MARKETING

MANAGEMENT-1

Guided by-Dr. Shailesh Pandey

Submitted by- Neha Jain & Nidhi Chaudhary
OBJECTIVE
INFORMATIVE : REMINDER:
 Creating awareness about the  To retain their target audience.
brand.
 successfully running this
campaign for the past 25
years, helped more than 2.5
crore girls
 SEGMENTATION:
 Demographic Segmentation
on the basis of age (13-40) &
gender
 POSITIONING:
 In order to retain its positioning as
leading brand in the mind of the
consumer they are connecting on
more personal level with the help
social campaigns like this.
 Social Message:
• Menstruation Awareness and #keepgirlsinschool campaign

Marketing Communication Mix:

• Sales promotion and public relation and Above the Line strategy is
being used.
THANK YOU !