Mulii

ARTCOM PT CENTER ARTCOM PT CENTER ARTCOM PT CENTER

e-Business Value Chain
협력업체 및 고객 네트워크를 통합 , 상호간의 정보를 공유하고 협력을 강화함으로써 효율적인
Order Fulfillment 를 수행하고 고객 니즈에 신속하게 대응
e-Marketing
Supplier Customer
SCM E-CRM
Supplier Customer
e-Marketplace
 Interactive Full Service
통일된 프로세스 기반하에 ebiz 전략수립 , 개발 및 솔루션을 통합하여 구축
Design
Flash
Coding
Consulting Creative
Contents
Strategy
Sopping
Marketing
ebiz
Integration
eCRM
eSolution
Mailing Interaction
IRM
UMS
System VOC/
RMS
CTI
e-
Learning
Server
D/B
 eBiz Sector & Solution
 사이버아파트 포탈사이트 구축
 하이테크 도시건설에 필요한 eSolution 인프라 구축
System
System
테크노빌리지 뉴스
쇼핑 / 공동구매 / 예약
생활토탈 정보
Mail+SMS+Fax+ 메신저
정보 종합 DB 검색
화상회의 / 통화시스템
사이버교육
Techno
COMMUNICATION
COMMUNICATION Village INFORMATION
INFORMATION
홈뱅킹 / 홈트레이딩
반상회 / 동호회
원격 경비시스템
공과금 / 민원서류
재택근무시스템
영화 / 연극 / 음악
원격진료시스템
공지 / 주민신고 / 처리
LIFE
LIFE
 eBusiness Transformation
stockholder
IRM/RMS/PRM
Supplier
SCM Off-line
WebSite
ERP
Supplier Partners IPS
CRM/CP
Supplier EIP/KMS/GW
On-line
Employees
 eBiz Total Service
eBiz
eBiz
Building
Building
Contents
Solution
eBiz
eBiz eBiz eBiz
eBiz
Strategy
Strategy total service Operation
Operation
Planning
Marketing
eBiz
eBiz
Consulting
Consulting
 eCompany 가치체인망
Customer Stockholder
IRM/RIS
GW/KMS
DW/CRM
eCompany ERP/EIP
SCM/IPS
Supplier
 고객 Data 의 Integration
Transaction
Data
eCRM
Data Base Web Log
Enterprise CRM Data
Customer Data Warehousing/Integration

Profile
 eBiz Total Service
R&D MU
SM MU
eBiz
Total Service
NI MU
SI MU
 통합회원관리 및 활용방안
CRM
Data Warehousing/Integration
Club
The press
e-CRM
-CRM Consumer
Analyst Sales Service
Marketing Purchaser
Investor
Customer Interaction Platforms

Interaction Management Infrastructure
SMS
SMS Web FAX eMail
Web FAX eMail Web Site Post
Web Site Post
Channel
Channel Channel
Channel Channel
Channel Channel
Channel channel
channel
투자자 미래고객
충성고객
 Office Management System
2 단계 ( 시스템 연동 ) 1 단계 ( 솔루션 개발 )
업무관리
KMS
자료실
인력관리
E-Mail
CRM
GW 손익관리 자산관리 고객관리
문서
EDMS
ERP
E-Planning
SCM
 e-Business Perspective
System
E-biz transformation
e-Supply chain Management e-Customer Relationship Management

- 파트너와의 협력은 전략적 자산 - 고객 정보 , 고객 관계는 전략적 자산
- Supply Chain 를 활용한 경쟁 우위 확보 - 다양한 채널을 통합한 고객 서비스 제공
 Summary
 현재 기업의 주요 관심은 ?
CEO의
CEO 의 주요
주요 관심사
관심사 변화
변화 비교
비교 향후
향후 수익
수익 원천에
원천에 관한
관한 설문결과
설문결과
과 거 현 재 기업 인수
6% 전략적 제휴
1 원가 경쟁력 1 고객과의 관계 7%
2 고객 니즈의 변화 2 원가 경쟁력 신규 고객 유치
19%
3 주주의 가치 3 정보기술의 효과적인 활용
4 규제 / 탈 규제 4 변화 관리
신상품
5 산업 Restructuring 5 주주의 가치 22%
6 새로운 경쟁자들 6 수익의 증가
7 세계화 (Globalization) 7 산업 Restructuring
8 환경적 이슈 8 세계화 (Globalization)
9 지정학적 (Geopolitical) 이슈 9 부가가치된 공급자와의 관계 46% 기존 고객의 유지
(Value-Added Supplier Relationships)
Source: Executive Issues Survey CEO Global Business Study The Alexander Group, Incorporated,
 국가 지식정보 자원관리의 비전과 목표
창조적
창조적 지식국가
지식국가 구현
구현
디지털지식 지식정보 자원 표준화 및 지식정보자원

법 - 제도 정비
정보자원확충 유통활성화 기술개발 관리체제 정비
출처 : 정보통신부 자료
 Summary- 웹사이트 리뉴얼 목표
Integration Branding & Identity
Brand A Brand B Brand C
Strategy
Strategy Contents
Contents Solution
Solution
Ebiz 기반의 웹사이트 통합 전략 제고
마케팅 ( 홍보 ) 및 비지니스 채널화
장기적 안목으로 통합 시스템과 솔루션 검토
사이트 통합 리뉴얼 프로젝트

1. Summary - 웹솔루션 도입에 따른 비젼과 미션
Vision
Off line Business 와 On line Business 의 최적화
Mission
1. 7 개 계열사이트 통합구축 ( 통합 아이덴티티 제고 )
2. Web Solution 구축과 시스템 업그레이드 병행
Planning
Off-line 과 On-line Business 연계를 위한 단계적 접근

웹사이트 및 시스템 통합 설계에 따른 비용절감 효과 제고
WCMS 와 e-CRM 솔루션 구축
 eBiz Collaboration Network
Network
Network
Team
Team
NI
NI MU
MU
Enterprise
Enterprise Automation
Automation
Sales Network
Network System
System
Sales Team Team
Team Team
Team
Team
eBiz
eBiz
R&D
R&D
SI
SI MU
MU EIP
EIP CRM
CRM
Consulting
Consulting System
System
Team
Team Team
Team
 e-Business 구현 단계 _Fulfill Demand
• Integrated Planning and Forecasting

Integrate • Integrated Plant Management
• Electronic Order to Cash

Transact • Electronic Procurement
• Supplier Bidding & Selection
• Customer and Technical Support

Interact • Supplier Relationship Management
Publish • Customer Information Access

• HSE Communication
출처 : 앤더슨 컨설팅
 Business Domain
eConsulting
• eBiz Strategy Consulting.
• eBiz Management Consulting
• eBiz Restructure Consulting
eVenture eSolution
• Real estate portal • eCRM(Web call center)
• Network swap service • eCommunity
• Internet Fax eCompany • eFAX(Dial Fax)
• Tour portal • eIRM
• Internet broadcasting
• Community portal
• WCMS
• EDMS
• GroupWare
• Enterprise Knowledge
• Internet Purchasing System
eOffice
 eOffice Solution Planning
• 업무관리 접속률이 높게 나타남 .
업무관리 인력관리
업무관리의 효율화  일일업무  근태관리
 프로젝트 관리  교육관리
 일정관리  이력서관리
•• 개인별
개인별 팀별
팀별 업무관리
업무관리  업무검색  인사평가관리
….. ……
•• 영업
영업 및
및 손익관리
손익관리
•• 프로젝트
프로젝트 및
및 리스크관리
리스크관리 45%
35%
인력관리의 최적화
5% 15%
•• 직원의
직원의 근태
근태 및
및 야근관리
야근관리  고객사
 예산 ( 원가 ) 관리
•• 관리 
직원의
직원의 인사평가
인사평가 및및 경력관리
경력관리 경비관리
 영업망  매출 / 매입 관리
•• 장비와
장비와 비품관리
비품관리 관리  교육비 관리
 협력사 ….
영업관리
관리
 명함관리 손익관리
…..
Solution & Service - SI Development & Solutions
How convenient would it be, if we can view all the numerous information scattered on the internet,
such as Intranet, GroupWare,(ERP),(CRM),(SCM) gathered in single screen?
GW
ERP EDMS
CRM EIS
KMS
SCM
 Solution & Service - eagleOffice
Electronic Human
Decision Relationship
Making Management
E-mail Name Card

Management
E-board GW
eagleOffice
Career
Management
Schedule Survey
Management
MIS messenger
Business Fields : SI MU
Public sector Finance

Government organization/ Bank, Insurance, Security, Credit
government investment institution etc. Card, Investment Trust etc.
Industry
SI MU Chemistry
Machine, construction, assembling, Business Petrochemical, heavy chemical/
equipment etc.
Fields explosive/energy etc.
Service Defense
Distribution /service/leisure/ Defense, the Agency for national
educational institution etc. security institution etc.
 Company Organization
eBiz System
Solution
Company
Organization
Internet
Consulting Biz
Business Fields : SI Development & Solutions
CRM
ERP B2Emall
Enterprise Integration
Solution Developers Web Service
PACS Mailing
EIP
 Organization
President & CEO
Supporting Team Planning & Public
BSP MU SI MU INFRA MU Consulting MU R&D MU

• eBiz team
• CS team • Sales 1 team • Sales 1 team • Consulting 1 team
• Solution team
• Biz 1 team • Sales 2 team • Sales 2 team • Consulting 2 team
• Biz 2 team • SI System team • Automation team • Consulting 3 team
• Biz 3 team • SI Develop team • Network team
 Organization
BSP MU
• CS team
• Biz 1 team
• Biz 2 team
• Biz 3 team
SI MU
• Sales 1 team
Consulting MU
R&D Sales 2 team
•
• Consulting 1 team • SI System team
• Consulting 2 team
• eBiz team • SI Develop team
• Consulting 3 team
• Mbiz team
INFRA MU
• sales 1 team
• Sales 2 team
• Automation team
• Network team
 eBusiness 의 기회요인
• 핵심역량 및 경쟁력의 확보
Convergence
• 가치 창출 활동에 집중
• 제품 및 서비스의 재구성 ( 예 : 개별화 )
Industry • 최초 진입자의 이익 , 시장 지배 사업자
Transformation
• 비용 절감
• 매출 증대
• 공급업체와의 Win-Win 관계
Value Chain Integration
• 소액 투자로 다소의 매출 증대
• 온라인상에서 고객의 행동을 학습
Channel Enhancement
출처 : PwC
 eBiz Solution 수출현황
SCM
ERP
EKP/EIP
EUROPE ASIA
N. AMERICA
AFRICA
S. AMERICA
OCEANIA
 Global network
N. AMERICA
EUROPE ASIA
Los Angeles
ARTCOMPT(AMERICA), INC.
TEL : 1-714-999-8990
AFRICA FAX : 1-754-999-9901
S. AMERICA
OCEANIA
 e- Company System Network
CRM
CRM • Customer DB Integration
System
System
SCM
SCM
• Enterprise Knowledge EKP/EIP
EKP/EIP
• Information Portal System
System • Supply chain Integration
System
System
 e-Business planning
e-Business Transformation
Product Leadership Relationship management
B2M B2B B2E B2C
eBiz Solutions eBiz Integration eBiz Strategy
Technology & Communications Infrastructure

 CRM 도입효과
마케팅부문 :
마케팅 정보 시스템 구축으로 타겟팅 효과 향상
영업부문 :
전산 정보의 통합 활용으로 보다 빠른 고객 응대
충성고객 잠재고객 휴면고객

 eBiz Solution analysis _CRM
Analytical Collaborative 협업 CRM 은 분석과 운영시스템의 통합

데이터 마이닝 기술이 이슈 CRM CRM
Operational 전방위 업무를 지원하는 시스템
CRM
Data Warehousing
Integration
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Customer Data Warehousing/Integration

Customer Interaction Platforms

e-Supply chain Management e-Customer Relationship Management

디지털지식 지식정보 자원 표준화 및 지식정보자원

Integration Branding & Identity

Brand A Brand B Brand C

Ebiz 기반의 웹사이트 통합 전략 제고

마케팅 ( 홍보 ) 및 비지니스 채널화

장기적 안목으로 통합 시스템과 솔루션 검토

사이트 통합 리뉴얼 프로젝트

Off line Business 와 On line Business 의 최적화

Off-line 과 On-line Business 연계를 위한 단계적 접근

• Integrated Planning and Forecasting

• Electronic Order to Cash

• Customer and Technical Support

Publish • Customer Information Access

• 업무관리 접속률이 높게 나타남 .

E-mail Name Card

Public sector Finance

President & CEO

Supporting Team Planning & Public

BSP MU SI MU INFRA MU Consulting MU R&D MU

B2M B2B B2E B2C

eBiz Solutions eBiz Integration eBiz Strategy

Technology & Communications Infrastructure

충성고객 잠재고객 휴면고객

Analytical Collaborative 협업 CRM 은 분석과 운영시스템의 통합

Text Text Text

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Text Text Text

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2002.10 Add Your Text

2001.10 Add Your Text

2002.10 Add Your Text

2001.10 Add Your Text

2001.10 Add Your Text

2002.10 Add Your Text

2003.10 Add Your Text

2001.10 Add Your Text

2002.10 Add Your Text

2003.10 Add Your Text

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Add Your Text

Add Your Text

Add Your Text

Add Your Text

Add Your Text

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