The Evolution of Media

At the end of this lesson, you are expected to:

• identify traditional and new media

• identify different sources of information in various ages

• discuss the importance of evaluating information from the

internet
Cartoon Analysis

Source: “Evolution of Communication”, The Denver Post, last modified May 7, 2016, https://www.denverpost.com/2009/03/26/evolution-
ofcommunication/
PRE-INDUSTRIAL AGE
(Before 1700s) - People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron.

CAVE PAINTINGS

✔ (also known as “parietal

art”) are numerous
paintings and engravings
found on cave walls or
ceilings around 38 000
BCE.
CLAY TABLET

✔ is used as a writing
medium especially for
writing in cuneiform

✔ Cuneiform is one of the

oldest forms of writing

✔ used for over 3000 years

in 15 different languages
 PAPYRUS
✔ is made from pith of
papyrus plant.

✔ used in ancient times as

writing surface to
designate documents
written on its sheets,
rolled up to scrolls.
Other examples:

• Acta Diurna in Rome (130 BC)

• Dibao in China (2nd Century)

• Codex in the Mayan region (5th Century)

• Printing press using wood blocks (220 AD)

INDUSTRIAL AGE
(1700s-1930s) - People used the power of steam, developed machine tools,
established iron production, and the manufacturing of various products (including
books through the printing press).

PRINTING PRESS

✔ typically used for texts

✔ a device that applies

pressure to an inked surface
resting upon a print medium
(like paper or cloth)
TELEGRAPH
✔ is used for long-distance
communication by
transmitting electrical
signals over a wire laid
between stations
MOTION PICTURE

✔ (also known as film or

movie) is series of still
photos on film, projected
in rapid succession onto
a screen by means of
light.
OTHER EXAMPLES:

• Newspaper- The London Gazette

(1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture
photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Punch cards
ELECTRONIC AGE
(1930s-1980s) - The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic circuits,
and the early computers. In this age, long distance communication became more
efficient.

TRANSISTOR RADIO LARGE ELECTRONIC COMPUTERS

ELECTRONIC AGE

MAINFRAME COMPUTERS OTHER EXAMPLES:

• Television (1941)
• Personal computers - i.e. Hewlett
Packard 9100A (1968), Apple 1
(1976)
• OHP, LCD projectors
NEW AGE/ INFORMATION AGE
(1990s-2000s) - The Internet paved the way for faster communication and the
creation of the social network.

LAPTOP GOOGLE MEET

SOCIAL
MEDIA & ZOOM
OTHER EXAMPLES:
• Web browsers: Mosaic (1993),
Internet Explorer (1995)
• Blogs: Blogspot (1999),
LiveJournal (1999), Wordpress
(2003)
• Social networks: Friendster (2002),
Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr
(2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual
Reality
• Video chat: Skype (2003), Google
Hangouts (2013)
• Search Engines: Google (1996),
Yahoo (1995)
• Portable computers- laptops
(1980), netbooks (2008), tablets
(1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
Functions of Communication and Media
✔Monitoring Function

✔Information Function

✔Opinion Function

✔Watchdog Role of Journalism

✔ Channel for Advocacy of Political Viewpoints

SOURCES:
Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy” Philippines Quezon City: Commission
on Higher Education, 2016, pp.20-21
“Cave Art”, Encyclopedia Britannica, last Modified May 22, 2020, https://www.britannica.com/art/cave-painting
“The Evolution of Traditional to New Media: Different Devices through the Ages”, Timetoast, accessed June 11,
2020,https://www.timetoast.com/timelines/prehistoric-or-pre-industrialage-before-1700s
https://www.smithsonianmag.com/arts-culture/how-the-telegraph-went-from-semaphore-to-communication-game-changer-1403433/
Morse Code and the Telegraph”, History, last modified June 6, 2019, https://www.history.com/topics/inventions/telegraph
“Motion Picture”, Encyclopaedia Britannica, accessed June 12, 2020,https://www.britannica.com/art/motion-picture/Montage
https://www.britannica.com/technology/mainframe
https://www.britannica.com/technology/ENIAC
“Functions of Communication and Media”, LinkedIn, last modified January 26, 2017,
https://www.slideshare.net/DaveGeraldBooc/b-05-functions-of-communication-and-media
MIL SHS ADM