REVIVING

STARTUP
DRIVING BUSINESS OUTCOME
CONTENT:
• Rebooting organization & business priority.

• Unlocking the power of modern workforce.

• Value Refresh – Organization values to be redefined.

• Organization vision change management – with aplomb to Founders, employees, customers, business community and
vendor management organization.
• Revisiting the Idea & Innovation – redefining How work to be done.

• Market study/research on Industry spectrum.

• Analyzing the market challenges.

• Change the business model based on the idea/product/services/product pipeline – B2C to B2B, B2B to B2C.

• Strategies on Go to Market.  

• Quantify market size based on the new idea/innovation.

• Revisiting the Idea & Innovation – redefining How work to be done.

• Razor sharp focus on Concept to Market & Deal discovery.

• Channelize cash runway & quantify cash burns based on  short term, medium and long term.

• To have a precession funding strategy – Brain Strom on funding appetite, Should it be Bootstrap model or Seed funding or
Angle funding approach.
• Funding stack to have a cash runway on investment towards Technology, People cost, Marketing cost, operation &
maintenance, contingency, digital market place and Channel.
• Deep dive on the current product & services line.

• Plug leakages in the Business model framework.

 REBOOTING ORGANISATION & BUSINESS PRIORITY

 Renew- Reset, Align, Anticipate and Adapt. What new capabilities, customer types and company cultures
become permanent? How do you plan for Future?.
 Recover- Creating plans to restore a scalable state and identifying capabilities needed to strengthen, refactor,
reopen, rehire, re-budget and resupply.
 Respond- Decisive actions required in the first moments of a crisis. Planning and preparations to ensure
continuity, solid decision making and survival.
 UNLOCKING THE POWER OF MODERN
WORKFORCE

Today’s Workforce is more collaborative than ever. In fact, the time that managers and
employees spend collaborating has increased by at least 60 percent over the past two decades.
In modern workplace, business leaders turn to technology to harness the collective ingenuity,
creativity, and critical thinking of all employees. A great example is DBS, one of the largest
bank in Southeast Asia.
Seamless team collaboration isn’t the only key to increase your organization’s productivity, but
critical to your employee’s happiness.
 VALUE REFRESH – ORGANIZATION
VALUES TO BE REDEFINED

 Assembling the right team.

 Vision Quest.
 Choose values that reflect your unique culture.
 Communicate the updated values to your entire team.
 Take your time to recognize why you may want to update your company values.
 Operationalize your new values.
 REVISITING THE IDEA & INNOVATION –
REDEFINING HOW WORK TO BE DONE

 Encouraging Employee Creativity and Experimentation

 Encourage Interdepartmental Collaboration
 Adjusting Innovation Goals When Encountering
 Idea Generation and Mobilization
 Advocacy and Screening
 Experimentation
 Commercialization
 Diffusion and Implementation
 STRATEGIES ON GO TO MARKET
 
A go-to-market (GTM) Strategy is the way in which a company brings a product or service to
market.
It may be used for:
 New products entering to the market
 Existing products entering a new market
 Products testing out their growth in the market

Why is a go-to-market strategy important?

The success of products, services and even business depends on a solid GTM strategy.
Building a go-to-market strategy:
 Defining your ICP : Reducing costs, Driving efficiency, Improving the productivity.
 Researching your competitors : Who they are, Where they work, What kind of day to day
challenges they face.
 Developing your messaging : Talk less about your product and more about the value your
product brings.
 Setting Targets : Outbound, Target, Marketing.
 Choosing your Tactics : Data, Marketing strategy, Content plan, Partnerships.
 Providing Feedback : A winning ICP that you target on the right channels, Messaging that
converts, A product that better solves your ICP’s main point.