ORGANISATION

STRUCTURE TRAINING

NAME – KRITI ANAND

REGISTER NO. – 2127025
SECTION – A
SCHOOL OF BUSINESS & MANAGEMENT
CHRIST UNIVERSITY
 INTRODUCTION TO ORGANIZATION
 

 Sudha dairy project is an organization which exclusively deals in milk and milk related manufacturing
products, its parent organization is COMFED and owner is NATIONAL DAIRY DEVELOPENT
BOARD, it was found in the year 1983.

 Its overall and broader agenda is to coordinate with the various cattle workers or local milk unions
and channelize them in combine production of milk and different milk related production.

 Some of the remarkable production unit of Sudha are Patna dairy project, Bhagalpur, Purnia dairy
project , there are more than 70 production unit with the production capacity of 5 lakh litres per day.
MISSION OF ORGANISATION ARE AS FOLLOWS:

 Sudha aims at becoming the topmost organization for providing best quality milk in India

 It gives best possible return to members who provide milk to federation.

 It provides quality milk and ensure the customer satisfaction.

 Its mission statement is “promise of purity”.

 VISION AND OBJECTIVE OF ORGANISATION:

 VISION

Vision of Sudha dairy is to be leading union in state, sustaining its self -dependency, providing consumer good quality
milk and milk products and giving maximum price and best services to its members.

 OBJECTIVES:

 To plan and conduct required quality and food safety test

 To reduce curding by 2% compared to previous year

 To obtain in customer satisfaction by at least 5%

 To increase AI by at least 3%

 To improve equipment capacity utilization by 3%

NOTABLE STRATEGIES:-

 Sudha conducts special survey every two months in a particular zone for analysis of
different marketing parameters such as availability of products on time, customer
satisfaction, if Sudha receives any complaints regarding product, it immediately does
follow up with the retailer and distributer of that area and execute the reason of complaint ,
this is the great strategy from the point of view of marketing.

 Cattle insurance is taken as precautionary or discretionary measures on large scale , dairy

insures milk cattle producers with premium at the rate of 3%.
ORGANISATION STRUCTURE
 TALL STRUCTURE AT SUDHA
 As the parent company of Sudha dairy is COMFED, And Sudha itself is a very big organization in
terms of turnover or market coverage so it follows a tall organization structure.

 At the top management of Sudha there is a managerial director who is the head of the entire
management with the required technical skills and managerial skills for making long term
strategies.

 The whole structure is divided in four broad department under which two departments which are
responsible for the production part are DEPUTY GENERL MANAGER PROCUREMENT and
DEPUTY GENERL MANAGER OPERATION. And two department responsible for
administration part are AGM Marketing and AGM Accounts.
FUNCTIONAL DEPARTMENTS