BRAND NAME

ENTREPRENEURSHIP
By: Mr. Jomer John A. Osma
 What is Brand?
Brand - Is a name or mark that is intended to
identify the seller’s product and differentiate it
from the product of the competitors. A brand
name consists of letters, words or numbers
that can be read or verbalized. A brand mark is
the part of the brand that appears in the form
of symbols designed in distinctive lettering or
colors. (p.125 Principles of marketing by
Pereda, Pereda & Castillo 2014)
•  Advantage of branding

• Brands make it easy to identify the product

or service.
• It assures the buyer that they get the same
quality of products.
• It reduces price comparison
• It adds prestige to the product of the seller.
• It provides legal protection for the seller.
• It helps in product market segmentation.
• Selecting a good brand name

• It should suggest about the product or

service.
• It must be easy to pronounce and remember.
• It must be simple and short.
• It must be distinct or different from others.
• It must be adaptable to new company
product that may be added.
• It must be capable of registration and legal
protection.
• Branding strategies

• The producers and middlemen are

partners in the distribution of the products
to their target consumers. Their partnership
is a long life process of mutual concern and
cooperation for the development of
customer satisfaction. Producers and
middlemen alike must choose strategies with
respect to branding their product mixes and
branding for saturation.
• 1. Producer’s strategy

• The manufacturers have to establish a wide

distribution system and rely heavily on their
capability to penetrate the market with the
amount of resources in promoting the brand
to its target market.
• The strategy is employed by product
manufacturers’ that dominate the greater
market due to the superiority of their product.
They have built a strong name especially when
they are the first in the market.
 END OF DISCUSSION

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