INTB7.

01
INTERNATIONAL BUSINESS

ALPHA ENTERPRISE

PROJECT PRESENTED BY,

JIS JOHNSON P
ABOUT BUSINESS

 Located in Hawke's Bay New Zealand

 Medium enterprise
 Established in 2000
 Annual turnover NZ $ 500,000
 Good track record in the field of kiwi fruit

products
 Certified by the New Zealand Food and safety

Authority
 Mission statement of Alpha enterprise is “

Increase the customer satisfaction by providing

quality products at a reasonable rate”
Products of the company
 Alpha kiwi fruit muffin

 Alpha kiwi fruit juice

 Alpha kiwi fruit chocolate

 Alpha kiwi fruit jam

 Alpha kiwi fruit cake

Objective Behind Taking Business
Internationally
 capturing the International Market

 Increase customers

 Increase the annual turnover

Exporting product
Alpha kiwi fruit cake
Concepts
Exporting country

India
Specific location is Kerala
Macro environment
 Political factor
 Technological factor
 Socio- Cultural factors
 Economic factors
Regional Trade Agreement
India and New Zealand Free Trade Agreement
New Zealand Agencies and services
 Ministry of economic development

 Ministry of consumer Affairs

 Export Academy of New Zealand

 Work force Development

 Global regulatory

 New Zealand export credit office

Impact of E-commerce
 Shop online
 Sales promotion
Financial Issues
 Transaction currency is New Zealand Dollars.

 Hedging
1. Forward foreign exchange contract
2. Buying currency options
Competitive strategies
Sustainability and Carbon Credit
International Business Plan
Implementation process
Monitoring and Controlling Methods
Thank You