WEEK 3 – EXTERNAL ANALYSIS

BUSINESS PLAN AND MODELING

ESA UNGGUL

APRIL 2021
Dr. Edi Hamdi S.T., MSc
External Analysis:

- Environmental scanning
- Industry Analysis
- Outward looking
- A critical step in business planning

Why we need to do this?

1st step in identifying what beyond our control

Aware what are the CHANGES and the DYNAMICS of external that may includ
- Competition
- Population  Market
- Politics
- Industrial Revolution
External Forces:
• Competitors
• Suppliers Do you see it as
• Distributors
• Lenders
OPPORTUNITIES or THREATS
• Directors
• Managers
• Regulators
... We need to MEASURE and QUANTIFY !!!
,,,
,,, However, almost impossible to follow all the changes real-time,
we need to SIMPLIFY
Inc.com
 PEST Analysis:
- Aware of what comes to you

SWOT Analysis:
- Applicable only when you know
yourself

PORTER Five Forces:

- Understand your immediate
surroundings

https://expertprogrammanagement.com/2018/05/pest-analysis/
COMPETITIVE PROFILE MATRIX:
- Compare with rivals and understand
relative strength and weakness
Contoh Framework
Contoh Opportunity and Threat