Amazon Executive Presentation

Jackpot 777
August 5th, 2021
OGL 355 Summer B 2021
Bill Erwin
 Agenda

Introduction
Organizational Structure
Hierarchy
Leadership
Environmental Analysis
SWOT
Competitive Advantage
Recommendations
Conclusion
References
 Introduction

Mission Statement:
“To continually raise the bar of the customer experience by
using the internet and technology to help consumers find,
discover and buy anything, and empower businesses and
content creators to maximize their success.” (Amazon, 2021)

Vision Statement:
“To be Earth’s most customer-centric company”. (Amazon, 2021)
 Organizational Structure

Hierarchical Flexibility of the Stability in the

Corporate Business Top Management
Structure Structure
• Great • Efficient • Key feature
organizational • Adaptability • Turnover rate
structure • Small teams • Leaders
• Largest online • “Two pizza rule”
retailer

(Amazon Organizational Structure, 2020

 Amazon’s Hierarchical Structure
Leaders of Amazon

(Amazon Organizational Structure,

2021)
 Leadership
Jeff Bezos

• Founder of Amazon, Executive Chair

Andy Jassy

• President and New CEO as of July 5th, 2021

Brian T. Olsavsky

• Senior Vice President and CFO

Adam Selipsky

• CEO Amazon Web Services

(Officers and Directors, 2021)

 Environmental Analysis

Analysis to Amazon( Porter’s Five Forces)

• Threat of New Entrants: Enormous variety of goods and efficient logistics system
• Bargaining Power of Suppliers: Maintain the upper hand over their suppliers.
• Bargaining power of buyers: Focused on customer service, loyalty to the brand.
• Threat of Substitute Products: The substitute product and keep cost down.
• Industry Rivalry: The industry rivalry high and easily accessible for industry rival.

Target Market:
• New audience teenagers.
• Grocery delivery services
• The audiobook market and publisher's revenue stream
• The podcast arena
SWOT
 Competitive Advantage

Adaptability
• Diversification into multiple business lines
• Recognizing and acting on customer needs
Tangible Assets
• Fulfilment Warehouses
• Supply Chain
Intangible Assets
• Amazon Prime
• Customer Experience
Recommendations

Identify core competencies and refocus

Diversify into Cloud based services

Expand Globally
 Conclusion/Summary

We’ve had three big ideas at Amazon that

we’ve stuck with for 18 years, and they’re the
reason we’re successful: put the customer first.
Invent. And be patient. ~Jeff Bezos
What makes
Amazon
successful? What we need to do is always look into the
future. ~Jeff Bezos

A brand for a company is like a reputation for a

person. You earn reputation by trying to do hard
things well. ~Jeff Bezos
 References

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