INTRODUCTION TO MEDIA AND

INFORMATION LITERACY

Christine Joy C. Dueñas

Faculty, UC-Main, SHS Department
At the end of this lesson, you are expected to:
• identify the similarities and differences between and among
media literacy, information literacy, and technology literacy;

• define the key concepts (media, information, technology

literacy, and media and information literacies);

• log your current use and interaction with media and information
 LITERACY
✔ the ability to identify,
understand, interpret,
create, communicate and
compute, using printed
and written materials
associated with varying
contexts.

Gfycat
MEDIA
✔ the physical objects
used to communicate
with, or the mass
communication through
physical objects such
as radio, television,
computers, film, etc.
Forms:
✔ print media
✔ broadcast media
Daily Sun
✔ new media
MEDIA LITERACY
✔the ability to access,
analyze, evaluate, and
create media in a
variety of forms

CLE Online Social Network

Information
✔a broad term that
covers processed data,
knowledge derived
from study, experience,
instruction, signals or
symbols

Gfycat
Information
Literacy
the ability to recognize
when information is
needed, and to locate,
evaluate, and effectively
communicate information
in its various formats

Ian O’Byrne
TECHNOLOGY
✔application of science
for practical purposes
(e.g. industry and
engineering)

Gif Abyss-Alpha Coders

Technology
Literacy
✔the ability of an
individual, either
working independently
or with others, to
responsibly,
appropriately, and
effectively use
technological tools

Playford International College

Media and
Information
Literacy (MIL)
✔ the essential skills and
competencies that allow
individuals to engage
with media and other
information providers
effectively, as well as
develop critical thinking
and life-long learning
skills to socialize and
become active citizens Media Madness-Wordpress.com
INFORMATION is a weapon of choice.

WEAPON requires mastery.

Information requires LITERACY.

Source: MIL SHS