DIGITIZATION OF

BUSINESS MODELS
Bachelor course 2021/2022

mgr Kamila Tratkowska

DIGITAL BUSINESS MODEL
Digital business model challenges the traditional business model (physical based) in three areas (Weill, Woerner,
2013):
- Internal power (who owns the customer’s experience)
- Business processes (rethinking the way company operates)
- Customer data (posses the enterprise-wide resource)

The effectiveness of digital business model is raised by three converged trends:

- digitization,
- „digital natives"
- customer centricity

(Weill, Woerner, 2013)

DIGITAL BUSINESS MODEL
The value proposition in digital business model is created by three components:
- Content (the uniqueness)
- Customer experience (constantly improved and measured)
- Platform (the way the value is delivered to customer)

(Weill, Woerner, 2013)

DIGITAL BUSINESS MODEL – ASSIGNMENT 3
Task: Rethink the component of your digital business model and answer the questions given in the table below.

Content
How much of your revenue is generated online? What your customer finds most valueable? Who has resposibility for content?

Experience
How good is your customer experience? What aspects of your digital customer experience do customers like? What is the benchmark in term
of customer experience in your industry?

Platform
How good are your internal digital platforms? Who owns the platform? How can you expose more of your internal digital platforms to your
customers to improve their experience? How can you better leverage the market for your platforms f.ex. the cloud, software as a service,
partners, external data?

(Weill, Woerner, 2013)