CHAPTER 3

THE EVENTS BUSINESS:

SUPPLY AND SUPPLIERS

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA
 CHAPTER AIMS

• To consider the fragmentary nature of the events

business

• To provide an overview of events industry bodies

• To examine the role of various providers in the

industry

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA
 GOVERNMENT AND INDUSTRY
INFRASTRUCTURE

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA
 EVENT ORGANISATIONS

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA
 DISTRIBUTION CHANNELS FOR
EVENTS

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA
 EVALUATION QUESTIONS
1. The events business is composed of a wide range of
different organisations: identify those that you might
regards as “commercial” and those you might regard as
“non commercial”.

2. What government support or “infrastructure” does your

country provide for the events business and why?

3. Voluntary organisations, groups and committees are

important to the organisation of many events, especially
community and charitable events, why is this and why do
people put such efforts in?

Use with Shone/Parry: Successful Event Management. A Practical Handbook, fifth edition (9781473759114), © 2019 Cengage EMEA