DIGITAL

WATERMARKING IN
COPYRIGHT
PROTECTION
LYUBOMSKIY GLEB
MERKULOV GEORGE
DEFINITION
• DIGITAL WATERMARKING IS A TECHNOLOGY THAT ALLOWS YOU TO EMBED AN
IDENTITY IN A DATA CARRIER IN A WAY THAT IS DIFFICULT TO NOTICE, AND IN WHICH
THE USE OF THE DATA WILL NOT BE AFFECTED
• THIS IS A TECHNOLOGY THAT ALLOWS YOU TO VERIFY THE AUTHENTICITY AND
RECOGNIZE THE AUTHOR OF THE PROVIDED CONTENT USING SOME KIND OF SIGNAL.
AIMS

Copyright protection

Source tracking

Broadcast tracking, such as

watermarked videos from global
news organizations
TYPES OF DIGITAL
WATERMARKS
VISIBLE

Definition:
•A visible watermark is a visible
semi-transparent text or image
overlaid on the original image.
INVISIBLE

Definition:
•An invisible watermark is an
embedded image that cannot be
perceived with the human’s eyes.
 CLASSIFICATION OF
DIGITAL WATERMARKS BY
IMAGE IMPACT
RESISTANCE
 Resistant to any impact on
them
RESISTANT
OR ROBUST
Used when you want to save
the code at maximum
distortion
 Change or break down with a
minor modification of the
container
BRITLE
They are used to check the
integrity of electronic
documents
 They are stable in relation to
some influences and unstable
SEMI-
in relation to others
BRITTLE
It can be translated into a
different format or
compressed
 A TYPICAL
WATERMARKING
SYSTEM
WATERMARKING
SYSTEM IS DIVIDED
INTO TWO STEPS

• Watermarking
embedding
• Watermarking
extraction
WATERMARKING EMBEDDING
WATERMARKING EXTRACTION
ATTACKING
 Unauthorised detection

Unauthorised embedding
AIMS
Unauthorised removal

Unauthorised modification (a combination of

removal and embedding)
TYPES

• Distortions
• Mosaic Attack
• Collusion Attack
• An ambiguity attack
 Imperceptibility
DESIGNING Robustness
A
WATERMAR
K Fidelity

security
HOW TO
PROTECT YOUR
CONTENT
 LEGISLATION OF THE EU AND
USA

EUCD (European Union Copyright Directive) DMCA (Digital Millennium Copyright Act)
LEGISLATION OF THE
RUSSIAN FEDERATION
LEGAL
CASES
 REFERENCES
Sciencedirect.com. (2019). Digital
Watermarking - an overview |
ScienceDirect Topics. [online] Available
at:
https://www.sciencedirect.com/topics/c
omputer-science/digital-watermarking
Obimbo, C. and Salami, B.
(2012). Using Digital Watermarking for
Copyright Protection.
[online] www.intechopen.com.
IntechOpen. Available at:
https://www.intechopen.com/books/wat
ermarking-volume-2/using-digital-water
marking-for-copyright-protection
Techopedia.com. (2019). What is
Digital Watermarking? - Definition
from Techopedia. [online] Available at:
https://www.techopedia.com/definition/
24927/digital-watermarking
Latifi, J. (2011). Digital Watermarking
Security Digital Watermarking
Security. Digital Watermarking
Security. Defense Science Journal,
[online] 61(5), pp.408–414. Available
at:
https://digitalscholarship.unlv.edu/cgi/vi
ewcontent.cgi?article=1360&context=e
ce_fac_articles
ByteScout. (2010). Digital watermark
types and what is the digitial
watermark? Quick information and
samples. [online] Available at:
https://bytescout.com/products/enduser/
watermarking/digital_watermark_types.
html
Vaidya, S.P. and Mouli, P.V.S.S.R.C.
(2015). Adaptive Digital Watermarking
for Copyright Protection of Digital
Images in Wavelet Domain. Procedia
Computer Science, 58, pp.233–240.
Groteck Business Media
(2018). Цифровые водяные знаки в
изображениях | ITSec.Ru. [online]
Itsec.ru. Available at:
https://lib.itsec.ru/articles2/Oborandteh/
cifrov_vodyan_znaki_v_izobrazheniyah
SUPREME COURT OF THE UNITED
STATES. (2004). [online] . Available at:
http://news.bbc.co.uk/2/shared/bsp/hi/p
dfs/supreme_court_mgm_grokster_27_
06_05.pdf
THANK YOU FOR YOUR
ATTENTION!