MODULE 2:

VALUES: NATURE AND

CONCEPTS
 Objectives

Explain the nature values

Discuss the different concepts and forms of
values
 Overview

◦This session focuses on the definition of values and its relevance in developing
a holistic person. It will also introduce the nature and concepts of values
 Values

◦Values are basic and fundamental beliefs that guide or motivate attitudes or
actions. It helps a person determine what is important. Values describe the
personal qualities that a person choose to embody to guide his actions; what
type of person he wants to be; the manner in which he treats himself and others,
and the way he interacts with the world around him. They provide the general
guidelines for one’s conduct.
◦Values can be defined as those things that are
important to or valued by someone. That
someone can be an individual or, collectively, an
organization. One place where values are
important is in relation to vision.
◦ 
◦Values are the embodiment of what an
organization stands for, and should be the basis
for the behavior of its members.
◦ Values provide the basis for judgments about
what is important for the organization to
succeed in its core business.

◦ To behave ethically is to behave in a manner

that is consistent with what is generally
considered to be right or moral. Ethical
behavior is the bedrock or mutual trust.
Individually or organizationally, values determine what is right and
what is wrong, and doing what is right or wrong is what we mean
by ethics. To behave ethically is to behave in a manner consistent
with what is right or moral. What does “generally considered to be
right” mean? That is a critical question, and part of the difficulty in
deciding whether or not behavior is ethical is in determining what
is right or wrong.