Apple

Case
study
CSR & Sustainability strategies
Celia Almuedo, Fanny Natier, Ousmane Ndoye, Prachi Mishra, Julie Pampurik, Maria Patino, Mathieu Pierre 1
Apple
Case
study
CSR & Sustainability strategies
Celia Almuedo, Fanny Natier, Ousmane Ndoye, Prachi Mishra, Julie Pampurik, Maria Patino, Mathieu Pierre 2
 Apple Case study

CSR & Sustainability strategies

Celia Almuedo, Fanny Natier, Ousmane Ndoye, Prachi Mishra, Julie Pampurik, Maria Patino, Mathieu Pierre
3
 Apple Case study

CSR & Sustainability strategies

Celia Almuedo, Fanny Natier, Ousmane Ndoye, Prachi Mishra, Julie Pampurik, Maria Patino, Mathieu Pierre
4
ENVIRONMENT

Energy Water Waste

● Highlight on ● Minimize water used ● Focus on recycling
renewable energy ● Reuse water wherever ● Work with more than
● Reduction of energy possible 160 recycling
consumed ● Identification of companies
● Carbon emissions alternatives ● Sustainable sourcing
reduction

● In 2017, the carbon emissions reduction
increased by 113 percent, and the total number
of program participants increased by 77
percent
● The company is now 100 per cent renewable
energy in 24 countries
● The company launched Clean Water Program
in 2013 and since more than 8 billion gallons of
water have been saved by suppliers
● Since 2013, they help suppliers to save more
than 13,6 billion gallons of water

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ENVIRONMENT

Environmental recommendations
● Continue to reduce the carbon footprint, continue to reduce emissions from aluminium manufacturing
● Continue to increase the use of clean energy
● Keep on working on renewable energy contracts
● Explore new markets and invest on energy storage
● Continue reduce plastic use
● Put an highlight on water consumption : water used, use water more efficiently, investment in new coding technologies to
reduce data center water use. More focus on countries with difficult access to water.
● Identification of more alternative sources, and creation of more partnerships : put in place partnerships with NGOs, with local
associations in developing countries
● More fight against climate change, for forest and wildlife preservation (for example in Amazonia forest in Brazil..)

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PRIVACY

Encryption of datas to protect payment informations, iMessage, FaceTime…

No data-storage about geo-location, Siri requests or map searches.
Devices’ security is ensured by identification technologies

Adjustable settings for data usage to enhance customer experience

Datas collected can be consulted on Apple Privacy Portal
Safari blocks third parties cookies and prevent from

Developers can use Apple’s technology to secure information (Face ID…)

Strict guidelines for Apps, designed to protect user privacy and security
Control of permissions for Apps usage of datas (geo-location…)
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PRIVACY

Privacy recommendations :

● Keeping to enforce its strict privacy policy to third parties developers

● End-to-end encryption for files stored in iCloud Drive and the Notes app
● Restricting which data fields are shared when a user decides to grant an app access to their contacts
● Educating the user’s to data usage and best security practices to adopt
● Giving choice on security options for the devices and stop making Face/Touch ID mandatories

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Inclusion and diversity
Gender Equality (2017)

overall tech leaders

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Inclusion and diversity
US race and ethnicity representation (2017)

overall tech leaders

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Inclusion and diversity
US race and ethnicity representation Support to communities & non-profit projects
(2017)
● Best Places to Work for LGBTQ Equality (human Rights
Campaign)

● 15 consecutive years → good Corporate Equality Index

score

● Expand network of suppliers: more businesses owned by

women, minorities, Veterans, people with disabilities and
LGBTQ individuals.
● Global Volunteer Program → 78 b USD to non-profit and
local communities projects

● Diversity Network Associations (DNAs) → Veterans

commitment (transition to workforce)

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Inclusion and diversity
Recommendations

● More women inclusion and ethnic diversity worldwide in general and specially for leader positions
● Equal pay worldwide
● More work for people with disabilities (a percentage of the overall for instance)
● Introduce “diversity” goals in the hiring policies of the company.
● Improve diversity among their ecosystem of suppliers
● Implement new programs related with diversity and inclusion awareness, as well as new programs
against racial and women discrimination.
● Collaborate with more anti-racism and minorities organisations and local associations in each country
where Apple operates
● More inclusion initiatives with local natives in each country

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