BUSINESS RESERCH

TEAM
MEMBERS Course: Business Research
1- seif tamer
2- Ramzy Ahmed Dr. : Tarek Mohamed Ali
3- Mohamed mostafa
4- kariman kamel Project name :
5- osama abdelkrim
6- Mohamed el nagar
 INTRODUTION
About yahoo company :
1-Yahoo!, which includes features such as a search engine, an e-mail
service, a directory, and a news branch, began as a simple collection of
Yang and Filo’s favorite Web sites
2 -. It was founded in 1994 by Jerry Yang and David Filo, graduate students
at Stanford University in California. Yahoo! provides users with online
utilities, information, and access to other Web sites.
3- . It was initially called “Jerry and David’s Guide to the World Wide Web,”
but, as the site grew in popularity, it was renamed Yahoo!,
4- Yahoo! battled Google—a major competitor in the search engine industry
—for many years in an attempt to claim a larger share of the market
 Phenomenon
definition
Market share loss refers to decrease for the company's
percentage of the entire sales of the market or industry in
which it operates. In other words, it refers to decrease of the
company's sales amount compared to that of the overall
industry. Generally, market share is a metric that indicates the
size of the company in an industry or market.
 Phenomenon description:
1-One of the most influential internet companies , of our day (yahoo!) is gone.
But it didn’t have to happen that way.
2- If Yahoo had garnered a deeper understanding of their users, focused on a few things
they were good at, and forged a strong company culture, the company may still be alive
today.
3 - These are lessons that can be applied to any business, regardless of size, industry, or
geography We will discuss one of the famous phenomena happened in the world,
Yahoo failing,
4- it was a veritable web titan and one of the pioneers of the early Internet area in the
1990s.
5- From being the most visited site globally, and once worth a whopping $125 million,
to being acquired by Verizon for less than 4% of that amount, that is 4.48 billion dollars,
Yahoo! has seen its downfall
 Phenomenon description:
So what happened that led to such a turn of events? Why Yahoo! failed?
Can a business learn anything from its downfall? What could have gone
so wrong in all these years that it led to the dissolution of the company?
as mentioned in below graph According to comScore Yahoo lost roughly
10 percent of its search query volume between January and February of
2015. Google gained a tenth of a point and so did Bing, which is where
the Yahoo volumes went. StatCounter also showed a similar, directional
loss of share by Yahoo from January to February.
Suggested reasons:
Competitive Forces Analysis (4 analysis )

1.Customer/Buyer Power (Overall, Weak Buyer Power).

Yahoo faces weak buyer power because customers are fragmented and have little
influence on price. No individual customer represented more than 10 percent of
Yahoo’s revenues in 2006, 2007, or 2008 (Yahoo 2008 Annual Report). However,
Yahoo faces intense pressure to offer attractive advertising packages to its clients,
especially given Google’s dominant share of the paid search advertising business.
The average bid price for keywords is declining, reflecting increased competition.

2.Threat of New Entrants (Low).

The sheer scale of products and services that are offered by Yahoo, combined with
its market dominance, makes the threat of comparable new entrants low, especially
new entrants who are trying to compete head-on with Yahoo. Furthermore, the
sheer magnitude of resources required for a new entrant (financial, technological,
etc.), make the threat of new entrants low. However, the threat of new, customized
portals
Suggested reasons:
3.Threat of Substitutes (High).
There are considerable substitutes for all of Yahoo’s product offerings
and services. Such substitutes include search engines (primarily
Google, as well as MSN and Ask), as well as niche players like
Amazon.com, Ebay, Monster.com, MySpace, Facebook, and YouTube.

4.Degree of Rivalry (High).

While Yahoo enjoys exceptional brand name recognition and
commands a considerable market share, the truth is that switching
costs in the industry are quite low. Significant Competitors include:
Google, MSN, and Ask, as well as niche competitors like Monster.com,
MySpace, Facebook, and YouTube.
The SWOT analysis of the case
:
STRENGTHS:
. Yahoo has many auxiliary operations.
. Yahoo is the leader in providing brand-
building graphical video and display ads.
.Strong brand recognition, second best-known
interactive web portal.
.Yahoo is a clear leader in content categories
like Yahoo Finance, Autos, and Real Estate.
. Access available to anyone with internet
access.
OPPORTUNITIES:
. Project Panama = Improved search-based
advertising.
. Internet video advertising expected to
increase drastically.
. Global expansion, especially into Asian
markets.
. Cross-channel advertising program offers
much potential
WEAKNESSES:
. Yahoo business model is dependent upon
how fast advertising revenues increase.
. Yahoo ranked 5th in visitors among video
sites.
. YouTube, owned by Google, is 1st among
video sites
. Google has the greatest name recognition
Google has a superior search engine ranking
model.
THREATS:
. Google command roughly 50% of all online
searches, while Yahoo has a 29% share.
. Increasing strength of competitors, e.g.
Google is continually expanding its content and
services and growing its customized
advertising.
. Social websites are breaking into the
advertising market (MySpace, Facebook, etc.)
THANK YOU