The Strategic Response: Pre and Post Covid-19

Mission

A proud, independent, global brewer committed to surprising and exciting

consumers everywhere.
“We delight consumers, day in day day out, with perfect cider and beer
brand experiences”
 Vision

We have a passion for quality and bringing enjoyment to life, whilst

respecting individuals, society and the planet.
“To win in all markets with Heineken, and with a full brand portfolio in
markets where we choose”
 Customer Oriented

Their success relies on their ability to respond and adapt to current times
while staying true to their company values and heritage.
“Both our passion for quality and enjoyment of life go hand in hand with a
respect for the world in which we work and the people we work with. We
value and embrace diversity. We promote responsible alcohol consumption,
make a difference to the communities we’re part of and strive to be our
industry’s greenest brewer.”