Nur Suci Octaviani (2019320148)

Lina Malikhatun (2019320158)

Fitriani Hasibuan (2019320165)
Derani Aprilia Sutami (2019320170)

Warteg Legendary
 Backround
The business name will we run together is "Warteg Legendary" which is a
business in the culinary field of trade that sells various types of Indonesian food.
Why we choose the name "Warteg Legendary"? previously we need to clarify.
Warung Tegal or also called Warteg is one type of business that provides food at
affordable prices. Also commonly abbreviated as Warteg, this name seems to have
become a generic term for middle to lower class food stallson the roadside, both in
the city of Tegal and elsewhere, both managed by people from Tegal and other
regions. While the legendary historic means, has been known for a long time.
Every people know that Indonesian food is the most delicious food. Warteg
Legendary will make everyone feel interested and would like to come to taste the
Indonesian food and beverages that are here.
 THE
The company's vision The company's mission
COMPANY'S
Warteg Legendary as a place that 1. Creating a delicious and hygienic
VISION
comfortable and interesting to all people
with classic and modern look,
Indonesian food and beverages.
2. Manufacture of food and beverages at
Indonesian food and beverages, and affordable prices.
enthused by the public. 3. Costumer satisfication is our priority.
 Aim
Take an active role in business and entrepreneurship in
the culinary field

Market segment will serve the community through Indonesian food Warteg Legendary also
and beverages served with good quality, hygienic, healthy and
nutritious food and health standards required by everyone in general
provides facilities such as:
and hygiene in accordance with the consumer-oriented companies.

1. Free Wifi
2. Toilet
Fostering a sense of satisfaction to the taste of 3. Parking lot
food and beverages there 4. Photo spot

Establish friendship with subscribers

 Marketing Strategy
The Marketing strategy of Warteg Legendary will be a grand
opening promotion for the Indonesian food & beverages for free on
the first day and while the costumers wait for their orders can take
advantage of free wifi or taking pictures in the provided photo. So
costumers who intended for all the general public so as not specific
to certain people, both young and old, workers, and students, locals
and foreigners alike.
 Location
Selection of area business locations in Jalan Haji Jian,
RT.7/RW.3, East Cipete, Kebayoran Baru, South Jakarta, Indonesia.
The place to be planned for this effort is on the highway, close to the
office, campus, and housing.
 OUR
MENU:
Drinks
Coffee Rp. 3.000 Noodles
Ice Milk Coffee Rp. 7.000
Ice Coffee Rp. 4.000 Egg Noodles Rp. 9.000
Milk Rp. 3.000 Noodles Rp. 6.000
Ice Milk Rp. 4.000
Double Noodles Rp.12.000
Nutrisari Rp. 3.000
Double Noodles with Egg Rp. 15.000
(Strawberry, Sweet orange, Blewah, Rujak)
Noodles with Double Egg Rp. 12.000
Nutrisari with Milk Rp. 7.000
Kuku Bima Rp. 3.000
Extra Joss Rp. 3.000
Extra Joss with Milk Rp. 7.000
Ice Tea Rp. 3.000
Hot Tea Free
Ice Orange Rp. 4.000
 Vegetables and others
Capcai Rp. 2.000 Oyong Rp. 1.000
Mushroom Rp. 3.000 Soup Rp. 1.000
Jackfruit Rp.1.000 Meatball Rp. 1.000
Kangkung Rp. 1.000 Kikil Rp. 3.000
Yellow Tofu Rp. 2.000 Otak-otak Rp. 2.000
Block Tempe Rp. 1.000 Oreg (Dry or wet) Rp. 2.000
Urab Rp. 1.000 Potatoes Rp. 1.000
Tauge Rp. 1.000 Teri with nut Rp. 3.000
Nut Rp. 1.000 Puyuh Egg Rp. 4.000 (4 pieces)
Bitter Melon Rp. 1.000 Eggplant Rp. 1.000
Pumpkin Rp. 1.000 Jengkol Rp. 3.000
Acar Rp. 1.000 Kecipir Vegetable Rp. 1000
Yellow Tofu Vegetable Rp. 2.000 Soto Rp. 10.000
Shrimp Beans Rp. 3.000 Pepes Fish Rp. 8.000
Balado Egg Rp. 4.000 Pepes Chicken Rp. 10.000
Ceplok Balado Egg Rp. 4.000 Rice Rp. 4.000
Salted Egg Rp. 4.000
 Raw Of Materials
Drinks
1. Coffee is sachet of cofffee.
Noodles
2. Ice Milk Coffee is sachet of coffee with milk
1. Egg Noodles is fried or boiled noodles with
and ice.
egg.
3. Ice Coffee is sachet of coffee with ice.
2. Noodles is fried or boiled noodles.
4. Milk is sachet of milk.
3. Double Noodle is two of fried or boiled
5. Ice Milk is sachet of milk with ice.
noodles.
6. Nutrisari is instant powder drink.
4. Double Noodle with Egg is two of fried or
7. Nutrisari with Milk is instant powder drink
boiled noodles with egg.
with milk.
5. Noodle with Double Egg is fried or boiled
8. Kuku Bima is energy drink.
noodles with two eggs.
9. Extra Joss is energy drink.
10. Extra Joss with Milk is energy drink with
milk.
11. Ice Tea is tea bag with ice.
12. Hot Tea is tea with hot water.
13. Ice Orange is orange with ice.
 Raw of Materials

1. Capcai is vegetables cut into small pices and something 17. Ceplok Balado Egg is cooked with fried and with chili sauce
cooked with meatballs, shrimp, etc 18. Salted Egg is cooked with boiled with salt
2. Mushroom is cooked with stir-fry 19. Soup is cooked with boiled with some vegetables
3. Jackfruit is cooked with boiled 20. Meatball is made of meat
4. Kangkung is cooked with fried 21. Kikil is beef section in the leg
5. Yellow Tofu is cooked with fried 22. Otak-otak is processed fish
6. Block Tempe is cooked with fried 23. Oreg is tempe which is cut into small pieces and cooked with
7. Urab is a salad consisting of coooked (boiled) vegetables herbs
mixed with granted coconut 24. Potatoes is cooked with stir-fry with chili sauce
8. Tauge is cooked with stir-fry 25. Teri with nut is cooked balado
9. Nut is cooked with stir-fry 26. Puyuh Egg is cooked with coconut milk
10. Bitter Melon is cooked with stir-fry 27. Eggplant is cooked with stir-fry with seasonings
11. Pumpkin is cooked with stir-fry 28. Jengkol is cooked with chili seasonings
12. Acar is a type of preserved food that uses vinegar and 29. Kecipir Vegetable is cooked with stir-fry
salt water 30. Soto is a soup made from meat and vegetable broth
13. Yellow Tofu Vegetable is cooked with boiled 31. Pepes Fish is cooked with the help of banana leaves to wrap
14. Shrimp Beans is cooked with stir-fry the fish and seasonings
15. Gosh is cooked with boiled 32. Pepes Chicken is cooked with the help of banana leaves to
16. Balado Egg is cooked with boiled and with chili sauce wrap the fish and seasonings
33. Rice
 Promotion Strategy Payment System

We promote our products at an early stage through word of

mouth. How to find out information on these products
through pamphlet, banners affixed in front of our kitchen and
public places and crowded. Advertising
on electronic media such, mediated a time Visitors can pay by cash or by credit card. In
like newspapers and magazines. Promote to our the event of a massive purchase suppose such
friends to come and promote it to our as a party in this give discounts to the buyer
family and more. Spread through the because the is also receiving the message
brochure and also in campus, housing, and certainly across with so turnover will more quickly and
not forgotten through the internet and social media is now easily benefit.
more common interests such as instagram, path, facebook,
twitter, etc. In addition to the costs savings also have sample
opportunity to promote products. With quality product is
assured, a strategic location, quality of service, the price
of competing products
 Profit Nut Rp. 20.000
Coffee Rp. 44.000 Bitter Melon Rp. 15.000
Ice Milk Coffee Rp. 64.000 Pumpkin Rp. 18.000
Ice Coffee Rp. 59.000 Acar Rp. 15.000
Milk Rp. 20.000 Yellow Tofu Vegetable Rp. 13.000
Ice Milk Rp. 35.000 Shrimp Beans Rp. 28.000
Nutrisari (Strawberry, Sweet orange, Blewah, Rujak) Rp. 44.000 Balado Egg Rp. 24.000
Nutrisari with Milk Rp. 64.000 Ceplok Balado Egg Rp. 24.000
Kuku Bima Rp. 12.000 Salted Egg Rp. 24.000
Extra Joss Rp. 12.000 Oyong Rp. 15.000
Extra Joss with Milk Rp. 27.000 Soup Rp. 10.000
Ice Tea Rp. 25.000 Meatball Rp. 20.000
Hot Tea Free Kikil Rp. 25.000
Ice Orange Rp. 30.000 Otak-otak Rp. 12.000
Egg Noodles Rp. 12.000 Oreg (Dry or wet) Rp. 15.000
Noodles Rp. 5.000 Potatoes Rp. 20.000
Double Noodles Rp. 10.000 Teri with nut Rp. 30.000
Double Noodles with Egg Rp. 34.000 Puyuh Egg Rp. 24.000
Noodles with Double Egg Rp. 58.000 Eggplant Rp. 12.000
Capcai Rp. 20.000 Jengkol Rp. 20.000
Mushroom Rp. 25.000 Kecipir Vegetable Rp. 12.000
Jackfruit Rp.13.000 Soto Rp. 250.000
Kangkung Rp. 15.000 Pepes Fish Rp. 40.000
Yellow Tofu Rp. 15.000 Pepes Chicken Rp.100.000
Block Tempe Rp. 12.000 Rice Rp500.000 +
Urab Rp. 10.000
Tauge Rp. 15.000
Total Variable Cost Rp. 4.441.000
 Fixed Cos

• Employee Salary Rp. 1.500.000 Total Overall Cost :

• Rent Rp. 2.500.000 Total Variable + Total Fixed Cost :
•Maintenance of Equipment Rp. 200.000 Rp. 4.441.000 + Rp. 6.050.000 = Rp.
•Depreciation of Electrical and Telephone Rp.1.000.000
10.491.000
•Wifi Rp.500.000
•Transport Rp350.000

Total Fixed Cost Rp. 6.050.000

Capital
Capital /Person :
1. Nur Suci Octaviani Rp. 3.000.000,00
2. Lina Malikathun Rp. 3.000.000,00
3. Fitriani Hasibuan Rp. 3.000.000,00
4. Derani Aprilia Sutami Rp. 3.000.000,00 +
Total Capital Rp. 12.000.000,00
 SALES
Vegetables and others
• Capcai (40×Rp. 2.000) Rp. 80.000 • Soup (30×Rp. 1.000) Rp. 30.000
• Mushroom (40×Rp. 3.000) Rp. 120.000 • Meatball (30×Rp. 1.000) Rp. 30.000
• Jackfruit (35×Rp.1.000)Rp. 35.000 • Kikil (30×Rp. 3.000) Rp. 90.000
• Kangkung (40×Rp. 1.000) Rp. 40.000 • Otak-otak (30×Rp. 2.000) Rp. 60.000
• Yellow Tofu (40×Rp. 2.000) Rp. 80.000 • Oreg (Dry or wet) (30×Rp. 2.000)Rp. 60.000
• Block Tempe (50×Rp. 1.000) Rp. 50.000 • Potatoes (30×Rp. 1.000) Rp. 30.000
• Urab (40×Rp. 1.000) Rp. 40.000 • Teri with nut (20×Rp. 3.000) Rp. 60.000
• Tauge (40×Rp. 1.000) Rp. 40.000 • Puyuh Egg (4) (30×Rp. 4.000) Rp. 120.000
• Nut (30×Rp. 1.000) Rp. 30.000 • Eggplant (30×Rp. 1.000) Rp. 30.000
• Bitter Melon (30×Rp. 1.000) Rp. 30.000 • Jengkol (30×Rp. 3.000) Rp. 90.000
• Pumpkin (30×Rp. 1.000) Rp. 30.000 • Kecipir Vegetable (20×Rp. 1000) Rp. 20.000
• Acar (20×Rp. 1.000) Rp. 20.000 • Soto (30×Rp. 10.000) Rp. 300.000
• Yellow Tofu Vegetable (20×Rp. 2.000) Rp. 40.000 • Pepes Fish (20×Rp. 8.000) Rp. 160.000
• Shrimp Beans (30×Rp. 3.000) Rp. 90.000 • Pepes Chicken(20×Rp. 10.000) Rp. 200.000
• Balado Egg (40×Rp. 4.000) Rp. 160.000 • Rice (50 ×Rp4.000)Rp200.000 +
• Ceplok Balado Egg (40×Rp. 4.000) Rp. 160.000
• Salted Egg (40×Rp. 4.000) Rp. 160.000 Rp. 2.705.000
• Oyong (20×Rp. 1.000) Rp. 20.000
 Sales

Drinks Noodles
•Milk (30×Rp. 3.000) Rp. 90.000 • Egg Noodles (40×Rp. 9.000) Rp. 360.000
•Ice Milk (20×Rp. 4.000) Rp. 80.000 • Noodles (30×Rp. 6.000) Rp. 180.000
•Nutrisari (30×Rp.3.000) Rp. 90.000 • Double Noodles (30×Rp.12.000) Rp.360.000
(Strawberry, Sweet orange, Blewah, Rujak) • Double Noodles with Egg(30×Rp. 15.000) Rp. 450.000
•Nutrisari with Milk (30×Rp. 7.000) Rp. 210.000 • Noodles with Double Egg (30×Rp. 12.000) Rp360.000 +
•Kuku Bima (50×Rp. 3.000) Rp. 150.000
Rp. 1.710.000
•Extra Joss(50×Rp. 3.000) Rp. 150.000
•Extra Joss with Milk (30×Rp. 7.000) Rp. 210.000
•Ice Tea (40×Rp. 3.000) Rp. 120.000
•Hot Tea Free Free
•Ice Orange (30×Rp4.000) Rp120.000 +
Total Sales
Rp. 1.595.000 1 Day Rp. 6.010.000
30 Days Rp. 180.300.000
PROFIT
Total Sales – Total Overall Costs
= Rp.180.300.000 – Rp. 10.491.000
= Rp. 169.809.000
•Profit/person :
Rp. 169.809.000/4=Rp. 42.452.250 (Gross profit)
•Profit – Capital :
Rp. 42.452.250 – Rp. 12.000.000 = Rp. 30.452.250 (Net income).
 Dialogue
Fitriani : Hi all! I have an idea. What if we run a business?
Nur Suci : That’s good idea! I agree with Fitriani.
Derani : I strongly agree, but what business that we want to run?
Fitriani : Hmm.. Do any of you have any suggestion?
Lina : What if we run an culinary business?
Derani : I guess, how if we run a business in the Indonesian culinary and beverage field? Because in this modern era as
Indonesian young people we should introduce Indonesian food.
Nur Suci : I agree with Derani suggestion because Indonesian food is liked by many people.
Lina : I also agree.
Fitriani : Well, Derani suggestion is absolutely right! If all have agreed, what should we do first?
Nur Suci : First, we have to make a business plan, starting from making the business name till the profit sharing for all
members.
Derani : Good, how about we make a restaurant with handmade food and the concept of a blend of classical and modern?
Does anyone have suggestions for the name of our restaurant?
Lina : How about a restaurant name “Warteg Legendary” ? it sounds good! “Warteg” means one type of business that
provides food at affordable prices, While the “Legendary” historic means, has been known for a long time. So people who come
and enjoy the food in Warteg Legendary will make everyone feel interested and would like to come to taste the Indonesian food
and beverages that are here.
Fitriani : That’s good idea, the name of the restaurant is also good, it can be something
viral among teenagers and olders.
Nur Suci : Well, we have got a name for our restaurant that’s “Warteg Legendary”, and then we must
create a vision and mission. Do any of you have any suggestions?
Derani : The vision of Warteg Legendary which is comfortable and interesting to all people with
modern look, healthy food, and enthused by the public, the mission are creating a delicious and
hygienic food and beverages, manufacture of food and beverages at affordable prices, customer
satisfication is our priority.
Lina : I give suggestions for the menu, how about the menu of some Indonesian traditional food and
beverages.
Fitriani : Wow! Your advice it’s very good, what if for the profit sharing?
Derani : For the profit sharing, how if we equate our capital? The expenses for our restaurant minus our
capital. If there’s a recidual of that amount, we can make a saving.
Nur Suci : Well, now we must think about the location. For the location there are any suggestions?
Fitriani : I think the place to be planned for this effort is on the highway close to the office, campus, and
housing. Because it’s strategic and always crowded
Lina : Right, but what time we open our restaurant?
Nur Suci : I think our restaurant is open 24 hour.
Derani : Yes, so all people can visit our restaurant anytime.
Fitriani : It’s seems like almost everything we solve. Now, for the location we have to survey into the
place. so we now exactly what we want, right?
Nur Suci : Hopefully the business that we want to run accordance with the plan and give a good impact
for the future.
Fitriani : I also hopefully our restaurant got many loved until famous to other country.
Lina : Good luck all!
All : Good luck !