Nike

Mission and Vision Statement

Mission Statement
To bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

- Nike’s mission statement prompts the business to support the endeavors of athletes.
- This mission drives Nike to do everything possible to expand human potential. They do that by
creating groundbreaking sport innovations, by making their products more sustainably, by building a
creative and diverse global team and by making a positive impact in communities where we live and
work.

(A company’s corporate mission statement defines the fundamental objectives of the business, especially in
terms of its purpose.)
Vision

We see a world where everybody is an athlete — united in the joy of movement. Driven by our
passion for sport and our instinct for innovation, we aim to bring inspiration to every athlete in the
world and to make sport a daily habit.

- Nike’s vision statement focuses on brand strength and development. The company applies these
corporate statements as guides for the evolution of its business, leading to the creation of business
strengths like a strong brand image and their strive for innovation.

(A company’s corporate vision statement provides a picture of a target future condition of the business.)
Values

● Do the right thing

● Be on the offense always
● Serve athletes*
● Create the future of sport
● Win as a team
References

Nike. (2021, October 5). Nike Mission, Vision & Values. Comparably.

https://www.comparably.com/companies/nike/mission

Smithson, N. (2019, June 23). Nike Inc.’s Mission Statement & Vision Statement (An Analysis). Panmore

Institute. http://panmore.com/nike-inc-vision-statement-mission-statement

Nike. (n.d.). Read Nike’s Mission Statement and find information about NIKE, Inc. innovation, sustainability,

community impact and more. Nike News. Retrieved October 6, 2021, from https://about.nike.com/