integrity  SAP awareness via industry &
– Connect processes & experiences
 Optional for deep-dive
session: LoB case studies, with practical
– Continuously innovate demos
– Business & data analysts
 Interact virtually with SAP cross – Data scientists  Customer initial gains and pains,
the globe experts addressing – Data engineers & IT discovery & prioritization of gain
industry, LoB, technology and data architects creators and pain relievers
science topics, using surveys and
 Next steps / ex. deep-dive
collaboration tools
workshop
Next Step: Learn More
Intelligent Enterprise for the Telco Industry
  Customer Engagement Platform  CEP Storyboard

SAP Industries White Pape
r
 Industry 4.0 Strategy  Intelligent Enterprise Poster

Next Step: Learn More
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Overview and Outlook
   Platform & Technologies -

Business Technology Platform SAP Business Technology Platfor Sales Plays & Enablement
m - L0 Presentation

Thank you.
Contact information:
F name L name
Title
Address
Phone number
Use Case-Specific Architecture Examples
 Logical Data Warehouse

 Network Optimization / Predictive Use Cases
 IoT and 5G MEC

High Level Architecture – Data Warehouse Cloud
A Comprehensive Approach to Data Warehousing for Instant Data-to-Value
SAP Analytics Cloud Integration
API 3rd-Party
Consumption Analytics Predictive Applications
consumption
Governance Data Modeling Business Modeling Repository Security
Business Content
SAP Data Services Services Services Services Services
Warehouse
Cloud SAP HANA Cloud
In-Memory Storage Disk
Data Third-Party Virtual API Third-Party

Connectivity Replication
Ingestion Data Lake Access Data Load
Data SAP Cloud Sources e.g, On-Premise Sources - e.g, Billing,

External Cloud Sources
Sources SFSF, Ariba, CX ERP, CRM, Other OSS/BSS

Logical Data Warehouse Architecture
*SaaS offerings
** PaaS Offerings
©
Pre-built content available
On-Premise Cloud Non-SAP Services

SAP PaPM SAP Analytics Cloud* SAP Data Warehouse Cloud*
SQL
Remote Table Replication Backing Service for Advanced Analytics Connect

SAP Reporting | Analytics
BW/4HANA
SAP Data Intelligence* SAP HANA Cloud* Geospatial
Open Service Broker / API

Metadata
SAP HANA HANA In Memory Database SDA | RTR AI | ML
ABAP CDS
SDI Federation/
Reader/Converter Native Storage Extension (NSE) Replication Databases
Federation/Replication
Metadata Acquisition
Kafka Loader
ABAP CDS Access
HANA Data Lake SQL-on-files SQL-on- NoSQL

Data | ML Pipelines File Read
HDFS | Spark
Data Acquire & Transform Data Tiering

Data Lakes
Logging | Authentication | Authorization | Destination | Custom Domain | Scheduler | …
Block Storage
SAP Cloud Platform Foundation
File Storage
Subscription 3rd Party Billing

SAP S/4HANA * SAP Ariba* SAP Concur* Qualtrics* 3rd Party Mediation Other OSS/BSS Geospatial
SAP Billing* Non-SAP /Charging
Applications SAP Customer SAP
SAP Fieldglass* SAP BRIM Applications Network Inventory IVR
N/w Assets /
Salesforce …
Experience* SuccessFactors* CPE

Logical Data Warehouse
Represents a unified data warehouse across different data solutions (EDW, Data Lakes, Object Stores etc.) and provide a
single point of access to all data in the enterprise
Gives users and data scientists the ability to process any data in context and merge data sets from different sources without
necessarily moving the data physically to a single central location, while still providing the governance, lineage and audit
capabilities
Data can be brought together in one of the following ways:
 Data Acquire & Transform using ETL/ELT tools like SAP Data Services, HANA SDI or 3 rd party tools
 Data Tiering to manage where the data is stored based on its value and frequency of use using HANA on-prem and/or HANA Cloud
capabilities. An example of these tiers is – HANA In-memory (Hot), HANA Data Lake (Warm), and ADL/S3 (Cold) with seamless access
across the tiers
 Federation to access the data remotely where it resides when it needs to be processed/queried using SDA or SDI
 Replication to replicate the data from source to a central repository in real-time using SLT, SDI, Data Intelligence
 Streaming to consume and/or process data from sources such as sensors, and still being able to mash it with other data sets
Integration between Enterprise Data and Data Lakes; or IT and OSS/BSS data can be made possible by SAP Data
Intelligence to bring these disparate data types together and process them in context
Metadata across these different datastores and applications, along with data profiling results, is captured in SAP Data
Intelligence where it can be published and catalog for discovery and search

Architecture – Network Optimization and Predictive Use Cases
Engines / Components /
Features used
SAP Analytics Cloud 4

Source Systems
Analytics Predictive Applications
Database / Streams
SAP HANA Platform
Data Integration and Quality Advanced Analytical Processing Application Development
Flat files
Data ELT & Series Document Web Server JavaScript Fiori UX
Spatial Graph
Virtualization Replication Data 2 Store
1
Data Quality Hadoop & Spark Graphic Application Lifecycle
Search & Streaming Predictive Machine Business
Integration Modeler Management
Text Analysis Analytics Analytics Learning Functions
Data Lake
Database Management
Columnar Multi-Core & Advanced Multi-tenancy Multi-Tier Data Modeling Openness Admin & High Availability &
Store Parallelization Compression Storage Security Disaster Recovery
IoT Data
1
Data Intelligence
3
Access & Govern & Prepare & Label Build Data Deploy & Monitor &
N/w – OSS/BSS Connect Data Discover Data Data Pipelines Integrate Apps Orchestrate Update OSS /
BSS systems
(n/w changes)

IoT Edge Architecture with Telco Operators 5G MEC
Edge Devices SAP Cloud Platform

AWS, Google, Azure, SAP
PLC
IoT Gateway Edge
SAP Edge Services SAP Global
PCo
5G NR Radio
Sensor MCU IoT Service SAP Leonardo IoT
Track & Trace
Persistence
Streaming
Actions &
Predictive
G/EnodeB
Analytics
Service
Service
Service
Service
Device Integrations
EBF*
Gateway MME SAP PdMS
Camera images / SAP Edge Services Geo &
SCEF APIs
Rule Event
Video SGW-C
Floorplan
SGW-U
Sensor Policy Service Time Master Data SAP Analytics
PCo
PGW-C Series Data & Trans-

SCADA PGW-U Compute Storage Services LCM Mgmt Semantics formation
Cloud
Actuator VPU
(Core, Xeon) (SSD, 3DXp)
HSS Edge Designer SAP Data Intelligence
PCo
Robot
Gateway Linux (Ubuntu) C/4HANA FSM
Robots
LTE NB-IoTRadio
Network Services
Manager
SDWAN
Network
Network
Process
Apache Kafka / Spark, Hadoop
vCPS
Slice
On Premise
CSP / Providers’ Services
Computer Workflow Access Cloud SAP S/4HANA – Digital Core
Vision Orchestration Mgmt Connector
Data Stream SAP IBP SAP PLM SAP DSiM
API Mgmt Routing
Mediation Analytics
SDWAN
Device Logging / Data Device
Authentication Usage Streaming Mgmt
SAP HANA
IaaS Container Orchestration Application Development Advanced Analytical Processing Data Integration and Quality
Database Management
MEC**
* Essential Business Functions ** Multi-Access Edge Compute

Energy Management Analytics
Business Challenges
 Reduce increasing network emissions and energy consumption: enable
Operator to understand its IoT/energy big data sources and identify and target
opportunities to reduce consumption (currently £700m/annum), including
predictive network planning & optimization, improved technology selection,
proposition development
 Enable its customers to reduce their emissions: develop energy analytics
demo and joint GTM concept; including predictive maintenance, spare parts
optimization & workforce management through S4/HANA and EAM integration Geospatial view on usage & consumption Predict what will happen in future
Solution
 Developed energy analytics data model to correlate and visualize key data
sources including usage, consumption, technology, time of day etc.
 Leveraged advanced analytics to enable prediction of multiple energy and How can I influence
what will happen?
network usage / savings scenarios (Application with
embedded analytics)
Benefits
 Demonstrated potential energy consumption savings of 1-2%, or ~£10million
per year
 Proved SAP HANA/Leonardo as the comprehensive platform enabling rapid
development and delivery of IoT services
 Jointly presented energy analytics application and PaaS capabilities at CeBit
2017
back
Increase Operational Efficiency with AIN
Business Challenges
 No standardized/shared model information. No common definition, leading to inefficient
and inconsistent collaboration
 No systematic and enterprise-wide collaboration on asset management processes with
business partners
 Lack of complete and consumable asset information when buying and using
equipment, undermining smart decision making
Solution
 A global registry of industrial equipment built and shared between multiple parties used
across the value chain enabling new business models by simplifying the exchange of
asset information to all parties
 Asset owners and SAP to enable an attractive platform for OEM and service providers
Benefits
 Lower asset lifecycle costs
 Higher asset availability
 Reduce master data maintenance effort
back
Predictive Maintenance & Services
Business Challenges
 There are large savings and efficiency gains by attaining a maintenance platform that recommend
preventive maintenance based on performance data rather than the current calendar based
approach
 Intelligently connect the right raw data from the equipment, interpret these (looking at historical
cause-effect) and identify which sites have the best maintenance practices and enable the customer
to begin the transition condition/predictive based maintenance (algorithms)
Solution
 Combine PI- and SAP data providing new insight to cause-effect with respect to performance, cost
and reliability
 Prove it can overcome poor data quality on either side and still connect the data at scale (24M
records against 78,000 work orders)
 Prove to uncover new insights using predictive algorithms
 Prove the results are useful for EM maintenance analysts to drive new better practices
Benefits
 Identify better maintenance practices that will reduce unplanned downtime
 Provide confidence that data driven maintenance are viable to facilitate EM discussions on how to
simplify their maintenance organization, it’s processes and its IT systems
 Showcase that algorithms / machine learning are capable of doing condition based (data driven) back
maintenance
Asset Data Quality
Business Challenges
 Inaccurate asset register for all assets used across the infrastructure. Aim to
reduce maintenance costs and regulatory risks by completing missing technical
data, such as material or construction year
 Changing from a rule-based to a predictive approach (using fingerprint analysis)
to complete asset data
Solution
 SAP Data Intelligence lets you integrate data such as location, language,
customer or spatial information, orchestrate data processing, and manage
metadata across enterprise data sources and data lakes
 Developed specifically to handle high-volume and complex computation for data
that are stored in data lakes in a distributed landscape
Benefits
 Acquire new data sources with previously siloed data from traditional data
warehouses, data marts, enterprise applications, and Big Data stores
 Combine all types of sources, including structured and unstructured data
 Seamlessly process large data sets across highly distributed landscapes, close
to the data source, and only moving high-value data
back
Network ROI and Optimization
Business Challenges
 Significant $100’s millions CAPEX invested yearly in network infrastructure but operator
continues to have churn of its high margin customers
 Need to identify individual high margin customers and map their utilization of individual
network assets (antennas), enabling optimization of network planning, rollout, capital
expenditure and targeted customer experience
Launch Date: 30.09.2015
AMPU (in €)
12,10 AMPU Standard
Deviation (in €) 6,03 # Users (in thsd.)
568 Discount Ratio
(in % of Revenue) 15,3
Status: Active Sales -1,1%
+0,3% +0,1% -0,5%
Contract Duration: 24 Months
Solution
Inclusive Minutes: Unlimited 25 % 50 % 75 %
Inclusive Data: 3GB

Dec 15 J an 16 Feb 16 Mar 16 Apr 16 May 16 -10.1 € 8.5 € 10.5 € 17.8 € D ec 15 Jan 16 Feb 16 Mar 16 Apr 16 May 16 Dec 15 J an 16 Feb 16 Mar 16 Apr 16 May 16
Margin & AMPU s truc ture Produc t Be nc hmarks and Hardwa re S old with Pro duc t
 Identify top 15% of networks high margin customers (at individual granular margin level) U sage related
On top
Roaming
Other cost C ommis sion
50%
Call Ya
Red 3GB Bubble Size represents
AMPU (in %)
40% Total Margin in Mio. €
Subscr iption Interc onnec tion H andset subsidies
cost 30% Red 8GB Smart M
25
 Map these customers to utilization of network assets and identify top 10% of assets
€ 37.67 20%
€ 15.69
per us er
Margin structure total (in Mio, €)

per user 10%
20
Revenue 0%
Volume (in Units)
Cost 50%
15 € 2.41
utilized
42%
Margin Huawei P9 Samsung S6
per user € 2.82
40%
6% per user € 4.76
LG G5
AMPU (in %)
10 7% per us er
€ 12.10 30% Microsoft Lumia 950
1 3% per us er
5 20% iPhone 6
iPhone 6s
 Leverage real-time and historical data and insights to enable more dynamic network
10% HTC
1 00% 32%
0
0%
Net Usage Acquisition / Customer Indirect Total Volume (in Units)
Revenue Related Costs Retention Assignable Cost Margin
Cost Cost
planning and optimization, including predictive Service type

Re ve nue , Co s t and Ma rgin Bre akdown (Tota l in Mio. €)
Revenue Costs Margin
AMPU Bins # of Users
AMPU
(in €)
AMPU Clus te rs
Total Margin
(in Mio. €)
Total Revenue
(in Mio. €)
Interconnect Cost Roaming Cost Content Cost
(in % of Revenue) (in % of Revenue) (in % of Revenue)
Su b scrip tio n 15. 63 5.67 9. 96
7,3 30% 30%
National 0.00 1.89 -1.89
Vo ice > 20 € 25,5
Roaming 0.81 1.76 - 0.95
6,7
National 0.76 1.26 - 0.50 23%
Data 3,4
Roaming 1.52 2.44 - 0.92
10 € - 20 €
Benefits
13,3 5,3 20% 20%
Mess ag in g SMS 0.54 0.75 - 0.21
Premium Services 0.18 0.11 0.07 18%
6,3
Music 0.14 0.08 0.06 0 € - 10 €
TV 0.36 0.21 0.15
1,6 12%
Co n ten t Journal 0.05 0.01 0.04 - 3,0
-10 € - 0 €
Games 0.41 0.20 0.21 1,3
 Ability to target CAPEX investments on assets leveraged by high margin customers and
1,6 8% 8%
7%
Security / App 0.66 0.11 0.55 - 10,1 6%
Other 0.38 0.10 0.28 < -10 € 4%
0,4 3%
Ʃ 21. 44 14.59 6. 85 0,2 0,6 2% 2%
reduce investments on assets contributing lower margins

 Retain and improve customer satisfaction of high value customers and optimize the
product mix/technology for complete customer base
 Ability to deliver dynamic and predictive insight enabling improved planning, optimization
and network ROI
back
Network Optimization – Predicting Network Issues and Self Healing
Business Challenges
 High levels of interference and low levels of throughput on a telecommunication network
significantly diminish customer experience
 Telecommunication companies need to be able to reroute network traffic to reduce
interference and increase throughput, however this is usually done once thresholds are
already breached
 Require ability to predict Interference and Throughput deterioration in advance with a high
degree of accuracy, to be able to take corrective action like rerouting traffic or network
changes to improve performance of network
Solution
 Predicting interference and throughput for cells in hourly intervals. When the interference
sharply increases or/and throughput drops rapidly, the team can reroute traffic to stabilize the
network
 HANA and SAP Predictive Analytics are used to predict interference and throughput for each
cell 2 hours in advance
 Connected to weather API and using the spatial engine to improve features
 Used Clustering Analysis in SAP Predictive Analytics tells with similar characteristics
Benefits
 Ability to reroute traffic earlier, resulting in no loss of quality for customers
 Significantly improved customer experience and improved understanding of which
variables/triggers cause increase in interference and degradation in throughput back
Blockchain-Based Technology for Blocking Stolen Smartphones
Business Challenges
 Today, IMEI (International Mobile Equipment Identity) of stolen smart phones and IoT-
Devices are kept in databases of the respective Mobile Network Operators (MNO). As
there is no information exchange between MNOs, there is no effective mechanism to
deny mobile network access for stolen devices
 Blocking the use of counterfeit phones. Centralized black lists have proven to be
ineffective. Counterfeit phones are a source of interference and degradation of mobile
networks
 Protecting property of mobile equipment vendors within their supply chain, up to the
point of sale
Solution
 A blockchain based black-list of IMEIs, shared with all MNOs. The blocking of devices
could also be facilitated with this blockchain solution
 Information from the blockchain could be provided as a service to equipment vendors,
end customers or other third parties (e. g. e-commerce platforms, insurances)
 The implementation of this platform requires no modification of mobile phones
Implementation takes place in the cellular network
Benefits
 Mobile operators: improve customer satisfaction and corporate image and create value added services, such as phone insurance
 Phone manufacturers: prevent losses and damage to brand reputation due to counterfeit phones. Protect against theft in the supply chain
back
Robotic Process Automation – Improving Customer Satisfaction
Business Challenges
Chatbot / Natural
 To improve customer satisfaction telecommunication companies must integrate all processes across the Language
entire organization including the charging and billing processes Processing
 Customer support can’t keep up with the huge volume increase of customer service requests
 Customer churn and business losses due to poor customer services
Solution
 SAP Billing and Revenue Innovation management (Convergent Charging, Convergent Invoicing,
Customer Financial Management), S4/HANA (Contract Accounting and Invoicing)
 SAP Conversational AI transforms customer and employee experience
 SAP Intelligent RPA automates the most repetitive and time-consuming processes
Benefits
 Easier and faster access to all customer information in a single repository and in real time including
billing and collection information
 Powerful bot development tools and preconfigured industry-specific bots
 Integration with SAP and non-SAP solutions including ability to integrate with 3 rd party billing systems
 Automate repetitive tasks
 Increase productivity
back
Wholesale Voice Trading Profitability Analysis
Business Challenges
 Operator has a complex wholesale voice trading business with over 1,200 wholesale partner
agreements and millions of customer minutes being transited across its global network each
month
 Despite a healthy multi-Bn £ revenue, given the increasingly competitive environment margins are
declining
 The business is seeking to understand the profitability of complex trade agreements, its sales
team vs trading desk and maximize near real-time changes in rates, QoS, network capacity and 50%
40%
FX
R o a m e r 's M a r g in
30%
20%
( in % )
10%
0%
Solution -10%
-20%
 Built a wholesale data model and ingested 6months of historical data (CDRs) including granular -40 -30 -2 0 -1 0 0 10
R o a m in g M a r g in p e r U s e r ( in € )
20
costs and revenues

 Visualized the profitability of swaps and trades agreements identifying the granular elements that
were contributing or not to margin. Evaluated sales team performance vs trading bench, and the
positive or negative impact of changing rates, QoS, network capacities and FX including What-If
analysis
 Evaluated the opportunity of delivering a real-time profitability analysis solution and new VAS to
third-party operators Profitability analysis: products; swaps and trades;
customers; destinations; suppliers; account managers
Benefits
 Real-time and predictive insights from data enabling margin optimization, e.g. ability to leverage
changing rates and informed organizational and technical (capacity) changes
back
 Blueprint for delivering third-party wholesale value added services
Digital Operations Room
Business Challenges
 Information from IT is out-of-date to what is available via phone and emails,
and in effect businesses either act on old data or overrule the systems to
meet business demands
 Need to be better able to run business simulations, where the adverse effects
of various options are played out – on correct information
Solution
 Digital Boardroom concept linked with Big Data Margin Assurance
 Provide a complete 360° view about a company’s critical business metrics in
one place
 Real time with live access to data sources without requiring moving or manual
data manipulation
 Visualization leverage three very large interlinked touch screens, to enable
decision-ready insights
Benefits
 Total transparency
 Instant data-driven insights
 Simplified and action driven meetings
back
Customer Lifecycle Analysis
Business Challenges
 An increasingly competitive market with a declining subscriber base and increasing
cost to acquire customers
 Identified the opportunity to create a significant point of difference through removing
contracts
 Consequently need timely and compelling offers to maintain customers loyalty
Solution
 Consolidation of multiple data sources including CDRs, network, rating & charging,
billing & financial leveraging HANA as a Modern Data Platform (data integration layer)
 Analysis of two billion+ records to identify compelling and relevant customer offers
 Delivery of targeted micro-offers in real time (RTOM) and churn management to 21
million customers
Benefits
 Two billion+ records analyzed in hours vs. weeks
 Targeted micro offers offered in real time (RTOM) and associated improvement in
churn management
 $10-25 monthly win-back revenues per subscriber (millions uplift per month)
back
Customer Churn Analysis (& Link with Profitability)
Business Challenges
 Challenge to consolidate and identify real-time churn triggers and incremental
triggers (customer touchpoints) building up-to a churn event, particularly within a
telecommunications network of millions of customers and PBs of data across
many data sources
 Need to identify social networks and the impact of key influencers on those social
networks, their churn effect and margin leakage if they churn
Solution
 HANA as a modern data platform to consolidate customer churn data through a
logical data model (single version truth) and enable meaningful real-time
visualization and analytics
 Predictive Analytics and visualization tools leveraged to enable accelerated
insight to action though clustering; customer lifecycle analysis; time series
analysis and predictive churn
 Correlation of churn and key influencer/social network analysis with granular
customer profitability to determine margin impact of individuals or social networks
Benefits
 Churn model creation times reduced from weeks to days and automation and
machine learning reduces to hours
 More than 28% reduction in churn and 80% reduction in model creation time
back
Real-Time Data Anonymization to Perform a Customer-based Market Analysis
Business Challenges
 Changing data protection and privacy laws and regulations Communicate in
the enterprise
 Increased governmental investigation
 Evolving customer interest on data protection
 Leveraging competitive advantages through analytics, benchmarking, telemetry on
sensitive data sets Data Data protection
scientist officer
Solution
 Research-based approach to data anonymization
 Real-time analytics on anonymized data Analytics Reports
 Full integration into the SAP HANA security framework
 Data protection officer receives detailed anonymization report Customizable
anonymization views
Benefits
SAP HANA
 Enable new data-centric use cases by accessing data that was previously available but Sensitive / confidential data
not accessible in an organization
 Anonymize sensitive and confidential data in real-time to protect the privacy of
individuals
 Customizable views embedded into SAP HANA’s security framework
 Demonstrate digital responsibility to internal and external stakeholders back
SAP Profitability & Performance Management for Telco
 More Details
Business Challenges
 Comprehensive profitability and performance management require the Marketing Costs per Product & Services
combination of SAP data with non-SAP systems (e.g., billing, revenue,
contract and subscription data)
 Building industry specific dashboards, forecasts, simulations, transfer
pricing models, etc. from scratch is cumbersome and difficult to maintain
Solution
 Leverage SAP Profitability & Performance Management
(by MSG Global) for end-to-end insights, forecasts,
simulations on profitability, margins and costs
 Use pre-built industry specific content as well as pre-built integration points
to combine data from SAP with non-SAP systems Channel Profitability
 Leverage HANA’s advanced analytical processing engines such as graph,
spatial, etc., in combination with high execution speed
Subscription Profitability per Period and Service Category
Benefits
 Granular visibility of customer and product profitability and margins
 Cost allocation and transfer pricing
 Planning and simulation capabilities
 Supports multiple use cases beyond cost and revenue allocation such as
Environment and Sustainability reporting and other regulatory reporting back
5G Joint GTM: Verizon Success Story
Business Challenges and Scope of Engagement Focus Areas

Verizon is launching a digital transformation, and we are weaving HANA and the Data Management
Suite into the fabric of that transformation. In addition, we are helping Verizon improve how they operate
with S/4, HANA, HDMS, etc. and we are partnering with Verizon to streamline the value chain of service
delivery to business and consumers using edge computing, IoT and 5G as key enablers of that change
Outcomes / Next Steps

 Digital Transformation: Leveraging HANA and HDMS to support Verizon’s digital transformation
across the enterprise
 Edge Computing: Positioning SAP’s edge computing platform coupled with HDMS as a platform to
spark growth in specific verticals
 IoT Enablement: Positioning HDMS and SAP Data Hub as an offering for Verizon to purchase Executive Sponsors
internally and serve as a core component of Verizon’s B2B and B2C services  George Fischer, President, Verizon
 5G Enablement: Engaging with Verizon to develop monetization strategies for 5G. Partnering with Enterprise Services
Verizon, Corning and Samsung (Harman division) to create a 5G pilot for 5G enabled manufacturing  Shawn Hakl, SVP, Business Products
with Corning and with Samsung to develop monetization strategies using HDMS for connected  Toby Redshaw, SVP, 5G Innovation &
vehicles Ecosystems
*Conceptually included in the architecture back
Verizon Industry Employees Revenue Featured Solutions

New York, United States Telecommunications 152,000 $126 billion HANA Platform, SAP Data Hub*,
www.verizon.com Predictive Analytics Library*,
SAP Edge Computing*

Example: Joint GTM Value Proposition for Manufacturing
Value Proposition for SAP Value Proposition for Verizon

 Streamline adoption of SAP IoT /  Spark adoption of 5G functionality tailored
edge compute / supply chain to specific verticals
components (particularly with LE SAP  Support the transition to the software
& GB accounts) defined network and open new revenue
 Streamline adoption of data streams
management & governance  Support development of new business and
solutions partner models
 Create a playbook for co- Verizon
innovation with strategic accounts Value Proposition for End Customer
 Enable consumption of  Enable increased automation & operational
microservices including edge efficiency in their manufacturing base
computing services, data
 Seamlessly integrate shop floor data within
management & analytics within End Customer
the enterprise, enable the SAP Digital
platforms such as Verizon’s e.g., MFG
Boardroom across the enterprise
Mobile Edge Compute (MEC)
platform  Eliminate data silos and governance
challenges
Thank you.
Contact information:
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SAP Business Technology Platform for Telecommunications

Unlocking New and Intelligent Value with Digital Technologies

APPLICATIONS INTELLIGENT SUITE INDUSTRY CLOUD

SAP BUSINESS TECHNOLOGY PLATFORM

TECHNOLOGY DATABASE & DATA ANALYTICS APPLICATION INTELLIGENT

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 6

SAP BUSINESS TECHNOLOGY PLATFORM

DATABASE & DATA ANALYTICS APPLICATION INTELLIGENT

Integration Data-to-Value Extensibility

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 7

DATABASE & DATA ANALYTICS APPLICATION INTELLIGENT

Power connected Multi-cloud Extensive partner Rapid Holistic business

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 8

Integrate across Differentiate Expand value with Analytics Line of

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 9

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 11

Telecom companies are changing their

“5G for Business A 2030 Market Compass Report” – Ericsson 2019

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 12

Disruption and Next-Generation Market Saturation Margin Pressure and

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 13

Customer Centricity Operational Efficiency New Revenue Streams Intelligent Connectivity

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 14

5G revenue potential Next-generation network

$700 billion $2 trillion

across top ten industries *

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 15

The impact of COVID-19 pandemic on the global economy and in particular on

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 16

Telstra* Vodafone* Verizon*

T-Mobile* Deutsche Telekom BT*

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 17

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 18

Investment Campaign Supply Order

Infrastructure Customer Device/CPE Revenue Margin

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 20

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 21

Broadband Network QoS Customer Service Network Optimization - Customer Lifecycle

Cross–industry Use Cases

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 22

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 23

Integrated Platform Suite

Integrated Platform Suite

Qualtrics Asset Intelligence Predictive Maintenance Asset

SAP Business Technology Platform

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 29

SAP Analytics Analytics Hub** Non-SAP Analytics

On-Premise Cloud Other Data Sources

SAP PaPM Platform

L ETL/ELT Replication Virtualization Streaming Semantic Data Lake | SQL-on-file

Subscription 3rd Party Billing

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 30

Purpose Attendees Outcome

  Customer Engagement Platform  CEP Storyboard

 Industry 4.0 Strategy  Intelligent Enterprise Poster

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 32

 Cloud Platform White Paper  Technology and Innovation

   Platform & Technologies -

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 33

 Logical Data Warehouse

© 2020 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC 35

SAP Analytics Cloud Integration

Governance Data Modeling Business Modeling Repository Security