CSR OF ITC Ltd.

OMRAJ AGHAW (05) BBA TY Top

4th
 Introduction
 Established in 1910 as the Imperial Tobacco Company of India Limited, the company
was renamed as the India Tobacco Company Limited in 1970 and later to I.T.C.
Limited in 1974.
 ITC has a diversified presence across industries such
as cigarettes, FMCG, hotels, packaging, paperboards and specialty papers and agribusiness
 The company now stands renamed to ITC Limited, where "ITC" today is no longer
an acronym.
 ITC Limited is an Indian company headquartered in Kolkata, West Bengal.
 The company completed 100 years in 2010 and as of 2019–20, had an annual turnover of
US$10.74 billion and a market capitalization of US$35 billion.
 The company has a total of 13 businesses in 5 segments. Also there are 90 countries where
ITC exports its products. Its products are available in 6 million retail outlets.
 Sanjiv Puri (59), is the Chairman & Managing Director of ITC Limited.
 Background & Major issues
 It started off as the Imperial Tobacco Company (1910) as British owned
company, leader in single cigarette industry for decades ( THE SCISSORS
COMPANY)
 After Indian independence the Government policies of increasing excise duty
on tobacco products etc. severely affected their market and profit, and
increase in regulatory pressure on foreign ownership.
 Illegal cigarette trade began which lead to damage to the company and
potentially destroying the country’s social fabric.
 22% in cigarette excise duty rates (2012 Budget)
 ITC initiated diversification strategies
 Major Comeback
 The company was converted into a Public Limited Company on 27 October
1954. The first step towards Indianization was taken in the same year with
6% of the Indian shareholding of the company.
 Hotel Industry (1975), Paperboards(1977), Agri business as well as to
developing FMCG space such as Cigarettes, Branded Foods, Personal care
etc.
 The shareholding went over 60% in 1976 and more hotels were started by the
company in the following years.
 ITC promotes Bhadrachalam Paperboards1979
 ITC has also expanded its FMCG portfolio to include items of daily
consumption relevant to rural markets in a manner that leverages in-house
capabilities. (includes safety matches, iodized salt, agarbattis)
 Padmashree - Y.C. Deveshwar
 STRATEGIC LEADER. “Behind every successful
company there lies a success strategy- There is a
strategic leader behind every success strategy”
 : ITC Ltd chairman YC Deveshwar was ranked as
the seventh best performing CEO in the world in a
global study on the 100 best performing global
CEOs by the Harvard Business Review in its
January-February 2013 edition.
 This global recognition for Deveshwar also gives
credit to the way he transformed ITC into a leading
diversified multi-business Indian conglomerate
from just a cigarette company, and making it an
exemplar in sustainable and inclusive growth.
 CSR
Corporate Social Responsibility
Corporate social responsibility is a form of
international private business self-
regulation which aims to contribute to
societal goals of a philanthropic, activist,
or charitable nature by engaging in or
supporting volunteering or ethically-
oriented practices.
 CSR Expenditure Plan
 CSR expenditure includes all direct and indirect expenses incurred towards
ITC corporate social responsibility programmers.
 surplus arising from any CSR program shall again be redirected towards
CSR. Accordingly, any income from ITC CSR projects will be netted off from
the CSR expenditure and that amount will be reported as corporate social
responsibility expenditure.
 Every year, the CSR and Sustainability Committee will present a strategic
CSR Plan delineating the projects to be taken up during the year and the
specified budgets thereof, for the Board’s approval. The Board will mull over
and then approve the CSR Plan with the necessary modifications.
 Itc’s e-chaupal
A path breaking initiative (2000)
 ITC believes that the inter-dependence between its agro-
based businesses and the farm sector constitutes a
sustainable platform to enlarge its contribution to the
Indian rural sector
 Core principles involved:
 Customize the development model to address the diversity
of rural India
 Enable even marginal farmers to access knowledge to
compete on an equal footing in the market place
 Empower rural communities, so that development
planning and implementation are participatory
 CSR Activities
Activities
E - Chaupal
Social and Farm forestry
Watershed Development
Women’s Empowerment
Livestock Development
Primary Education
Results
• 4 million farmers empowered
• 6,500 e - Chaupals installed
• Social & Farm Forestry114,428 hectares
greened
• generating million person - days of
employment
• 56,951 hectares brought under soil and
moisture conservation
• 15,378 women member
• 1183 self - help groups
• 176 Cattle Development Centres
• 3,520 villages covered annually
• 252,329 children covered through 2,334
Supplementary Learning Centers
Prescribed and Spent on CSR
 More milestones of CSR.
 Revival of ecosystems
 Health & Sanitation
 Solid Waste Management
 Transforming Muzaffarpur into a Zero Landfill city
 Multi-layered plastic collection project in Pune
 ITC Green Temples
 ITC Sangeet Research Academy
 Forging Partnerships with NGOs
 Contribution to Triple Bottom Line
 The only company in the world to be carbon positive, water positive and solid
waste recycling positive.
 ITC has been Carbon positive for 7 years in a row.
 Water positive for 10 years.
 A Solid waste recycling positive for past 6 years.
 Ability of business to make carbon reduction.
 Creation of sustainable livelihoods
 All environment, health and safety management systems in ITC conform to
international standards.
People Who Experienced Benefits!
Here You Can Find All
The Honours received
by ITC Ltd.
Link:- ITC Ltd. Awards & Honours
THANK YOU