SHOP

Selling with
E-Commerce
Jesus Humberto Lopez
Enriquez
Alan Sinaí Castro Meraz
 What is E-Commerce?

The term electronic commerce (ecommerce) refers to a business model that

allows companies and individuals to buy and sell goods and services over the
Internet.

It involves more than one party along with the exchange of data or currency to
process a transaction. 
 Advantages and disadvantages
of E-Commerce

Advantages Disadvantages
• Limited customer service: If
• Convenience: E-commerce
you shop online for a computer,
can occur 24 hours a day,
you cannot simply ask an
seven days a week.
employee to demonstrate a
• Increased selection: Many
particular model's features in
stores offer a wider array of
person.
products online than they
• Lack of instant
carry in their brick-and-
gratification: When you buy an
mortar counterparts.
item online, you must wait for
it to be shipped to your home or
office.
 The internet and your
business
Background
Web began as a project to link
science to the world

The global marketing opportunity

The web connects the world

The Cyber Trader

In 1998 there were $6.1 billion
in consumer purchases in the
PAY internet

The changing competition

The web is also changing
competition
 Getting started
Home Page Presence
Getting your The home page
50% design should be
business on hold and visual but
the top lean and meand, so
requires the that I can quicly
capture attention
least amount 35% 10% yet be understood
of financial at a glance and lead
capital the reader to the
15% other pages of the
site
 Blogging

Early blogs While the great

They often majority of blogs
provide were simply
Blog is the manully are
contraction commentary or noncommercial,
news on a updated
universally full-time bloggers
particular components of have struggled to
used fir Weblog common Web
subject find a way to
Sites make a profit
 Getting Out There

It is one thing to have a Web site; it’s another that customers

know it exists and how to find it.
Search Engines

Search engines compile lists for consumers who surf for a

product. The trick is to get your address as high on the search
engine list as possible. Because engines use different criteria,
there are several strategies.
 Finding Foreign Markets

There are more tan 200 million online users

worldwide; over 100 million are in the United States
and Canada.
 Finding Foreing Buyers
There are over 400 trade lead sites. Try these resources:

Trade
Europage Clear
NEOS Show
s Freigbt
Central

Acces to foreing Contains information Follow the trade lead

Free internet service
buyers of 500,000 links section
 Pricing and marketing your
product

Gone are the days of arbitrary pricing. Because the internet

offers world wide opennes, pricing without substance is
gone forever
Marketing Techniques

• Set up a chat area or a blog

• Sell advertising on your page

• Create contest for your costumers

• Build costumer lists

• Offer a free catalog

• Offer coupons
 E-Commerce Law
The laws governing e-commerce are constantly changing. Here are a few sources you may find useful

euro.ecom.cmu.edu/resources/elibrary/ecllinks.shtml
www.bakernet.com/ecommerce

www.knowthis.com/legal/internetlaw.htm
www.mbc.com/ecommerce/ecom_overview.asp

www.denniskennedy.com/resources/technology-law-central/
ecomlaw.aspx www.weblaw.co.uk