Branding and

Brand Names
Expressing purpose
Formal Less Formal

• In order to: to talk the purpose of an • So that: has similar meaning to “in
action order” and “so as to”, but it’s less
formal
We work hard every day in order to
achieve the company goals He complained so that he would get a
• So as to: has similar meaning to in refund
order • To

He called the company so as to You can use this application to track

complain you heart rate
Where do great brand names come from?
• Think of one famous brand that you are familiar with.
• Do you know the story behind it?

Darya varia : 45 years

Kalbe kimia farma soho
Enervon C, nature, neozep, diatab, decolgen
Do you think brand names are important? Why?
• Brand name & brand image
• Nature-e white
• Brand image should be strong so
that it’ll attract the consumers’
attention
• Star struck
Do you have a favorite brand? What is it and why do
you like it?
• Starbucks
• J.Co vs Dunkin
• chatime
What do you think about these brands? Which one do you prefer and why
What are most important things we should know about
brand building?
• Brand image
• Price
• Benefits & ingredients
• Design (depends on the concenpt)
Idioms

• Bring something to the table: To provide a useful or helpful addition.

• Fish where the fish are : Use resources, such as time, where the highest results will be.
• Word-of-mouth marketing:  A type of marketing that relies on advertising through
conversation.