STARBUCKS MISSION STATEMENT

“To inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time.”
 CHARACTERISTICS OF MISSION
STATEMENT

• Broad in scope
• Precise
• Clear
• Revealing social responsibility of the company
• Indicative of how objectives are achieved
• Inclusive of major components of strategy.
DUNKIN’ DONUTS MISSION STATEMENT

“To be the leading provider of the wide range delicious beverages & baked
product around the kingdom in a convenient, relaxed, friendly environment,
that insures the highest level of quality product and best value for money.  
          We provide our guest, the elegant service and unforgettable
experience to meet their expectations in every single visit.​ ”
 CAFÉ COFFEE DAY MISSION

“To be the best Cafe chain by offering a world

class coffee experience at affordable prices.”