AP05:EV04 Presentación en ingles:

Características de un producto
Gestión de mercados
Product features: características de un
producto

• Tangible or intagible:
• Design
• Brand
• Container
TANGIBLES:

• Tangible ones are associated with the

senses, with all that can be felt:
shape, color, texture, etc.
INTANGIBLES

• Intangible ones are those that cannot be felt;

examples of these are attributes of security,
benefits and other services.
DESING

• Consumers buy products not only to meet a specific need, but also
to get pleasure from its use, an aspect that involves values related
to affection.

• This is why when referring to design we must focus on the world

as it is today and take into account technological advances apart
from the rough design.
DESING:

• EXAMPLE: NIKE SHOES FOR DANCERS:

• FEATURES: GRIP AND SLIDE, FLEXIBILITY, AIR SESH, MODERN
DESING

• https://www.youtube.com/watch?v=vvmSz3Ptps8
BRAND

• The brand refers to the product

identification and differentiation. This
concept is important because there is
a great competition rate based on it.
• The label identifies the product by its
name, that is, the word or words that
will refer to the product or, if you do
not remember the name, the product
can be identified by an emblem or
symbol that must accompany it.

• https://www.youtube.com/watch?v=b
2Mx0Zx7SLo
CONTAINER (ENVASE)

• It is of paramount importance because,

in the end, it represents the true
intermediary between the producer and
the consumer of goods. As for the word
“container”, its use has declined and is
now being replaced by the word
“packaging”, but most of us still call it
“container”.

• https://www.youtube.com/watch?v=i2p
nLrsMtPs

• https://www.youtube.com/watch?v=bNM
Q-8Ak1RE