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  • Sales Goal: India Middle Class Statistic Tata Nano Case Study

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    Tata Nano aimed to sell its affordable car to India's large middle and lower middle class market. To cover its initial costs of 100,000,000 INR for direct and indirect expenses, with an average sales price of 120,000 INR per unit, Tata Nano would need to sell 833 cars per year. The document provides statistics on the growth of households in India's middle class from 2010 to 2025, representing a sizable potential market for Tata Nano to target for sales.

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    Tata Nano aimed to sell its affordable car to India's large middle and lower middle class market. To cover its initial costs of 100,000,000 INR for direct and indirect expenses, with an average sales price of 120,000 INR per unit, Tata Nano would need to sell 833 cars per year. The document provides statistics on the growth of households in India's middle class from 2010 to 2025, representing a sizable potential market for Tata Nano to target for sales.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    3 views1 page

    Sales Goal: India Middle Class Statistic Tata Nano Case Study

    Uploaded by

    jacob jayden
    Tata Nano aimed to sell its affordable car to India's large middle and lower middle class market. To cover its initial costs of 100,000,000 INR for direct and indirect expenses, with an average sales price of 120,000 INR per unit, Tata Nano would need to sell 833 cars per year. The document provides statistics on the growth of households in India's middle class from 2010 to 2025, representing a sizable potential market for Tata Nano to target for sales.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Sales Goal

    Tata Nano is segmented to the middle class India middle class Statistic
    and lower middle class people. TATA NANO CASE STUDY
    • Average Fixed and variable cost / Year 160
    140

    Number of Housholds in Millions


    140
    (Direct cost + Indirect Cost) 121
    120
    102
    • Average Sales Price 100
    2010
    2016
    80 2025
    • Number of sales 60
    61
    40
    40 33 31
    20 7
    16 12 17
    4
    Assume the company bears 100,000,000 INR 0
    2010 2015 2020 2025
    Direct and Indirect cost, with the average Axis Title
    sales price of 120,000 , then Tata Nano needs
    to sell 833 unites Tata Nano to cover its initial
    price.

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