Effective Search

Tactics

By Jilan Wagdy
Jilan.wagdy@gmail.com
Index
 Search Engines History.
 How Search Engine Works
 Search Engines Market Share.
 Google Search Engine.
 Google Attributes.
 Google Search Options.
 Sites Helps To Search Like An Expert.
 Cool Tools 
Search Engines History

Archie (1990)

• The first search engine created was Archie.

•Archie is a tool for indexing FTP archives.
•created in 1990 by Alan Emtage, a student at McGill University in Montreal.
•The original intent of the name was "archives," but it was shortened to Archie.
How Search Engine Works

1. Web crawling
2. Indexing
3. Searching
How Search Engine Works

Some search engines get their

results by turning to third-
party "search providers" to
"power" their listings.

These search providers may

run their own search engine
sites, as well.
Search Engines Market Share
Mar-10
3%
4%

12%
Google
Yahoo
Bing
17% Ask
AOL
65.10%
Google Search Engine

1998 : 10,000 queries a day while still in beta.

1999 : 500,000 queries a day .

Google Attributes

1. Explicit Phrase: "internet marketing“

2. Exclude Words: virus –computer
3. Site Specific Search:
"internet marketing" site:www.smallbusinesshub.com
4. Specific Document Types :
"internet marketing" filetype:ppt
5. This OR That : internet marketing OR advertising
6. Word Definitions: define:SEO
Google Search Options
Google Search Options - Web

1- Related Search
2- Wonder Wheel
3- Time Line
4- Translated Search
5- Updated
Google Search Options - Images

Size:
o Width …. PX * Height ….PX
Type :
o Face
o Photo
o Clip art
o Sketch

Specific Color:
Google Search Options - Videos

Duration:
o Short
o Medium
o Long ( More than 20 min.)
Time:
o Uploaded Last Hour
o Uploaded Last 24 Hours
o Uploaded week
o Specific Time
Quality

Source
Google Search Options – News

Personalize your Search

Google Search Options - Alerts
Google Search Options - Blogs

133,000,000 – number of blogs indexed by Technorati

since 2002

346,000,000 – number of people globally who read

blogs (comScore March 2008)

900,000 – average number of blog posts in a 24 hour

period
Google Search Options
Books & Magazines

GOOGLE SCANNED
BOOKS IS OVER
TEN MILLION.
Google Search Options - Scholar
Sites Helps To Search Like An Expert
Sites Helps To Search Like An Expert
PDF’s Search Engines
Sites Helps To Search Like An Expert
PDF’s Search Engines
Sites Helps To Search Like An Expert
Documents Templates & presentations
Sites Helps To Search Like An Expert
Rapid Share Search Engines
Sites Helps To Search Like An Expert
Social Bookmarks

Digg
 Delicious
 Stumbleupon
 Reddit
 Mixx
 Technorati
Sites Helps To Search Like An Expert
Wikipedia’s Search Engines

Ultimate Wikipedia articles search engine.

It searches all of the Wikipedia sites at once

(i.e., Wikiquote, Wikiionary, Wikinews, etc.)

 Has a very handy Wikipedia image search.

Sites Helps To Search Like An Expert
Wikipedia’s Search Engines

Enter either a URL of the

format:
http://www.example.com or
copy and paste a paragraph of
text of at least 100 words.
Sites Helps To Search Like An Expert
Wikipedia’s Search Engines
Cool Tools 

Cooliris
Search Channels :
Google Image
Bing
Flickr
Picasa
DeviantArt
YouTube
Blinx
Cool Tools 

CoolPreviews
Preview links and images
without leaving your current
page or tab.

Just mouseover any link, and

a separate preview window
appears to show you the
content.
Cool Tools 

WikiLook

WikiLook is a Wikipedia &

Wiktionary look up. Fast,
light, open source tool
that define words for you
without need to open new
tabs or windows.
Cool Tools 

Add-ons for Firefox