Power Systems

A New Paradigm for Selling

POWER8 Linux

Steven Roberson
WW Sales Enablement
Power Systems
#powersystems, #powerlinux, #bigdata,
#IBMWatson, #OpenPOWER , #IBMCloud

© 2013 IBM Corporation

 The New Paradigm for Selling Linux on Power

WHAT’S CHANGING: Who you are talking to?

What the opportunities are?

Control of $$ are changing hands within the Client

Solution driven Decisions vs Speeds and Feeds

Discovering Linux pockets within your

current AIX / IBM i Accounts

Current / New Clients interested in solving

new problems based on CAMSS Workloads

Changing the Industries Perception of Power

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© 2014 IBM Corporation
 Focusing Linux Value Messages to the Client’s Role

The IT industry is transforming – and so are the decision maker roles

– Addressing the challenges of

– Chief Information Officer

– IT/Enterprise Architecture / Strategy Lead More business value

– IT Operations Mgmt. & Systems Admin More strategic

Solution led
– Bring out the POWER8 Value, Mapped to roles

Change the conversation -

– POWER8: A new paradigm in compute performance !

Delivering more value per $ spent with unparalleled System RAS

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© 2014 IBM Corporation
 Is your selling style shifting to match client buying patterns?

Traditional Buying Behaviors Emerging Buying Behaviors

Client relies heavily on vendors’ sales team for Clients make ~60% of buying decisions
product expertise to address a known need before contacting the vendor’s salesforce

Vendor quizzes the client to discover needs Vendor provides insights to change the
and matches that with a “solution” conversation and create new opportunities

Vendor demonstrates competitive superiority Vendor demonstrates competitive superiority

via product offering superiority via value and consultative insight

Vendor works with friendly insiders at the client Vendor seeks different stakeholders within the
to help navigate the organization client and coaches them

Vendor responds to RFPs in a fulfillment Vendor’s insights guide clients RFP

conversation requirements

Commodity vendor competing on price Strategic partner competing on value

Source: Harvard Business Review July-August 2012 4

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© 2014 IBM Corporation
So, What is important?
Hardware
4. Provide the best solution
Power performance
(2X + over x86) vs
The Price/Performance
Leader Solutions
1. Determine Pain Points
2. Determine Workload
3. Provide a solution

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© 2014 IBM Corporation
 Power Systems
Open innovation to put data to work

Committed to Open Optimized for data Ready for the Cloud

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© 2014 IBM Corporation
 Commitment to Open
Solutions it Drives

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© 2014 IBM Corporation
 What's the hardware strategy? “Open is good”

The goal of the OpenPOWER Foundation is to create an open ecosystem,

using the POWER Architecture to share expertise, investment, and
server-class intellectual property to serve the evolving needs of customers.

• Opening the architecture to give the industry the ability to innovate across the
full Hardware and Software stack
• Simplify system design with alternative architecture
• Includes SOC design, Bus Specifications, Reference Designs, FW OS and Open
Source Hypervisor
• Little Endian Linux to ease the migration of software to POWER

• Driving an expansion of enterprise class Hardware and Software stack for the
data center
• Building a complete ecosystem to provide customers with the flexibility to
build servers best suited to the Power architecture

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© 2014 IBM Corporation
 CAPI Enabled Solutions

CAPI driving new

“Game Changing”
solutions unique to
IBM and POWER

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© 2014 IBM Corporation
 Clients are rapidly expanding their data and analytics focus to
enhance business opportunities
Relational Databases
Instant insight from real-time
operational data
Simplified transactions
and reporting
Reduced tuning and indexing
Systems built with POWER8 deliver
2:1 Core Performance,
Memory Bandwidth &
Memory Capacity
DB2 BLU
Oracle in-memory
SAP HANA
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NoSQL Databases Map Reduce
Implementations
Analytics capability for multiple A scalable data architecture
data types, often used in mobile and
A parallel and distributed 
social workloads
programming model
Scalability and flexibility for
different data store models Open source community
innovation (Apache Hadoop)
Reduced complexity, space 4x Lower Storage
(>12x) and cost requirements
with CAPI attached Flash
Redis, Cloudant, High performance, data
Mongo DB, centric design with
Cassandra GPFS & Compression
 
© 2014 IBM Corporation
 CAPI – an open invitation to innovate on POWER

Coherent Attached Processor Proxy (CAPP) in

processor
• Unit on processor that extends coherency to an attached device

Coherency protocol tunneled over standard PCIe

• Eliminates the need for special I/Os and protocol logic

Enables attached device to be a peer to the processor

• Simplifies programming model between application
• Enables device to use same effective address as application
running in processor
• Eliminates the cumbersome I/O Device Driver requirements

Typical I/O Model Flow

Copy
Copy or
or Pin
Pin MMIO
MMIO Notify
Notify Poll
Poll // Int
Int Copy
Copy or
or Unpin
Unpin Ret.
Ret. From
From DD
DD
DD
DD Call
Call Acceleration
Acceleration
Source
Source Data
Data Accelerator
Accelerator Completion
Completion Result
Result Data
Data Completion
Completion

Flow with a Coherent Model

Shared
Shared Mem.
Mem. Shared
Shared Memory
Memory
Acceleration
Acceleration
Notify
Notify Accelerator
Accelerator 11 Completion
Completion

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© 2014 IBM Corporation
 Building collaboration and innovation at all levels

Implementation / HPC / Research

System / Software / Services

I/O / Storage / Acceleration

Boards / Systems

Chip / SOC

Complete member list at www.openpowerfoundation.org

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© 2014 IBM Corporation
 Introducing the S824L
to the Scale Out Power Systems Portfolio
Power S824L 20 core and 24 core
(8247-42L) offerings avail 10/31

 Runs pattern  Provides new acceleration  Delivers faster results and

extraction analytic capability for analytics, big lower energy costs by
workloads data, Java, and other technical accelerating processor
8x faster computing workloads intensive applications

HPA/Technical Compute – leverage GPU, no virtualization needed

Target Markets:
Big Data and Analytics Play – Financial Analytics

Specifications: 2 Socket, 4U, with up to 2 Nvidia GPU installed (no non-GPU version currently in plan)
Up to 1 TB of memory
Support only Ubuntu 14.10 running bare metal
No Virtualization (FW does not support PowerVM or PowerKVM)

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© 2014 IBM Corporation
 The Visual Computing Company
Bringing the innovation of OpenPOWER members

For two decades, NVIDIA has pioneered visual computing,

the art and science of computer graphics.

With Nvidia’s invention of the GPU — the engine of modern

visual computing — the field has expanded to encompass
video games, movie production, product design, medical
diagnosis and scientific research.

This is just the beginning ….

First step toward NVLink, target availability 2016

NVLink, co-developed by nvidia and IBM, provides 5x to 12x faster linkage between the
GPU and the processor

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© 2014 IBM Corporation
Building collaboration and innovation at all levels
Implementation / HPC / Research

System / Software / Services

I/O / Storage / Acceleration

Boards / Systems

Chip / SOC

Complete member list at www.openpowerfoundation.org

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© 2014 IBM Corporation
 Designed for Big Data: drive infrastructure optimization

IBM Data Engine for NoSQL

 Reduce server footprint with in-
memory consolidation by 12x

 Cost Efficient - 3x lower cost per

user

• IBM Power S822L

• CAPI-Attached FPGA Accelerator
• IBM FlashSystem 840
• Ubuntu Linux
• Redis Software

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© 2014 IBM Corporation
 What it Means to the Delivery of NoSQLs

Today’s NoSQL in memory (x86) Differentiated NoSQL 24:1

(POWER8 + CAPI Flash) Reduction in
WWW infrastructure
WWW
10Gb Uplink
2.4x
10Gb Uplink
Load Balancer
Price
POWER8 Server
reduction
500GB Cache
500GB
NodeCache
4U 12x
500GB
NodeCache Flash Array w/ up
500GB
NodeCache to 40TB Less Energy
512GB
NodeCache
Node

New memory tier for POWER8 server 12x

- Up to 40 TB for NoSQL based applications Less rack
Infrastructure Requirements Backup Nodes - Cluster solution in a box space
- Large Distributed (Scale out) Infrastructure Attributes
- Large Memory per node 40TB of
- 192 threads in 2U Server drawer
- Networking Bandwidth Needs - 40 TB of memory based Flash per 2U Drawer
extended
- Load Balancing - Shared Memory & Cache for dynamic tuning
memory
- Elimination of I/O and Network Overhead
Power CAPI-attached Flash model for NoSQL regains infrastructure
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control and reigns in the cost to deliver services.  
© 2014 IBM Corporation
18

Announce: 10/6
CAPI GA: 11/21

Redis: LA 11/21
Redis GA: 1Q15

IBM Data Engine for NoSQL – Offering Overview

Components Ordering
•Scale-Out Server(s) – 2S or 1S •1-Button eConfig
– Includes CAPI card(s) – Available early December
– Ubuntu 14.10, OPAL only – Power Solutions Folder
•FlashSystem 840 – Default Configuration that can be altered
– Up to 40 TB Flash •Golden CFR file
– 1-3 Servers attached – Available 10/13
•19” Rack (42U) – Same configuration as 1-Button
– Can be removed if not needed
– Posted for easy access (page 11)
•3 Party Software (Redis)
rd

– Acquired/Installed by customer

Fulfillment Customer Set-Up

•Build in Guadalajara
•CSC Guadalajara Loads SW
– Routing codes identify CSC / NoSQL Soln
•FlashSystem shipped separately
– Rack integration target 1Q15
•Integrate FlashSystem into rack
– Brief instructions for FlashSystem integration
•Install Redis NoSQL software
– Acquire and install at customer site
– Beta version available late 4Q
– GA version available 1Q15
•Documentation (posted for access)
– CAPI Flash NoSQL White Paper (10/6)
– Ordering Instruction Document (10/31)
– FlashSystem Integration Instructions (11/1)

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© 2014 IBM Corporation
 Building collaboration and innovation at all levels
Implementation / HPC / Research

System / Software / Services

I/O / Storage / Acceleration

Boards / Systems

Chip / SOC

Complete member list at www.openpowerfoundation.org

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© 2014 IBM Corporation
 Designed for Big Data: drive infrastructure optimization

IBM Data Engine for Analytics

 Simplify operations - easy deploy and

manage with 3x less storage infrastructure

 Adapt and scale to your changing analytics

needs

•POWER8 Scale-out servers

•Red Hat Linux
•BigInsights (Hadoop) & Streams
•Platform Computing
•Elastic Storage Server

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© 2014 IBM Corporation
 IBM Data Engine for Analytics
A Customized Infrastructure Solution with Integrated Software

Rapid Deployment Flexibility Efficiency

Actionable Insights: preloaded Big Insights

Big Data & Analytics Software
plus other analytic applications

Grid infrastructure Services

Infrastructure Services
(Platform computing)

POWER8 Systems: 2X Performance

POWER8 GZIP
Servers Compression Optional Compression and Encryption

Scalable Networking High Performance, Scalable Networking

Scale Out Cluster File System IBM Elastic Storage Server

Elastic Storage Elastic Storage
1 copy of data versus 3
Server Server Scalable file system

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© 2014 IBM Corporation
 4Q ANNOUNCE: CAPI “Developer Kit” for early adopters
An invitation to innovate
Introducing the CAPI Developer Kit

CAPI card and Support documentation will be made available for early adopters
who wish to innovate custom logic / accelerator logic on an FPGA attached via CAPI

This will be an offering from OpenPOWER member Nallatech

FPGA
IBM Supplied POWER
Service Layer

Can be plugged into an Open space for

Existing Capi enabled
AFU Customization and
Tuleta system innovation

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© 2014 IBM Corporation
 Scale-out Systems built with POWER8

• Portfolio is complemented by a full commitment to support an open stack of software

- Ubuntu, SUSE, RedHat, PowerKVM, and Open Stack
• New Capabilities (4Q2014)
- 2 TB memory option in S824
- Linux SUSE SLES12 (LE) enabling easier application portability
- S824L w/ NVidia GPU acceleration
- Mixed Endian VM support of a single PowerKVM host
- NEBS option for Telco

S812L S822L S822 S814 S824L S824

• 1-socket, 2U • 2-socket, 2U • 2-socket, 2U • 1-socket, 4U • 2-socket, 4U • 2-socket, 4U
• Linux only • Up to 24 cores • Up to 20 cores • Up to 8 cores • Up to 24 cores • Up to 24 cores
• 1 TB memory • 1 TB memory • 512 GB memory • Linux • 11 PCIe Gen 3
• 9 PCI Gen3 slot • 9 PCIe Gen 3 • 7 PCIe Gen 3 • NVidia GPU • AIX, IBM i, Linux
• Linux only • AIX & Linux • AIX, IBM i, Linux • Annc/GA in • PowerVM
• PowerVM & • PowerVM • PowerVM • 1 TB memory
•
4Q14
PowerKVM • NEBs option 4 core/P05 for • 2 TB memory
• NEBs option IBM i option

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© 2014 IBM Corporation
 Distro/Hypervisor Coverage Matrix
Distro Versions PowerKVM* PowerVM Single LPAR Non-Virt

RHEL 6.5 + service

Available Nov 2013 Yes Yes Yes No

SLES 11 SP3 + service

Available July 2013 Yes Yes Yes No

RHEL 7.0
Available June 2014 Yes Yes Yes No

Ubuntu 14.04
April 2014 Yes No No No

Ubuntu 14.04.01
July 2014 Yes No No No

SLES 12 Yes
Expected October 2014 Future Future No

Ubuntu 14.10 Yes Yes – restricted

Expected October 2014 Future Future
S824L

Ubuntu 14.04.02
Expected February 2015 Future Future Future Future

RHEL 7.1 BE
Expected 1Q2015 Future Future Future No

RHEL 7.1 LE
Expected 1Q2015 Future Future Future Future

Ubuntu 15.04
Expected April 2015 Future Future Future Future

*PowerKVM supported on S822L and S812L models

Red Hat, SUSE, Canonical
dates and targets are Bill Buros – June 4th 2014
24 vendor confidential Dawn Stokes – updated August 2014  
© 2014 IBM Corporation
 Fostering open innovation for cloud based applications with
Linux and Power Systems

Moving Linux apps to Power has never been easier

Well-written Java applications 95%

written in scripting or interpretive Require no source code change
languages will run as is1
Most x86/Linux applications
written in C/C++ will require no
source code change, only a
recompile2

1. Interpretive languages include PHP, Python, Perl, Ruby, Java, etc. Assumes 8 hours of dedicated time and prior experience with the application code and its dependencies (e.g.
language, libraries, web application, database) and that dependencies already ported and installed. Assumes no platform or device specific dependencies.
2. Includes C/C++ and other compiled languages. Assumes 16 hours of dedicated time and prior experience with the application code and its dependencies (e.g. language, libraries, web
application, database) and that dependencies already ported and installed. Assumes no platform or device specific dependencies.
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© 2014 IBM Corporation
 Open Source Ecosystem

Cloud Other
Dev. Databases Big Data HA, Technical
Management
& Analytics Security Computing
Env/Tools Stack
etc.

Available: Available: Available: Available: Available: Available:

Backbone Cassandra Apache Web BTRFS LaB7 (Nov 2014):
Eigen lib CouchDB (document) Port In Progress: Server Cluster Glue ALLPATH-LG, ATLAS,
erlang MariaDB Hadoop stack (4Q – Ceph HAProxy Bedtools, bfast, BLAST,
GCC Memcached (KVS) Hadoop core, Hive, Chef server Heartbeat Boost, Bowtie, Bowtie2,
GDB Mongodb (document) Hbase, Zookeeper, Juju gui Ldirectord Cufflinks - 2.1.1, Eigen,
PHP MySQL Pig, Sqoop, Oozie, Landscape client OpenSSL HMMER, HTSeq, LAPACK,
Python Neo4J (graph) Flume, Solr, Puppet Pacemaker Mothur, nose, numpy,
Ruby PostgresSQL Ambari, etc.) OpenStack Tophat PICARD, PLINK, Python,
Ruby on Rails (rbenv) RabbitMQ Thrift SamTools, SeqAn,
Socket.io (npmjs) Redis (KVS) Optimizing: Port In Progress: setuptools, FASTA / Smith-
Vagrant Virtuoso (graph) Hadoop (1Q15) Port In Progress: Waterman, SOAP3,
Optimizing: SOAPAligner,
Port In Progress: Port In Progress: Evaluating: Optimizing: SOAPDenovo, TopHat,
Docker (tbd) Clusterpoint Evaluating: Trinity, Velvet/Oases, Zato,
Pubsub.io (3Q) Optimizing: ElasticSearch Evaluating: CentOS (RHEL Zlib, NAMD
Mongodb (4Q) Spark BigFix depend)
Optimizing: MariaDB (4Q) Mesos Cluster-Network Port in Progress:
PostgresSQL (1.86x) Tosca Heat CoreOS (distro) BWA, Galaxy, GATK, RNA-
Evaluating: Redis (4Q - Surelock) Cuff Links star
Available: Open source application is ported
GoLang DRBD
and available in Ubuntu14.04 packaging (black)
OpenJDK - optimize Evaluating: MondoRescue Optimizing:
or in community (purple) or Lab7 (green).
PHP - optimize Accumulo (column) Open Identity SOAP3, NAMD, Gromacs
Does not mean it is optimized. Does not mean
Python - optimize InfiniSQL Stack
that a commercial ISV version is available.
Ruby - optimize MarkLogic (document) (forgerock.com) Evaluating:
Logstash Riak (KVS) ABySSR, Amber14,
Evaluating: Needs to be vetted in new
Rsyslog OrientDB Bioconductor, Balsa,
business development prioritization process.
rubygems ecosystem Voldemort (KVS) Quantum Espresso,
Some of these are available codes that need
python pips ecosystem Chroma, CP2K, HOOMD,
optimization to be competitive with x86.
maven java ecosystem Milc, R, Terachem
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© 2014 IBM Corporation
 Scale Out Power Systems Portfolio

Power Systems Power Systems Power Systems Power Systems Power Systems
S812L S822L S822 S814 S824
7.1, TL3 SP3 7.1, TL3 SP3 7.1, TL3 SP3
6.1 TL9 SP3 6.1 TL9 SP3 6.1 TL9 SP3

7.2 and 7.1 TR8 7.2 and 7.1 TR8

Hold for 4U Linux offering

April Launch

RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE
SLES 11 SLES 11 SLES 11 SLES 11 SLES 11
SP3 BE SP3 BE SP3 BE SP3 BE SP3 BE
LE LE
14.04 14.04

PowerVM BE PowerVM BE PowerVM BE PowerVM BE PowerVM BE

BE/LE BE/LE

16 GB, 32 GB, 64 GB DIMM Options

20 and 24 core offerings
October Launch

avail 10/31 128GB

LE LE DIMM
14.10 14.10
14.10LE Option
SLES 12 LE SLES 12 LE In 1 TB or 2
10/2014 10/2014 TB configs

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© 2014 IBM Corporation
 Scale Out Power Systems Portfolio

Power Systems Power Systems Power Systems Power Systems Power Systems Power Systems
S812L S822L S822 S814 S824L S824
7.1, TL3 SP3 7.1, TL3 SP3 7.1, TL3 SP3
6.1 TL9 SP3 6.1 TL9 SP3 6.1 TL9 SP3

7.2 and 7.1 TR8 7.2 and 7.1 TR8

April Launch

RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE RHEL7.0 & 6.5 BE
SLES 11 SLES 11 SLES 11 SLES 11 SLES 11
SP3 BE SP3 BE SP3 BE SP3 BE SP3 BE
LE LE
14.04 14.04

PowerVM BE PowerVM BE PowerVM BE PowerVM BE PowerVM BE

BE/LE BE/LE

16 GB, 32 GB, 64 GB DIMM Options

20 and 24 core offerings
October Launch

avail 10/31 128GB

LE LE DIMM
14.10 14.10
14.10LE Option
SLES 12 LE SLES 12 LE In 1 TB or 2
10/2014 10/2014 TB configs

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© 2014 IBM Corporation
 Insights from Data - Performance Proof Points

BigInsights running on Linux

2.5x
Performance Advantage
on Power compared to Cisco Big Data cluster
(Sandy Bridge)
Faster Access to Critical
Business Insights +
60%
Fewer cluster nodes
compared to x86 Hadoop clusters

IBM DB2 with BLU Acceleration up to 82x

running on AIX on Power Faster reporting & analytics
Speed of Thought
Analytics 10x
Storage space savings

Cognos BI & DB2 with BLU

Acceleration on AIX on Power 56%
Fast on Fast on Fast faster analytic reports / hour
vs. Ivy Bridge with same software stack

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© 2014 IBM Corporation
 Power Cloud Innovations - Quantifiable Proof
Points
Efficient & economical
virtualization
2.9x+
More workloads per server
Deliver more cloud
services with less

Better Java performance per

core for scale out workloads 2x more performance/core
vs. Ivy Bridge

Lower TCA for scale out

cloud infrastructure 1.8x per core
performance vs. Oracle T5-2

Integrated security at all levels

119

0
120

– server, virtualization and OS

security vulnerabilities

119
100

Common vulnerability
Number of reported

80

61

incidences with PowerVM

Number of reported
60
security vulnerabilities

End-to-end security for 40

20
22

0 119 for VMware

data, web/mobile users
2 1 0

0
VMWare Xen KVM Sun LDoms Hyper-V PowerVM

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© 2014 IBM Corporation
 The OpenPOWER Foundation creates a pipeline of continued
innovation and extends POWER8 capabilities

• Opening the architecture and innovating across the full hardware & software stack
• Driving an expansion of enterprise-class hardware and software
• Building a complete sever ecosystem delivering maximum client flexibility

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© 2014 IBM Corporation
 Focus on ecosystem presence

• Double the number of Academic

• OpenPOWER technology creates
greater choice for customers ER W
Initiative universities by 2015 (over
W Un or 100 new schools in 2014)
• Open and collaborative development PO n
n pe e iv k w • Drive University Challenge in fall
model pe & O urc es er it
si h
O v semester 2014
• 60+ members & growing So iati tie
s
it
In

Growing POWER8
RIVALRY
Ecosystem

• Over 800 Linux ISVs; ecosystem communities, • Build and promote ‘Virtual
Co
100K+ developers De mm l Appliance’ Reference
(i.e. Ubuntu, Zend, Opscode, etc) ve e o na m
e configurations
lo rci e gi yst ion
• Partner with SWG to grow Linux pe al R os ns • Create new GTM constructs for
rs
capabilities for targeted workloads Ec x p a on-premise and cloud deployment
E

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© 2014 IBM Corporation
© 2014 International Business Machines Corporation
 Optimized to “Keep Data Moving”
Price / Performance

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© 2014 IBM Corporation
 Why open is critical now

Microprocessors alone can no longer maintain the promise of Moore’s Law

100
Moore’s Law:
Twice the Performance
Every Two Years
Price/Performance

10

Processors 2 socket systems

Semiconductor Technology

1
2004 2006 2008 2010 2012 2014 2016

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© 2014 IBM Corporation
 System level value has never been more important
IBM’s innovation across the System Stack
full system stack is critically Applications and services

differentiating in today’s IT Systems Management &

Cloud Deployment
landscape
Systems Acceleration &
HW/SW Optimization

100 Firmware, Operating System

and Hypervisor

Processors
Moore’s Law
Price/Performance

Semiconductor Technology

10 2 socket systems

Opportunity with
Full System Stack
Innovation

1
2004 2006 2008 2010 2012 2014 2016
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© 2014 IBM Corporation

The Value of Open
More innovators….
Across the Stack ….
Building on the
POWER Architecture
System Stack
Applications and services
Systems Management &
Community of Cloud Deployment
Innovators Systems Acceleration &
HW/SW Optimization

Firmware, Operating System

and Hypervisor
100
Processors

Semiconductor Technology
Moore’s Law
Price/Performance

10 2 socket systems

Opportunity with
Full System Stack
Innovation

1
2004 2006 2008 2010 2012 2014 2016
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© 2014 IBM Corporation
 The OpenPOWER Value to Power Systems
Goal: to create an open
OpenPOWER ecosystem, using the POWER
Architecture to share
expertise, investment, and
matters to your server-class intellectual
property to serve the evolving
clients needs of customers.

An A new Relevance in a changing

Ecosystem pull discussion with market
for POWER new buyers
Technology
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© 2014 IBM Corporation
 Clear Differentiation
POWER8 Core Core Performance vs P7
~1.6x Single Thread
~2x Max SMT
Wider Load/Store DFU
• 32B 64B L2 to L1 data bus
• 2x data cache to execution dataflow
ISU VSU
FXU
Enhanced Prefetch
• Instruction speculation awareness
• Data prefetch depth awareness
•Adaptive bandwidth & Topology awareness

LSU
Larger Caching Structures vs. POWER7 IFU
• 2x L1 data cache (64 KB)
• 2x outstanding data cache misses
• 4x translation Cache
Execution Improvement vs. POWER7 Analogy 1
•8 Cores 12 Cores
•Enhanced threading: SMT4 SMT8
• 8 dispatch / 10 issue / 16 execution pipes:
• 2 FXU, 2 LSU, 2 LU, 4 FPU, 2 VMX, 1 Crypto, 1 DFU, 1 CR, 1 BR
• Larger Issue queues (4 x 16-entry) Power: 50% More traffic, Twice as many lanes
• Larger global completion, Load/Store reorder X86: 50% More traffic, 10% lane increase
• Improved branch prediction / unaligned storage access
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© 2014 IBM Corporation
 POWER8 Processor Is Purpose Built Which Results in Premium
Performance over Intel

Sandy Bridge EP Ivy Bridge EP Haswell EP Ivy Bridge EX

POWER 7+ POWER8
E5-26xx E5-26xx v2 E5-26xx v3 E7-88xx v2

Clock rates 1.8–3.6GHz 1.7-3.7GHz 1.7-3.7GHz 1.9-3.4 GHz 3.1-4.4 GHz 3.0-4.15 GHz

SMT options 1,2* 1, 2* 1, 2* 1, 2* 1, 2, 4 1, 2, 4, 8

Cores per socket 8 12 18 15 8 12

Max Threads / sock 16 24 36 30 32 96

Max L1 Cache 32KB 32KB* 32KB* 32KB* 32KB 64KB

Max L2 Cache 256 KB 256 KB 256 KB 256 KB 256 KB 512 KB

Max L3 Cache 20 MB 30 MB 45 MB 37.5 MB 80 MB 96 MB

Max L4 Cache 0 0 0 0 0 128 MB

68-85**
Memory Bandwidth 31.4-51.2 GB/s 42.6-59.7 GB/s 51.2-68.3 GB/s 100 – 180 GB/sec 230 - 410 GB/sec
GB/s

* Intel calls this Hyper-Threading Technology (No HT and with HT)

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© 2014 IBM Corporation
 POWER8 moves forwards while x86 moves backwards
IBM POWER systems continue to deliver improved system performance and
more value per SW $ spent
• Infrastructure Software Price-performance has been REDUCED on Intel servers
– Assumes flat system pricing
 Software Licensing has increased by 1.5x
– 12 cores versus 8 cores OR 18 versus 12
 Performance has not increased proportionally to the chip core count resulting in higher software costs
– x86 publishes on 2-socket systems

x86 x86 System POWER7+ POWER8 System

x86
“Ivy Bridge” “Haswell” Performance Ratio Performance
“Sandy
Ratio
Bridge”

2-socket 2-socket 2-socket SNB to IVB to

3.02 performance
2-socket 2-socket
E5-2690 E5-2697v2 E5-2699v3 IVB HAS
gain came from new
POWER7+ POWER8

# Cores 16 24 24 1.50 1.50 version

16 of Java
24 and 1.50
ERP SAP 2-Tier 7960 10253 16500 1.29 1.61 increased
10000 memory 2.12
21212

SPECint_rate 693 1020 1400 1.47 1.37 884 (4x more)

1750 1.98

SPECfp_rate 510 734 942 1.44 1.28 602 1370 2.28

SPECjbb2013 N/A 63079 190674 - 3.02 NA NA

SPECjEnterprise2010 8310 11260 N/A 1.35 - 13161 22543 1.71

1
Based on generational comparisons of SW that utilizes per core pricing and 50% more cores in per system (Power: 8c POWER7 to 12c POWER8; x86:8c E5-2690 to 12c E5-2697 v2)
2
Performance is based on published x86 data and published/projected POWER7+ & POWER8. Workloads are ERP, Integer, Floating Point, Java

© 2014 International Business Machines Corporation

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© 2014 IBM Corporation
 POWER8 Technology Translating into Higher System Performance
POWER8 IO Bandwidth (max)

POWER8

POWER7+

POWER7

POWER6
POWER8 Memory Bandwidth / Socket
0 50 100 150 200
GB/Sec
POWER8

POWER7

POWER6

POWER5

0 50 100 150 200

GB/Sec
41  
© 2014 IBM Corporation
 New Power Systems Scale-out servers deliver superior
economics & security for the cloud

Price for performance advantages to scale out as your business

grows and confidently move more data applications to the cloud

2X 58% Built-in
performance vs x86 Lower costs of Encrypt / decrypt engine
for Java workloads acquisition

Speed & Agility Economic Advantages Security

to capture value from new that scale to meet business needs to protect critical systems and data
workloads

Utilization outperforming industry standards

65% Guaranteed
vs. industry
average
of 30–40%
Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3rd party analysis of system utilization. Pricing from www.hp.com.
This is an IBM sizing designed to replicate a typical IBM customer workload used in the marketplace. The results are calculated and not an actual customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any benchmark
standard. As such, customer applications, differences in the stack deployed, and other systems variations or conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a production environment.
Prices, where applicable, are based on published US list prices for both IBM and competitor. 42
42  
© 2014 IBM Corporation
 Guaranteed Utilization Rate

https://w3-connections.ibm.com/wikis/home?lang=en#!/wiki/W74f502c8fa43_4687_9d54_5eee97051b18/page/PowerLinux%20Resources/edit
https://w3-connections.ibm.com/wikis/home?lang=en#!/wiki/W74f502c8fa43_4687_9d54_5eee97051b18/page/PowerLinux%20Resources/edit
43  
© 2014 IBM Corporation
 POWER8 IS JUST THE BEGINNING

$3B STG R&D Announcement

• July 10, 2014 IBM announced a new $3 billion dollar R&D investment to
create the next generation of chip technologies that will fuel the systems
required for a new era of computing for cloud, Big Data and cognitive
systems.
• We're making a clear statement to our clients that IBM is firmly committed to
the high value part of the hardware business, demonstrating our Confidence
(one of our 3 C's of the sales agenda). These investments will extend IBM's
systems leadership in future Power Systems and System z generations.
• We're also underscoring what Ginni said in the in the 2013 IBM Annual
Report: "IBM will remain a leader in high-performance and high-end systems,
storage and cognitive computing, and we will continue to invest in R&D for
advanced semiconductor technology." 

STEPHEN
STEPHEN LEONARD
LEONARD 0bf575c0-4867-1032-89a1-89fbb6fdad64
0bf575c0-4867-1032-89a1-89fbb6fdad64 sleonard@us.ibm.com
sleonard@us.ibm.com ||

44  
© 2014 IBM Corporation
 IBM Power 822L pricing comparison ($US) – vs. Ivy Bridge
Dell PowerEdge HP ProLiant IBM Power
Comparable TCA R720 DL380 G8 822L

Linux on Intel
$28,366 $29,829 $29,264
Ivy Bridge +
VMware
Vs.
Linux on Power7+
with PowerVM

Server list price*

-3-year warranty, on-site
$12,605 $14,068 $14,895
Virtualization $10,064 $ 10,064 $9,880
- OTC + 3yr. 9x5 SWMA VMware vSphere Enterprise 5.1 VMware vSphere Enterprise 5.1 PowerVM for IBM PowerLinux

Linux OS list price $5,697 $5,697 $4,489

- RHEL, 2 sockets, unlimited Red Hat subscription and Red Hat Red Hat subscription and Red Red Hat subscription and IBM
guests, 9x5, 3 yr. sub./ supp. support Hat support support

Total list price:

(Total cost of acquisition)
$28,366 $29,829 $29,264

Server model Dell R720 HP Proliant DL380p G8 IBM Power 822L

Processor / cores Two 2.7 GHz , E5-2697, Ivy Bridge, 12-core processors Two 3.4 GHz POWER8, 10-core
Configuration 64 GB memory, 2 x 300GB 15k HDD, 10 Gb two port Same memory, HDD, NIC

45 * Based on US pricing for PowerLinux 7R2 announced matching configuration table below. Source: hp.com, dell.com, vmware.com© 2014 IBM Corporation
 
 POWER8 delivers lower cloud infrastructure costs
Thirty-four 2-socket Power S822L servers do the job of 100 2-socket x86
(HP DL380) servers running equal virtualized capacity

58%lower total HW TCA 66% Less Systems & Cores

vs.. Lower SW License Fees
Ivy Bridge w/ VMware Reduced Management Costs
Reduced Floor Space

Total HW TCA

Power S822L HP DL 380 G8

$4,000,000
 TCA/TCO is for 34 servers,  TCA/TCO is for 100 servers,
816 cores 2400 cores
 3x better virtualized  100 HP servers needed for ~
throughput vs.. an HP 2
$2,000,000 $2,951,257
equal virtualized throughput of
HW TCA
socket Ivy Bridge $1,307,776 34 Power S822L
 2S, 24 cores each  2S, 24 cores each
 POWER8, 3.0GHz $-  Ivy Bridge, 2.7GHz
 PowerVM S822L/24c HP DL380p  VMware vSphere Ent
IvB (2s)

Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3rd party analysis of system utilization. Pricing from www.hp.com.
This is an IBM sizing designed to replicate a typical IBM customer workload used in the marketplace. The results are calculated and not an actual customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any
benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a
production environment. Prices, where applicable, are based on published US list prices for both IBM and competitor.

© 2014 International Business Machines Corporation

46  
© 2014 IBM Corporation
 Linux on Power provides 121% HW TCA Advantage over Oracle x86
Running WAS on either platform
Production US Dollar Selectable

Power System Competitive System Overwritable

4 - Power S822L
Workload Java Results
SW Licensing WAS WAS
Fraction of Power Cores 90% 100%
Virtualization PowerVM VMWare

Vs. Clustering
Oracle RAC
None
None
None
None

10 - Oracle X4-2
DB SW Contract Discount 70% 70%Based on DB Licensing - overwritable

Architecture PwrLinux Intel/x86

System S822L/20c Oracle X4-2/IvB (2s)
They need 10 Systems to achieve the same
# Systems 4 10
performance as FOUR P8 Systems Frequency (MHz) 3400 2700
Sockets per System 2 2
Equates

#Cores/Proc 10 12
Equates to

Energy / System 1800 750

Price 32532 30267
Mem Option Mem per System
GB per System 320 384
to sizable
TCA
TCA savings

Power system includes discounted HW,

HW Discount 0% 25%SW (OS/PVM), Maint.
sizable HW

Sustained Utilization 69% 41%

savings

Number of Systems 4 10
200%
HW and

System Cores 80 240

Database License Cores 72 240
Memory 1280 3840
and SW

Performance 7549 7388

HW TCA $ 130128 $ 287003 121%advantage
SW

SW TCA $ 347760 $ 1159200 233%advantage

TOTAL TCA $ 477888 $ 1446203 203%advantage
     
SW TCO $ 486864 $ 1622880 233%advantage
TOTAL 3-yr TCO $ 652992 $ 1947383 198%advantage
3-Year Savings $ 1294391

Download Power Systems QUICK

COST Compare Tool  BP IBM
47  
© 2014 IBM Corporation
 Ready For the Cloud
Scale-Out

48  
© 2014 IBM Corporation
 Intel: Reduce HW infrastructure in a virtualized environment but increase per-core SW costs…
POWER8: Reduce HW infrastructure EVEN MORE and REDUCE per-core SW costs up to 54%
Power S822L Configuration
 23 2-socket POWER8 servers
 POWER8 processor
POWER8  24 cores per server, 8
threads per core
Platform  3.0 GHz
 552 total cores
(2014)
Current Configuration
 100 2-socket x86
servers
Per-core SW Costs DECREASE up to
 Xeon X5690 processor 54%!!!
 12 cores per server, 2
threads per core Current x86 1.5X POWER8 DELIVERS EQUAL CAPACITY with
 3.46 GHz
Platform increased 1/3 of the Servers (LOWER MANAGEMENT COSTS)
 1200 total cores
(circa 2011) throughput 1/3 of the Cores (LOWER
LOWER SW COSTS)
 VMware 1/3 of the Space (LOWER INFRASTRUCTURE COSTS)
ALL for <50% of the x86 HW TCA

New x86
Ivy Bridge Configuration
Platform  69 2-socket x86 servers
 Xeon E5-2697 v2 processor
(2014)
 24 cores per server, 2
threads per core
 2.8 GHz
 1656 total cores
 VMware Per-core
SW Costs
Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3rd party analysis of system utilization.
INCREASE 34%!!!
© 2014 International Business Machines Corporation
49  
© 2014 IBM Corporation
 Intel: Reduce HW infrastructure in a non-virtualized environment but increase per-core SW costs…
POWER8: Reduce HW infrastructure EVEN MORE and REDUCE per-core SW costs up to 74%
Power S822L Configuration
 13 2-socket POWER8 servers
 POWER8 processor
POWER8  24 cores per server, 8 threads per
core
Platform  3.0 GHz
 312 total cores
(2014)
Current Configuration
 100 2-socket x86
servers
 Xeon X5690 processor Per-core SW Costs DECREASE up to
 12 cores per server, 2
1.5X 74%!!!
threads per core Current x86 POWER8 DELIVERS EQUAL CAPACITY with
 3.46 GHz
Platform increased 1/5 of the Servers (LOWER MANAGEMENT COSTS)
 1200 total cores
(circa 2011) throughput 1/5 of the Cores (LOWER
LOWER SW COSTS)
 No VMware
1/5 of the Space (LOWER INFRASTRUCTURE COSTS)
ALL for <33% of the x86 HW TCA

New x86
Ivy Bridge Configuration
Platform  69 2-socket x86 servers
 Xeon E5-2697 v2 processor
(2014)
 24 cores per server, 2
threads per core
 2.8 GHz
 1656 total cores
 No VMware Per-core
SW Costs
Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3rd party analysis of system utilization.
INCREASE 34%!!!
© 2014 International Business Machines Corporation
50  
© 2014 IBM Corporation
 POWER8 Scale Out Sales Strategy -
Fact: Memory
POWER8 custom memory is more expensive than standard x86 memory
Fact: Our custom memory is what give POWER8 servers 4x better memory performance
* Memory and I/O advantages translate into 2 – 10x better server performance
• Position as Scale Out Servers
– Box to box comparison with minimal memory comparable to x86
– Box to box comparison at 128, 256, 1,024GB translates to Power being
more expensive than x86.
Fact: With higher performance for Power, fewer servers and licenses are
needed. Meaning lower TCA and TCO
Translation: In actual workloads, Power is less expensive when more than
1 server is required.

Power price is less with Server consolidation due to higher performance

Don’t get caught up in Box to Box comparisons with x86.
Run a Proof of Concept (PoC) to prove the value of Power

51  
© 2014 IBM Corporation
 POWER8 Scale Out Sales Strategy - Storage
Fact: POWER8 2U servers have max of 12 2.5” 2TB drives/Server = 24TB
Fact: x86 2U servers can have 16 or more 2.5” 2TB drives/Server = 32TB

• Position as Scale Out Servers

– Box to box comparison of storage favors x86
Fact: With Power, if more storage is needed, a storage drawer can be added.
Fact: With x86 servers, if more storage is needed, a new server is required
which means more cores (more license cost)
Translation: In actual Big Data environments, Terabytes up to Petabytes of
data are in use.

Adding storage drawers is more cost effective than adding additional servers to
add storage.

Don’t get caught up in Box to Box comparisons with x86.

Run a Proof of Concept (PoC) to prove the value of Power

52  
© 2014 IBM Corporation
 Client References

53  
© 2014 IBM Corporation
 Power Systems Client References
https://w3-connections.ibm.com/wikis/home?lang=en-us#!/wiki/We0dadfccc962_4c8a_bd84_6381b9fafdff/page/Power
%20Systems%20Client%20References

54  
© 2014 IBM Corporation
 Linux References

• Australian Open • nViso

• BinHexS S.r.l • Pneuhage Group
• Bon Ton • Quintiles
• Brewing company in Poland • Retraites Populaires
• Chinese Maritime Port • Rice University
• Cofares • Security Association of China (SAC)
• Dutch Cloud • TU Berlin
• Findability Sciences • TU Dresden
• GHY International • University of Hamburg
• IT-Informatik • Yunnan Health Bureau
• Italian Transportation Company
• KDZ
• Kwik-Fit Europe B.V.
• Leading Department store in Finland
• Metropolitan Community College
• Mobile Communications Company

55  
© 2014 IBM Corporation
 Power Cloud Innovations - Customer Proof Points
Participating in P8 ESP
with focus on PowerKVM
New reference as of
October 2013
Ties in rich data services delivery,
mobile, engagement – and using
multiple SWG products
56
56
German managed
services provider delivers
affordable, high-quality of
service SAP environment
for small, midsize clients
China Telecom provides
highly efficient and flexible
infrastructure for deploying
new apps in days vs. weeks
Cloud infrastructure uses
analytics, mobile and social
technologies to engage
and retain growing global
fans
 Slashed IT operational costs by reducing lease
costs by 50% and energy costs by 26%
 Deploy new SAP environments 80% faster
 Differentiate against larger competitors with
high quality of service at more affordable prices
Managed Service Provider
 92% faster to deploy new applications
 Significant reduction in operational costs - Two
PowerLinux 7R2s replace over ten x86 servers
 Fast and simplified system backup & recovery
now provides reliability unavailable with x86
Enterprise Private Cloud
 Provides detailed real-time analysis of match
play & in game trends, engaging mobile clients
 155TB of data served up via 433M page views
 55% of views from mobile (20% of total users)
 Analyze 6.6M tweets, reveal sentiment
insights
 Provision new services in less than 4 minutes
Cloud Service Provider
© 2014 IBM Corporation
 Insights from Data - Customer Proof Points

 Analyzing data more than eight times faster

One of the largest
telecommunications
 Streamlined administration tasks and reduced
providers in the world associated costs
leverages big data to
improve its ability to  Using customer insights to optimize services
gain insight about and increase revenue
New reference as of customer behavior and
December 2013 preferences Big Data on Linux on Power

 Established cloud computing environment for

big data curriculum
Largest technical college
in the Southeast deploys  Using big data to help business leaders make
Cloud based big data & data-driven decisions for new markets and
analytics solution on IBM
business opportunities
PowerLinux
Big Data on Linux on Power

• Deploys sales and manufacturing analytics

A world leading
engine boosting ERP application performance
international eyewear by 100 percent
company gives the • Cuts warehousing costs
business fast access to • Recaptures previously lost sales
information to support
profitable, efficient
New reference as of operations around the Analytics running on AIX
October 2013 clock
57  
© 2014 IBM Corporation
 Analyst Reviews

58  
© 2014 IBM Corporation
 Power Growth Segment Assets

http://bit.ly/powerassets

Executive Summary
The world of IT is changing. We are in the early stages of what IDC describes as the 3rd Platform of
computing, in which Big Data, cloud computing, mobile, and social technologies are fundamentally
transforming the computing and business landscape. This 3rd Platform is enabling enterprises to find
new ways of using their datacenters to drive business value and as a source of competitive
differentiation. Organizations that do not incorporate the use of Big Data, cloud, and other 3rd Platform
technologies risk being left behind.
59  
© 2014 IBM Corporation
 Launch Whitepapers

http://www.ibm.com/common/ssi/cgi-bin/ssialias?
http://www.ibm.com/common/ssi/cgi-bin/ssialias?
subtype=WH&infotype=SA&appname=STGE_PO_PO_USEN&htmlfid
subtype=WH&infotype=SA&appname=STGE_PO_PO_USEN&htmlfid
=POL03214USEN&attachment=POL03214USEN.PDF
=POL03214USEN&attachment=POL03214USEN.PDF

http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?
http://w3.ibm.com/sales/ssi/cgi-bin/ssialias?
subtype=WH&infotype=SA&appname=STGI_PO_PO_USEN&htmlfid=POL03213
subtype=WH&infotype=SA&appname=STGI_PO_PO_USEN&htmlfid=POL03213
USEN&attachment=POL03213USEN.PDF
USEN&attachment=POL03213USEN.PDF

60  
© 2014 IBM Corporation
 Power Growth Segment Assets

http://bit.ly/powerassets

61  
© 2014 IBM Corporation
 Power Growth Segment Assets

62  
© 2014 IBM Corporation
 Questions ?
Steven3@us.ibm.com

Hindi

Traditional Chinese Thai

Russian
Gracia Spanish

Thank You s
English Obrigado
Brazilian
Arabic Portuguese

Danke
German
Grazie
Italian
Simplified Chinese Merci
French

Tamil Japanese
Korean

63   63
© 2014 IBM Corporation
 Backup

© 2013 IBM Corporation #powersystems

 Clear Differentiation
POWER8 Core Core Performance vs P7
~1.6x Single Thread
~2x Max SMT
Wider Load/Store DFU
• 32B 64B L2 to L1 data bus
• 2x data cache to execution dataflow
ISU VSU
FXU
Enhanced Prefetch
• Instruction speculation awareness
• Data prefetch depth awareness
•Adaptive bandwidth & Topology awareness

LSU
Larger Caching Structures vs. POWER7 IFU
• 2x L1 data cache (64 KB)
• 2x outstanding data cache misses
• 4x translation Cache
Execution Improvement vs. POWER7 Analogy 1
•8 Cores 12 Cores
•Enhanced threading: SMT4 SMT8
• 8 dispatch / 10 issue / 16 execution pipes:
• 2 FXU, 2 LSU, 2 LU, 4 FPU, 2 VMX, 1 Crypto, 1 DFU, 1 CR, 1 BR
• Larger Issue queues (4 x 16-entry) Power: 50% More traffic, Twice as many lanes
• Larger global completion, Load/Store reorder X86: 50% More traffic, 10% lane increase
• Improved branch prediction / unaligned storage access
65  
© 2014 IBM Corporation
 POWER8 Processor Is Purpose Built Which Results in Premium
Performance over Intel

Sandy Bridge
Ivy Bridge EP Haswell EP Ivy Bridge EX
EP POWER 7+ POWER8
E5-26xx v2 E5-26xx v3 E7-88xx v2
E5-26xx

Clock rates 1.8–3.6GHz 1.7-3.7GHz 1.7-3.7GHz 1.9-3.4 GHz 3.1-4.4 GHz 3.0-4.15 GHz

SMT options 1,2* 1, 2* 1, 2* 1, 2* 1, 2, 4 1, 2, 4, 8

Cores per socket 8 12 18 15 8 12

Max Threads / sock 16 24 36 30 32 96

Max L1 Cache 32KB 32KB* 32KB* 32KB* 32KB 64KB

Max L2 Cache 256 KB 256 KB 256 KB 256 KB 256 KB 512 KB

Max L3 Cache 20 MB 30 MB 45 MB 37.5 MB 80 MB 96 MB

Max L4 Cache 0 0 0 0 0 128 MB

68-85** 100 – 180

Memory Bandwidth 31.4-51.2 GB/s 42.6-59.7 GB/s 51.2-68.3 GB/s 230 - 410 GB/sec
GB/s GB/sec

* Intel calls this Hyper-Threading Technology (No HT and with HT)

66
66  
© 2014 IBM Corporation
 POWER8 moves forwards while x86 moves backwards
IBM POWER systems continue to deliver improved system performance and
more value per SW $ spent
• Infrastructure Software Price-performance has been REDUCED on Intel servers
– Assumes flat system pricing
 Software Licensing has increased by 1.5x
– 12 cores versus 8 cores OR 18 versus 12
 Performance has not increased proportionally to the chip core count resulting in higher software costs
– x86 publishes on 2-socket systems

x86 x86 x86 System POWER7+ POWER8 System

“Sandy “Ivy “Haswell” Performance Performance
Bridge” Bridge” Ratio Ratio
2-socket 2-socket 2-socket SNB to IVB to
3.02 performance
2-socket 2-socket
E5-2690 E5-2697v2 E5-2699v3 IVB HAS gain came from
POWER7+ POWER8 new
# Cores 16 24 24 1.50 1.50 version
16 of 24
Java and 1.50
ERP SAP 2-Tier 7960 10253 16500 1.29 1.61 increased
10000 memory 2.12
21212
SPECint_rate 693 1020 1400 1.47 1.37 884 (4x more)
1750 1.98
SPECfp_rate 510 734 942 1.44 1.28 602 1370 2.28
SPECjbb2013 N/A 63079 190674 - 3.02 NA NA
SPECjEnterprise201 8310 11260 N/A 1.35 - 13161 22543 1.71
0 1
Based on generational comparisons of SW that utilizes per core pricing and 50% more cores in per system (Power: 8c POWER7 to 12c POWER8; x86:8c E5-2690 to 12c E5-2697 v2)
2
Performance is based on published x86 data and published/projected POWER7+ & POWER8. Workloads are ERP, Integer, Floating Point, Java

© 2014 International Business Machines Corporation

67  
© 2014 IBM Corporation
 CAMSS
Cloud / (CSP, MSP)
Analytics (Big Data)
Mobile (Hand Held Everything)
Social ( Social Sentiment: Facebook, WeChat,Twitter, etc )

Security (RAS, no vulnerabilities)

68 All being ported on Linux  
© 2014 IBM Corporation
 Applications for Big Data Analytics

Smarter Healthcare Multi-channel Finance Log Analysis

sales

Research, Efficiency Customer Sentiment Predictive Trends Predictive Trends

Homeland Security Traffic Control Telecom Search Quality

Street Cams Street Cams Customer Sat Data Mining (Social)

Facial Recog Facial Recog
Manufacturing Trading Analytics Fraud and Risk Retail: Churn, NBO

Facial Recog Predictive Trends Facial Recog Customer Sentiment

IBM and Business Partner Use ONLY Usage patterns
69  
© 2014 IBM Corporation
 Power Solutions Overview for October Launch
New

BLU Acceleration – Power Systems Edition IBM Data Engine for Analytics – Power Systems
New pre-installed, optimized Power Enterprise Edition
System with
with DB2
DB2 with
with BLU Acceleration
Acceleration and
and Adjustable storage and compute resources that are easy to
InfoSphere DataStage option deploy
deploy for
for data
data intense
intense workloads
workloads like
like Hadoop
Hadoop and
and align
align to
to
Update
specific LOB requirements for faster time to value.

Solution for Analytics – IBM Data Engine for NoSQL – Power Systems
Big Data and Power Systems Edition Edition
New pre-installed, optimized Power Enterprise CAPI attached Flash for in-memory NoSQL data stores
Analytics System with
with Cognos
Cognos Business
Business Intelligence
Intelligence and/or
and/or provides higher workload density to x86 RAM only
SPSS predictive analytics and DB2 BLU option systems to reduce server infrastructure by 24:1
Update New

Mobile Scale-Out Sales Offering with WorkLight + WAS Update

New
New Power
Power Enterprise
Enterprise System
System options
options and
and enhanced
enhanced with
with latest
latest WorkLight
WorkLight and
and WAS
WAS releases
releases

Mobile
Update
Update
Private Cloud: Solution Edition for Cloud Public Cloud: Power Systems Solution for
New Power Enterprise System options && enhanced
enhanced IBM
IBM
Service Providers with new Power Enterprise
Cloud Manager, System options
options and
and enhanced
enhanced IBM
IBM Cloud
Cloud Manager,
Manager,
Manager, PowerKVM,
PowerKVM, PowerVC
PowerVC with
with 11 button
button configs
configs
PowerKVM, PowerVC and SUSE LE Linux
Linux

Public Cloud: Solution Edition for Scale

Out Cloud with Hybrid Cloud: IBM Cloud Manager with
with OpenStack
OpenStack
Cloud and MSPs with enhanced
enhanced PowerKVM,
PowerKVM,
PowerVC, IBM Cloud Manager and SUSE LE Update ’single
’single pane
pane ofof glass’
glass’ advanced
advanced VMVM workload
workload placement
placement
Linux (in addition
addition to
to Ubuntu
Ubuntu LE)
LE) and
and best practices for creating secure connection
best practices for creating secure connection for
for on
on
premise
premise to off premise clouds built on Open APIs w/ IBM
to off premise clouds built on Open APIs w/ IBM
enhancements
enhancements & support
support for
for new
new PowerVC
PowerVC functions
functions
Update

All
All statements
statements regarding
regarding IBM
IBM future
future direction
direction and
and intent
intent are
are subject
subject to
to change
change or
or withdrawal
withdrawal without
without notice,
notice, and
and represent
represent goals
goals and
and objectives
objectives only.
only.
70  
© 2014 IBM Corporation
 Chief Information Officer (CIO) Persona

The CIO Role Has Transformed

– Role has evolved from
Technical Strategic leader responsible for
infrastructure delivering business value
expert

– Main priorities:
Increase value of technology to the company
More collaborative relationships across BU’s
Maintain high service levels
– Reduce time on maintaining existing IT
– Increase time on future needs
– Places tremendous value in vendors that help execute on stratigic changes

71  
© 2014 IBM Corporation
 Chief Information Officer (CIO) Persona
Challenges / Pain Points
• Finding strategic value to
the business versus being
an ops person in charge of
the IT cost center
•Simplifying IT operations to
deliver on the corporate
roadmap despit shrinking
budgets
•Keeping up with new
workloads and applications
72
Hurdles in Buying Journey
Learn
•Understand vendor offerings
•Understand competitors
•Read analysts reviews Power Systems Focus on:
Solve • Competitive
•Align IT problems with corporate • Analysts Reviews
roadmap
• Balance innovation with risk
•Find solutions that balance innovation
with risk. • Client references / use cases
•Understand how vendor implemented • Cost / Benefit
solutions at a similar company
• Service & support
Compare
•Solution risks
•Solution cost/benefit
•Vendor trus
Purchase
•Compelling business case and ROI
•Comfortable with vendor support
 
© 2014 IBM Corporation
 CIO Persona

Competitive, Analysts Reviews, Balance innovation with risk

Client references that include use cases, Cost / Benefit, IBM support
POWER8 moves forwards while x86 moves backwards New Power Systems Scale-out servers deliver superior
IBM POWER systems continue to deliver improved system performance and more value per SW $ spent
economics & security for the cloud

 Infrastructure Software Price-performance has been REDUCED on Intel servers by up to 14%

– Assumes flat system pricing Price for performance advantages to scale out as your business
 Software Licensing has increased by 1.5x grows and confidently move more data applications to the cloud
– 12 cores versus 8 cores

 Performance has increased only 1.29-1.40x (IBM increased by 1.71-2.31x)

– x86 publishes on 2-socket Sandy Bridge and 2-socket Ivy Bridge 2X 58% Built-in
performance vs x86 Lower costs of acquisition Encrypt / decrypt engine
x86 x86 System POWER7+ POWER8 System for Java workloads
“Sandy “Ivy Bridge” Performance Performance
Bridge” Ratio Ratio Speed & Agility Economic Advantages Security
2-socket 2-socket 2-socket 2-socket
to capture value from new that scale to meet business needs to protect critical systems and data
E5-2690 E5-2697 POWER7+ POWER8 workloads

# Cores 16 24 1.50 16 24 1.50

ERP SAP 2-Tier 7960 10240 1.29 10000 21212 2.12

SPECint_rate 693 967 1.40 884 1701 1.92

Utilization outperforming industry standards

65%
SPECfp_rate 510 701 1.37 602 1301 2.16
vs. industry
SPECjEnterprise2010 8310 11260 1.35 13161 22543 1.71
Guaranteed average
1
Based on generational comparisons of SW that utilizes per core pricing and 50% more cores in per system (Power: 8c
POWER7 to 12c POWER8; x86:8c E5-2690 to 12c E5-2697 v2)
of 30–40%
2
Performance is based on published x86 data and published/projected POWER7+ & POWER8. Workloads are ERP,
Integer, Floating Point, Java Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3rd party analysis of system utilization. Pricing from www.hp.com.
This is an IBM sizing designed to replicate a typical IBM customer workload used in the marketplace. The results are calculated and not an actual customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any
benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a
production environment. Prices, where applicable, are based on published US list prices for both IBM and competitor. 1
© 2014 International Business Machines Corporation 1

Linux on Power Systems is enabling new capabilities for clients POWER8 Superior Innovation Clear Differentiation

New client services via

web/mobile devices
* IBM Innovation Designed for Workloads Next Generation
Next Gen. Java ** of Today & Tomorrow ! Java
Application Server
*** Taking already strong Java performance
to the next level
Micro, HW, & SW engineer designs
• SMT 8 is 4x the Threads of Competitors
New insight from IBM InfoSphere • New Transactional Memory Innovation
data EXPLOSION BigInsights

WATSON Larger memory & cache • JVM HW Helpers for Code Optimization
Big Data • FPGA Java gzip compression
Cluster More threads, more cores
acceleration
Powered by Wider I/O bandwidth

Designed for Big

New services via Enhanced Cloud
cloud delivery models Data and Analytics
Efficiency
Industry & Cross • New Transactional Memory
Industry ISVs • PowerKVM Micro-Threading Innovation • On-Chip PCI-3 Controller
• Energy Management on the Chip • Greater Bandwidth
• Larger cache, number of cores, threads • Reduced Latency
* More performance same # of servers • Leadership GB per Sec Memory and I/O
** Consolidation with IFLs
*** Same or better performance with fewer servers Data Rates

73  
© 2014 IBM Corporation
IT/Enterprise Architecture / Strategy Persona

Focus on:
• Cloud, BD&A, Mobile
on systems of record
• Long term roadmap
• Product / solutions
value
• Reliability
• Integration
• Balance innovation
with risk (new
technologies with
reliability)
• Client references with
similar use cases
• Competitors
• IBM products built on
open standards
• IBM service & support
 IT/Enterprise Architecture / Strategy Persona
Cloud, BD&A, Mobile on systems of record, Long term roadmap, Product / solutions value
Reliability, Integration, Balance innovation with risk (new technologies with reliability)
Client references with similar use cases, Competitors
$3B STG R&D Announcement
IBM products built on open standards, IBM service & support Our Customer’s Challenge

Only IBM can deliver on all three client goals

 July 10, 2014 IBM announced a new $3 billion dollar R&D investment to create
Brings hybrid world together
the next generation of chip technologies that will fuel the systems required for a 3• Unifying cloud and on premise investments
• Pacing rate of change across these
new era of computing for cloud, Big Data and cognitive systems. Systems
• Secures the enterprise boundary

 We're making a clear statement to our clients that IBM is firmly committed to the
high value part of the hardware business, demonstrating our Confidence (one of
our 3 C's of the sales agenda). These investments will extend IBM's systems
leadership in future Power Systems and System z generations.
 We're also underscoring what Ginni said in the in the 2013 IBM Annual Report:
"IBM will remain a leader in high-performance and high-end systems, storage and
cognitive computing, and we will continue to invest in R&D for advanced
1 2
semiconductor technology." Freedom to innovate rapidly Preserves integrity & stability
• Scales Systems of Record as these are driven by
• APIs that enable developers to easily create new new workloads from Systems of Engagement
Systems of Interaction • Maintains stability and integrity of processes, data
• Easy for developers to rapidly consume existing and applications in Systems of Record
capabilities of Systems of Record via APIs

STEPHEN LEONARD 0bf575c0-4867-1032-89a1-89fbb6fdad64 sleonard@us.ibm.com |

Fostering open innovation for cloud based applications
Australian Open Tennis Mobile
with Ubuntu and Power Systems
Analytics in action (Social Media)
•Predict, allocate and monitor capacity in the Cloud
•Analyzing tournament, player and social data
•Allocating and deallocating appropriate resources +
•Allocating capacity only when needed to save $$$

•Built on:
•IBM Power and X Servers
•IBM InfoSphere BigInsights on top of Apache Hadoop (data at rest )
•IBM InfoSphere Steams (data in motion) Moving Linux apps to Power has never been easier
•RedHat and SUSE Enterprise Linux
•KVM (Sys x) – soon to be used on Power Well-written Java applications Vast Majority of x86/Linux
Power‘s Logical Partitioning (LPAR) divides a server’s resources into virtual “logical” partitions, and we written in scripting or interpretive applications written in C/C++ will
continually take advantage of the LPAR mobility aspect of Power Systems. Power allows us to migrate
live workloads from one physical frame to another without any impact. If we have a failure on one of our languages will run as is require no source code change, only
machines, we can do what we call “frame evacuation,” and move all the running servers including the
databases to another machine, then make a repair, and move them back. You can do this on the fly in a recompile
the middle of the day, in the middle of a peak match, without any impact to the business and, for us, that
is critical. US OPEN (Kunal Singh Sodhi)

2014 Australian Open Jan 13 through 26

http://www.ausopen.com/index.html
1
IT Operations Mgmt. & Systems Admin Persona

Focus on:
• New technology
• Solutions / Automation /
Ease of Use
• Product / solutions value
• Analysts views
• Competition
• Reliability, Balance
innovation with risk
• IBM service & support
 IT Operations Mgmt. & Systems Admin Persona
New technology, Ease of use / Solutions / Automation, Product / solutions value
Balance innovation with risk (new technologies with reliability)
Analysts views, Competition, Reliability, IBM service & support
POWER8 moves forwards while x86 moves backwards New Power Systems Scale-out servers deliver superior
IBM POWER systems continue to deliver improved system performance and more value per SW $ spent
economics & security for the cloud
 Infrastructure Software Price-performance has been REDUCED on Intel servers by up to 14%
– Assumes flat system pricing Price for performance advantages to scale out as your business
 Software Licensing has increased by 1.5x grows and confidently move more data applications to the cloud
– 12 cores versus 8 cores

Performance has increased only 1.29-1.40x (IBM increased by 1.71-2.31x)

2X

– x86 publishes on 2-socket Sandy Bridge and 2-socket Ivy Bridge 58% Built-in
performance vs x86 Lower costs of acquisition Encrypt / decrypt engine
x86 x86 System POWER7+ POWER8 System for Java workloads
“Sandy “Ivy Bridge” Performance Performance
Bridge” Ratio Ratio Speed & Agility Economic Advantages Security
2-socket 2-socket 2-socket 2-socket to capture value from new that scale to meet business needs to protect critical systems and data
E5-2690 E5-2697 POWER7+ POWER8 workloads
# Cores 16 24 1.50 16 24 1.50

ERP SAP 2-Tier 7960 10240 1.29 10000 21212 2.12

SPECint_rate 693 967 1.40 884 1701 1.92 Utilization outperforming industry standards
701 1.37 602 1301 2.16

65%
SPECfp_rate 510
vs. industry
Guaranteed
SPECjEnterprise2010 8310 11260 1.35 13161 22543 1.71
average
Based on generational comparisons of SW that utilizes per core pricing and 50% more cores in per system (Power: 8c
of 30–40%
1

POWER7 to 12c POWER8; x86:8c E5-2690 to 12c E5-2697 v2)

2
Performance is based on published x86 data and published/projected POWER7+ & POWER8. Workloads are ERP,
Integer, Floating Point, Java
Source: Capacity based on IBM Sizing of typical SPECint_rate landscape and 3 rd party analysis of system utilization. Pricing from www.hp.com.
This is an IBM sizing designed to replicate a typical IBM customer workload used in the marketplace. The results are calculated and not an actual customer environment. IBM's internal workload studies are not benchmark applications, nor are they based on any
benchmark standard. As such, customer applications, differences in the stack deployed, and other systems variations or conditions may produce different results and may vary based on actual configuration, applications, specific queries and other variables in a
© 2014 International Business Machines Corporation 1 production environment. Prices, where applicable, are based on published US list prices for both IBM and competitor. 1

Why Are Power’s DNA Values Important To Mobile?

Power Systems Solutions Optimized for POWER8
Delivering innovation to put data to work with Big Data, Analytics, Cloud and Mobile Solutions
• Mobile devices provide yet another access point into an New New
Analytics: New: Power Ready Analytics: New: Power Ready
enterprises network Platform for BLU Acceleration Platform for Analytics (mix & match)
Security • Enterprises need to support BYOD •Data warehouse acceleration for “Speed • Cognos BI solution for customized up-
of Thought” analytics with DB2 BLU to-date, information access for all users
• A trusted compute platform required to support this new Insights from Data • 16-50x faster reporting and analytics •Manage assets, finances more efficiently
•SPSS based predictive analytics to
word of “Systems of Interaction” Leverage systems that optimize Big Data: NEW: Power Ready New determine next best action to meet
big data & analytics performance Platform for Hadoop* business objectives
•DB2 BLU data warehouse acceleration
•Storage-dense, optimized platform to
Reliability • Like retail web sites – mobile applications are expected to be simplify & accelerate big data analytics
for “Speed of Thought” analytics
• 16-50x faster reporting and analytics
•InfoSphere BigInsights, Platform, GPFS
Availability “always on” - transferring that same dependency to the
Serviceability Systems of Interaction that drive them. Public Cloud: NEW: Solution Edition
New
Public Cloud: Update: Power Systems
for Scale out Cloud Solutions for Service Providers
•Linux only, POWER8 scale-out servers •Enhanced with new POWER8
• Power’s ability to dynamically shift CPU / RAM resources Cloud Innovations with new PowerKVM and PowerVC scale-out configs, PowerKVM support,
based 1-button configurations PowerVC enhancements and PAYG+
Virtualization in response to sudden shifts in workload are key for the Realize the true potential of New
public, private & hybrid cloud
Scale – Up Mobile environment where a single tweet or other social Private Cloud: Update: Solution
Edition for Cloud
Hybrid Cloud: NEW: SmartCloud
Entry for Power Systems
Scale - Out event can trigger sudden shifts in the number of Mobile • Enhanced w/ new POWER8 scale-out •Extended base OpenStack capability
configs, updated PowerVC w/ PowerVM to support Hybrid cloud deployment
device transactions.
• As the demand for more mobile device enablement services Mobile: NEW: Mobile Scale Out Sales Offering
continues to increase – enterprise must be positioned to grow Mobile with Worklight & WebSphere Application Server
• Mobile application platform to speed development
New
their compute platforms Revolutionize the way IT is and ongoing management of mobile applications
created and consumed • Efficiently develop, test, connect, run, and manage
mobile and omni-channel applications
* POWER7 2Q14, POWER8 2H14
 What Clients are Looking For

Solutions, Automation, Ease of Use

Product / solutions Value
Analysts Views
Competition
New Technology Innovations
Reliability, IBM Service & Support
IT/Procurement & Controls Persona

Focus on:
• Options for Licensing
terms, leasing,
financing
• IBM service & support
• Client references with
similar use cases
83  
© 2014 IBM Corporation