DATA-DRIVEN SUPPLY CHAIN

THE CASE OF TESLA

01 Problem
Analysis
Theoretical Framework

Company Overview

Company Supply Chain

Problems

02 Tesla
Solution
Tesla Solutions

Effects
01
01
01

PROBLEM ANALYSIS
Theoretical Framework

Information Big data analytics Innovations

 Theoretical Framework

Gather & analyze big data

DDSC

Enhance supply chain design and

competitive advantage
 manufacturing
DDSC has positivecapability
impacts ondimensions

and Supply chain capability variables

Quality Delivery Flexibity Cost

Information Coordination Interfirm Responsiveness

exchange Activity Integration
COMPANY
OVERVIEW
 FOUNDERS

Martin Eberhard

Elon Musk
 COMPANY PROFILE

Year founded: 2003

Motto: Electric cars are better than traditional combustion engine cars

First car: The Roadster, which sold 2,250 vehicles

TARGET CUSTOMER

Not price-conscious

Prefer luxurious & high-performance cars

COMPETITIVE
LANDSCAPE
TESLA
01
01
SUPPLY01CHAIN PROBLEMS
 VALUE CHAIN

Production in California

Utilizes technical talents

Build every car part on its own

 PRODUCTION HELL

Wrong system Extremely

Volume of orders
integration sophisticated
subcontractor manufacturing

Material shortage Busted deadlines

 LOGISTICS HELL

PRODUCTION

DELIVERY
SOLUTIONS
SOLUTIONS

Home-based ERB system

Maintain huge suppliers network using EDI

AI development and data collection

SOLUTIONS

Home-based ERB system

Design Warp Drive to integrate and coordinate supply chain processes

Vertical integration for Warp Drive

SOLUTIONS

Maintain huge suppliers network using EDI

(electronic data interchange)

Increase speed and accuracy of data transmission

Maintain stable safety stock for key parts

Eliminate social & economic risks towards local communities

SOLUTIONS

AI development and data collection

Data collection via neural network

AI training program

Analytics and comparison of other products

 EFFECTS

Automotive segment
Produced and delivered nearly 500,000
vehicles (2020)

Energy generation & storage

Deployed 1584 MWh storage and 86 MW
solar energy

Revenue
TESLA’s ANNUAL MANUFACTURING CAPACITY Operating earnings of $2.1 billion
(source: research-methodology.net) Revenue rose 15% to $13.8 billion
 “Tesla delivered a record 201,250 vehicles in the second quarter, above its
earlier estimate and the figure of 195,000 to 200,000 that most analysts had
predicted.
In the third quarter of 2021, Tesla Inc. is expected to report record deliveries
of roughly 224,000 vehicles in the most recent quarter”

—Hull & Dey (2021)

THANK YOU
THANKS!

Do you have any questions?

SCMgroupx@gmail.com
+91 620 421 838
SCMgroupx.com

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 PROBLEM

Mercury is the closest planet to the Sun and the

smallest one in the Solar System—in fact, it’s only
a bit larger than the Moon. Contrary to popular
belief, the planet’s name has nothing to do with the
liquid metal, since Mercury was named after the
Roman messenger god
SOLUTION

Venus has a beautiful name and is

the second planet from the Sun. It’s
terribly hot—even hotter than
Mercury—and its atmosphere is
extremely poisonous. It’s the
second-brightest natural object in
the night sky after the Moon
 PRODUCT DEMO

Insert your multimedia content here

 THEM
Jupiter is a gas giant, the biggest
planet in the Solar System and
the fourth-brightest object in the
sky
US
Venus has a beautiful name and
is the second planet from the
Sun. It’s
terribly hot, even hotter than
Mercury
 TRACTION

Conventional Transports Transport App

3,000,000
Total app downloads

12,000
Registered users

3,000
To modify this graph, click on it, follow the link, change Uses per day
the data and paste the new graph here
 REVIEWS

“Mercury is the closest planet to the

Sun and the smallest one in the Solar
System”

—HELENA JAMES “Despite being red, Mars is actually

a cold place full of iron oxide dust”

—JOHN SMITH
“Venus has a beautiful name and is
the second planet from the Sun. It’s
terribly hot”

—TIMMY JIMMY
 AWARDS

2012 2019

Innovation Award Best Apps’ Choice

Saturn is composed mostly Jupiter is a gas giant and the

of hydrogen and helium biggest planet in the Solar
System
 MARKET SIZE

10% 20%
Despite being red, Mars is a Venus is the second planet
cold place from the Sun

45% 25%
Mercury is the closest Saturn is composed of
planet to the Sun hydrogen and helium

To modify this graph, click on it, follow the link, change

the data and paste the new graph here
89.300.000
Big numbers catch your audience’s attention
 COMPETITORS

COMPANY Mercury Venus Mars

FOUNDATION 2010 2012 2017

Mercury is the Despite being red,

Venus is the second
DESCRIPTION closest planet to the Mars is a
planet from the Sun
Sun cold place
 BUSINESS MODEL

Marketing Training Assessment Technology

Despite being red, Venus has a Earth is the planet Pluto is now a dwarf
Mars is cold beautiful name where we live on planet
WHERE THE APP IS USED MORE

2012

2020
 TIMING

DAY 1
Despite being red, Mars is cold

DAY 2
Venus has a beautiful name

DAY 3
Pluto is now a dwarf planet

DAY 4
Earth is the planet we live on
 REVIEW

Mercury Venus Mars

Mercury is the closest Venus has a beautiful Despite being red, Mars
planet to name, but it’s terribly hot is actually a cold place
the Sun

Jupiter Saturn Neptune

It’s a gas giant and the Saturn is composed Neptune is the farthest
biggest planet in the mostly of hydrogen and planet from the Sun
Solar System helium
 ALTERNATIVE RESOURCES

● Man figure seen in man silhouette washi
ng a rearview mirror
● Young woman with a car and a suitcase
● Car riding on the road with headlights o
n ●
● Close-up man at steer wheel checking p
hone
● Close-up man trying car navigation
● City light blurred bokeh background
● Close up of car in dealership
● Low angle smiley woman stepping out
of car
● Close-up rearview mirror in sunshine
● Close up of man driving car
Close-up female hand holding car keys
● Car side on the background of sunset ref
lexion
● Close-up new car for selling interior vie
w
● Rear view of businessman driving the c
ar
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