AMUL

(Anand Milk Union Limited)

By :
Taher.A.Kitabi
 INDEX
O Introduction of AMUL
O Different products that it trades
O Reasons for its success
O 5 ads related to current events
O What have I learnt from this project
Introduction of AMUL
O Amul is a co-operative Indian diary based at
Anand,Gujarat,India .
O Amul was founded and registered on 1
december,1946
O As a response to the exploitation of marginal
milk producers by traders or agents of the only
existing dairy, the Polson dairy, in the small
city distances to deliver milk, which often
went sour in summer.
O The word Amul is derived from the
Sanskrit word amulya meaning rare and
valuable.
O It is a brand managed by a cooperative body,
the Gujarat Co-operative Milk Marketing
Federation Ltd. (GCMMF), which today is
jointly owned by 3.6 million milk producers in
Gujarat.
 Different types of products that
amul trades
O Amul's product range includes :

PRODUCTS PRODUCTS

Milk powder, Paneer,

Milk , Gulab jamun,

Butter, Flavoured milk like :

Kool koko ,
Ghee, Basundi ,

Cheese, Amul pro brand products,

…..
Masti dahi , Brown beverages like :
bournvita and horlicks,
Yogurt , Sports drink like :
Stamina,
Buttermilk , Mithaimate,
Chocolate , Low calorie products,
Ice cream , Lassi,
Cream , Shrikhand ,etc.
 Reason for its success
O Gets fresh milk from almost 3.6 million farmers
everyday directly from their farms without
disturbing the agro system of the farmers.
O Amul appointed Sylvester Dacunha for its ad
caimpaign on current affairs
O White revolution helped amul very much
O Low price
O Variety of products
O And another thing is the three tier system
 Three tier system
O This structure consists of a dairy cooperative
society at the village level affiliated to a milk
union at the district level which in turn is
federated into a milk federation at the state
level.
O  Milk collection is done at the village dairy
society, milk procurement and processing at
the District Milk Union and milk products
marketing at the state milk federation. 
O This patter of amul is known as 'Amul Model'
or 'Anand Pattern‘.
O This model has helped India to emerge as the
largest milk producer in the world.
Some of its ads
This hoarding tells
about the time
when the election
were held for the
president of India.
And it also stats
that as president is
the head of India ,
amul is head of
taste in India
This hoarding tells us that. The Satyam Computer
Services scandal was a corporate scandal that occurred in India
in 2009 where chairman Ramalinga Raju confessed that the
company's accounts had been falsified. The Global corporate
community was shocked and scandalised when the chairman of
Satyam, Ramalinga Raju resigned on 7 January 2009 and
confessed that he had manipulated the accounts by US$1.47-
Billion.
This hoarding tells about the ISRO’s mars orbital mission
which was successfully executed.
This hoarding tells us the time when the re-auction of the
IPL teams were going on and the cricketer Yuvraj Singh
was auctioned for Rs. 16 crore .
This hoarding tells us about the time when the movie
Kabhi Khushi Kabhi Gham was realised and had a
success .
 Summary
O Company name - AMUL
O Type – co-operative
O Founded in – 1946
O Headquarters – Anand ,India
O Industry – dairy
O Key people - Gujarat Cooperative Milk Marketing
Federation Ltd. (GCMMF)
O Products - milk and related product
O Employee – 3.6 million milk producer
O Slogan – The Taste Of India..
Gallery
 My Reflection
O Things I learned from the project :
o Advertising is important for business.
o Technology is also important for our business.
o Many techniques of amul which we can apply
on our business.
o We should relate or business to current affairs.
o Not only celebrities can make the difference in
demand of the product .
THANK YOU !!!!!!!!