CAMILA PÉREZ

GRAPHIC DESIGN GÓMEZ

UNIVERSIDAD AUTONOMA
DEL CARIBE
Content

 The graphic design

 History of graphic design
 Digital tools
 Design pioneers
 Functions and methods
 Skills required by a designer
 Graphic design and social
networks
 Graphic design is a profession and academic
discipline whose activity consists of projecting
visual communications aimed at transmitting
specific messages to social groups, with specific
objectives. This activity helps to optimize graphic
The graphic communications.

design

3
 History of graphic
design
The definition of the profession of graphic designer is
rather recent, in terms of its training, its activity and its
objectives. Although there is no consensus on an exact
date graphic design was born, some date it to the interwar
period. Others understand that he begins to identify
himself as such by the end of the 19th century.
It can be argued that graphic communications for specific
purposes have their origin in Paleolithic cave paintings
and the birth of written language in the third millennium
BC. But the differences in working methods, auxiliary
sciences and required training are such that it is not
possible to clearly identify the current graphic designer
with the man of prehistory, with the xylograph of the
15th century or with the lithographer of 1890.
 Digital tools

Page layout Illustration Image and photo

programs Applications processing utilities

5
Design pioneers

Tschichold, Herbert Bayer, László Moholy-

Nagy, and El Lisitski became the fathers of
graphic design as we know it today. They were
pioneers in the techniques of reproduction and
in the styles that have been used later.

6
 Functions and methods

Definition of the Planning and Investigation and Information processing Evaluation of

problem and objectives organization development and analysis results

7
Skills required by a
designer

• Creative and innovative personality.

• Respond to communication problems.
• Mastery of technological tools.
• Knowledge of the environment in all its
manifestations.
• Teamwork and spirit of collaboration.
Graphic design and
social networks

In times of covid19, the design of graphics or

messages for social networks helps, not only to
announce relevant information about the brand
(such as measures adopted, changes in company
schedules, new communication channels ...) but
also to transmit messages of tranquility,
positivity and stay connected with our audience.