INDORE INSTITUTE OF LAW

SUBJECT – MEDIA AND LAW

TOPIC- MEDIA, POLITICS AND PUBLIC RELATION

BALLB 9TH SEMESTER

SUBMITTED BY:

SHIVANI KASERA

SUBMITTED TO:

PROF. SONALI AGNIHOTRI

INTRODUCTION

  In this, I will explain the role of media in politics.

The media is the primary source of political
information for most people, so it plays a crucial role
in democracy.
 Media affect people’s political behavior and beliefs
and, eventually, public policy. The main purpose of
this research paper is to serve as an introduction to
some of the basic theories, insights, and debates about
 The term “media” refers to “medium,” which refers to
communication, or the way of expression. Not only does
the media play an essential part in democracy, but it also
entertains the public with cinema, music, dance, theatre,
and other forms of entertainment. The media can be divided
into three categories:
  Print media: Newspapers, books, press releases, pamphlets,
magazines, etc. 
  Electronic media: Films, radio, and television, etc. 
 THE ROLE OF MEDIA IN PUBLIC RELATIONS

1.  Public Relations has managed to make its presence felt as one of the most

effective marketing techniques. With every organization fighting to

survive in this ever-competitive industry, Public Relations strategies can

provide the distinctive edge your company may require. Public Relations

is basically establishing a healthy relationship between the organization

and its publics. Through various public relation tools, organizations can

build a brand’s image, mitigate crisis and also communicate with the

public. One of the most significant tool or medium for Public Relations is

the Media.
PUBLIC RELATION AND MEDIA

 Public Relations and Media have long been known to work together. While

PR uses the media to pitch stories, the media in turn looks towards PR to fill

their pages with interesting write-ups. None of the two are dependent on each

other; however, they play a significant role in both the areas. • Public

Relations rely upon the media for various reasons. They are the main channel

through which most of the PR strategies are deployed. Also, the biggest

advantage that PR enjoys which is credibleness is also given by the media.

With the growing technologies and innovations, there has never been a time

when the influence of media was so high in Public Relations.

FUNCTION OF THE MEDIA

 In political system, the media perform a number of functions

important to the democratic process. The media reports the
news, serves as an intermediary between the government and
the people, helps determine which issues should be discussed,
and keeps people actively involved in society and politics.
Voters and politicians alike must pay attention to the media.
MEDIA AND INDIVIDUAL PRIVACY

 The growth of media has unquestionably resulted in a decrease in an

individual’s privacy. Although the right to privacy is not clearly defined in the 

Indian Constitution, the Supreme Court concluded in  Justice K S Puttaswamy

v. Union of India, (2017) that it is a basic right and is an integral aspect of 

Article 21 of the Indian Constitution. Though the freedom of speech and

expression guaranteed by the Indian Constitution, permits the press to reveal

facts of essential public interest, it frequently leads to an invasion of privacy.

THE NEW MEDIA’S ROLE IN POLITICS

 Media makes us aware of various social, political and

economic activities around us. It is like a mirror which reveals
us the bare truth and harsh realities of life. A news media, be
it in print form or TV/radio, its main job is to inform people
about unbiased news without any censorship or tampering.
People always trust actual and honest news. The media also
has its own opinion.
REPORTING THE NEWS

 The most important role of the media in politics

is to report the news. As noted above, the vast
majority of people must trust the media to
provide them with information. Democracy
requires that citizens be informed because they
must be able to make educated voting choices.
MEDIA BIAS
 These days, politicians often complain of bias in the media,
usually a liberal bias against the views of conservative
politicians. They complain that the media’s ability to decide
which stories to report often reflects its partisanship. Although
this is true to some extent, most major newspapers and
television news stations report the same stories more or less
objectively. Bias is often restricted to the media outlet’s
commentary and opinion pages.
GOVERNMENT REGULATION OF THE MEDIA

 Even though the Constitution guarantees freedom of the press, the government

does regulate some media. Print media are largely unregulated, and newspapers

and magazines can print nearly anything as long as they don’t slander anyone.

The Internet has also gone largely unregulated, despite congressional efforts to

restrict some controversial content. Broadcast media, however, are subject to

the most government regulation. Radio and television broadcasters must obtain

a license from the government. 

CONCLUSION
 In democracy, almost all citizens get their news and
information from the media. Media shape how we
interpret and observe political information, such as
election coverage and other political events. In
democracy, the media play an important role in the
campaign and election processes.