Professional Documents
Culture Documents
SOCIAL MEDIA
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SOCIAL MEDIA
IS……..
A number of different
platforms which offers
individuals the opportunity
to join a community or
network; to share, create
and exchange information by
using a variety of internet
based tools.
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Blogs
Social Bookmarking
Social Networks
Q&A Networks
Business Networks
Image Sharing
Video Sharing
Collaborati on
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An average of
Founded
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4th February 2004 Daily active users
Facebook is worth
$190bn 6 6
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Facebook is arguably the largest social media platform with two billion
Facebook shopping.
users, 1.2 billion of which are active every day. Each day, more than 175
User-generated content. million people share a ‘Love’ reaction, and on average, over 800 million
Longform posts. people ‘Like’ something on Facebook. More than one billion people use
Chatbots. Groups every month. In terms of demographics, more than 85% of people on
Facebook stories. Facebook are outside of the US and Canada. There are approximately 42
Augmented reality. million UK Facebook users and 307 million in Europe. Facebook’s gender
Facebook Groups. split is 56% male and 44% female, with 24% percent of global active 2
Hashtags. Facebook users being women between the ages of 18 and 34 years and
35% of global active Facebook users being men between the ages of 18 and
Facebook advertising.
34 years.
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