Market

Segmentation
 1 2 3
The products match
Market of Face cleanser Psychographic
their segment
Segmentation

4 5
How differentiate to What’s the product’s
current competitors ? positioning?

Contents
1I
Psychographic
 Eating vegetarian food that is Vegan cosmetics do not
made from green vegetables contain any ingredients that
and not killing animals. come from animals.
● You could describe the
mission of the company

● A clear message is a good

way to get down to
business
 Problem
Mercury is the closest planet
to the Sun and
the smallest one

Solution
Venus has a beautiful name
and is the second planet from
the Sun
Market Trends

1
Mars
It’s full of iron oxide, giving
the planet its reddish cast

2
Saturn
To modify this graph, click on it, follow the link, change the data It’s a gas giant, composed of
and paste the resulting graph here, replacing this one hydrogen and helium
 Target Customer Mission Reasion to believe

Positioning
Target Customer

Vietnamese people, specifically

those passionate about beauty,
young women 16-25, average
income
Misson

They have worked and met the

expectation of the VietNamese
people safe and effective.
Reasion to believe

COCOON tự hào khi tham gia vào

hai chương trình toàn cầu Leaping
Bunny của Cruelty Free
International và Beauty Without
Bunnies của PETA
Thanks for
listening!
 Mars Jupiter Saturn
It’s full of iron oxide dust, It’s a gas giant and the It’s a gas giant, composed
giving the planet its reddish biggest planet in the Solar mostly of hydrogen and
cast System helium

Competitors
 2

Market
Analysis
Target

Location Specialization Employees

60% Receptionists

Bellhops

40% Janitors
20 30 25

Yes, this is the Cooks

America Europe ringed planet
Market Size

35%
Jupiter

40%
Mars

25%
Mercury
Market Share

Jupiter Mercury
Jupiter is the Mercury is the
biggest planet in closest planet to
the Solar System the Sun

Venus Mars
Venus is even Despite being red,
hotter than Mars is a cold To modify this graph, click on it, follow the link,
Mercury place change the data and paste the new graph here
Competition Analysis

Jupiter Mercury Venus Mars

Yes No No Yes

Yes Yes No Yes

No Yes Yes No
3

Marketing
Plan
Our Services

Mercury Venus Mars

It’s the closest planet It has a beautiful name, Despite being red,
to the Sun but it’s hot Mars is a cold place

Jupiter Saturn Neptune

It’s the biggest in the Saturn is the ringed It’s the farthest planet
Solar System one and a gas giant from the Sun
“This is a quote, words full
of wisdom that someone
important said and can
make the reader get
inspired.”

—Someone Famous
A Picture Is Worth
a Thousand Words
Break-Even Analysis

Break-Even Point
Jupiter is the biggest planet in
the Solar System

Big Loss Loss Profit High Profit

Mercury is the Despite being red, Saturn is the ringed Neptune is the
closest planet Mars is actually one and farthest planet from
to the Sun a cold place a gas giant the Sun
 Mercury is the closest planet to the
I Basic Sun and the smallest

Saturn is a gas giant, composed

II Pro mostly of hydrogen and helium

Jupiter is the biggest planet

III Premium in the Solar System

Our Plans
Sales and Distribution
Channel 2 Channel 4
Venus has a beautiful Earth is the planet
name we live on

Channel 1 Channel 3
Mars is actually a Saturn is the ringed
cold place planet
Advertising and Promotion

1 2 3
Advertising PR Online
Mercury is the closest Venus has a beautiful name Despite being red, Mars is
planet to the Sun and the and is the second planet actually a cold place. The
smallest one in the Solar from the Sun. planet is full of
System It’s terribly hot iron oxide dust
 Management Plan

4
Our Team

James Price Helena Doe Mary Roe

You can replace the image You can replace the image You can replace the image
on the screen with your on the screen with your on the screen with your
own one own one own one
Organizational Chart

Mercury

Mars Moon Pluto Earth

Venus Mercury Jupiter Saturn

Our Partners

A B
Mars Jupiter
Despite being red, actually It’s the biggest planet
Mars is cold in the Solar System

C D
Venus Mercury
It has a beautiful name, but Mercury is the closest
it’s terribly hot planet to the Sun
05
Operating
Plan
Our Process
Jupiter is the Saturn is the
biggest planet of ringed planet and
them all a gas giant

1 2 3 4 5

Mercury is the Despite being Venus has a

closest planet to red, Mars is a beautiful name,
the Sun cold place but it’s hot
Social Media

You can replace the image on

these screens with your own
work. Just delete these ones
and add yours
Financial
Plan
06
Predicted Growth

70% 60%

Venus has a beautiful name, Jupiter is the biggest planet

but it’s hot of them all

30% 50%

Despite being red, Mars is a Saturn is composed of

cold place hydrogen and helium
Balance Sheet

Assets Liabilities Equity

Jupiter is the biggest planet Despite being red, Mars is
of them all a cold place

1M 300K 700K