Public Communication Campaign

on

Tax advocacy
by
Federal Board of Revenue
 Goals
• To ensure that tax policy would
• Benefit the poorest.
• Increased public participation
• Infrastructural upgrades
• Resolution of various concerns
Target audience
• Citizens
Strategy
• Simple, strong and engaging messages
• Consistent visual identity
• Logos
• Images
• Public meetings
• Advertisement campaigns
• Distribution of  leaflets, posters, reports, briefings, stickers, pin badges, T-shirts
(Pay Tax).
• Sharing on social media platforms
• Facebook, Twitter, Instagram etc
• Celebrity involvement
Manifesto
• Awareness on Public good usage
• Pay taxes, Save the country
• Upgrade your taxes to upgrade your life
• Higher the tax-base, higher your standard of living
Applying TEA test
• Touch
• Enthuse
• Act
Thankyou!