The business case – Exercise n°1

STRENGHT WEAKNESSES

OPPORTUNITIES THREATS

GROUP NAME
1 UNIVERSITY
 CMK Exercise n°2 (a)

GROUP NAME
2 UNIVERSITY
 CMK Exercise n°2 (b)

GROUP NAME
3 UNIVERSITY
 CMK Exercise n°2 (c)

GROUP NAME
4 UNIVERSITY
 MARKETING Exercise n°3 (a)

GROUP NAME
5 UNIVERSITY
 MARKETING Exercise n°3 (b)

M1 M2 M3 M4 M5 M6
TOUCHPOINT 1
DIGITAL

TOUCHPOINT 2
TOUCHPOINT 3
TOUCHPOINT 4
TOUCHPOINT 5

GROUP NAME
6 UNIVERSITY
 IT Exercise n°4

GROUP NAME
7 UNIVERSITY
 SALES & FINANCE Exercise n° 5 (a)

GROUP NAME
8 UNIVERSITY
 SALES & FINANCE Exercise n° 5 (b)

GROUP NAME
9 UNIVERSITY
 SALES & FINANCE Exercise n° 5 (c)

GROUP NAME
10 UNIVERSITY
 SALES & FINANCE Exercise n° 5 (d)

GROUP NAME
11 UNIVERSITY
 SNO Exercise n°6

GROUP NAME
12 UNIVERSITY
 BUSINESS PROPOSAL Exercise n°7

Action/Choice Benefit/Results expected

TARGET ANALYSIS and

INSIGHTS

DIGITAL PLAN AND

E-COMMERCE

IDEAL ASSORTMENT AND

IN STORE PLAN

SUPPLY CHAIN STRATEGY

GROUP NAME
13 UNIVERSITY