PROBLEM-SOLUTION FIT

TO PRODUCT-MARKET
FIT
W7 Kewirausahaan
13 Oktober 2021
Cindy Rianti Priadi
REVIEW How was the
ideation process?
 Sudah dilakukan pada saat Product Map
minggu lalu

Tujuan Ideate: Mengeluarkan ide sebanyak-

banyaknya
Next: Diperbanyak idenya
IDEATE Bagaimana memicu dan memperbanyak ide
secara signifikan?
 lihat Kembali dokumen IDEATE dari
SDS
NEXT
PROTOTYPE Does the customer
really need to solve
How do they think
of current existing
AND TEST the problem? solution?
FOR
PROBLEM – Is the product really
SOLUTION needed compared to
the already existing
Can they live
without it?
FIT solution?
 What are your most important Hypothesis of Job/Pain/Gain
to validate?

PROTOTYPE What are your most important product feature/pain

reliever/gain creator to validate?

PHASE 1 How can customers experience several ideas (existing and

your new ones) quickly?
 1.Let your users compare alternatives
2.Show, don’t tell: let your users experience the prototype

TEST 3.Ask users to talk through their experience

4.Observe
5.Ask follow up questions
 - Don’t directly ask about your product only. Validate their
opinion based on their past experiences?
TIPS - Are they willing to pay for it? How much did they pay for a
similar product in the past?