PARADISE CHOCOLATE

BACKGROUND
• Paradise Coconut Filled Chocolate is the Product
of Candyland.
• Candyland is known as the market leader in the
confectionery market of Pakistan.
• Its products are available in around 30 countries of
the world.
• Candyland is the first company in Pakistan that
introduced jellies and has launched brands in
challenging categories such as chocolates, lollipops
and marshmallows.
• The company has got a separate category range of
Chocolates oriented brands such as Novella, Now,
Sonnet and PARADISE.
• All the brands carry Halal Certifications from
SANHA.

PRODUCT PORTFOLIO
 OBJECTIVE:

The objective of Paradise Coconut filled

chocolate to create value within the
customers so that they can alleviate their
mood and feel the same delight with a
local brand as they felt with a foreign
brand.
 CHALLENGES

SOCIAL MEDIA
AWARENESS ADVERTISEMENT
ENGAGEMENT

COMPETITION AVAILABILITY
 COMPETITION

559212 4833

25M 96k

16M 42k
 FAB MODEL

Features Advantages Benefits

Hygienic Healthy Product Mood Alleviator

Coconut filled Quality Taste Easily Consumed

Freshly Packed Branded Economical

Local Brand    
 RFM MODEL
• How recently a customer has walked into
the store and purchased the Paradise
Chocolate.

• The frequency buying of the consumers

need to be examined as it will tell that
whether the customer is doing repetitive
buying or not.

• Whether the customer is paying more for

the Paradise chocolate as compared to
other brands or not.