CIPLA HEALTH

SESSION 2
VISION AND MISSION
• Vision- To create a healthier future for the consumer and
become the most preferred consumer healthcare brand globally.
We improve lives.
• Mission-To build strong winning teams, innovating products and
caring for every need of the consumer first.
ANALYSIS
1. Customers- Covered under both vision and mission. Priority given to consumer,
most important stakeholder.
2. Products or services- Aim to create innovating products through R&D teams
(Mission).
3. Markets- Aim to tackle the global consumer healthcare market and become the
most preferred brand.
4. Technology- Company can talk more how they will harness technology to fulfill
their vision and mission.
5. Survival, growth and profitability- Company aims to grow and reach the global
market.
6. Philosophy- Caring & customer-centric, aim to provide a healthier future to all
7. Self-concept- Has not mentioned any specific competitive advantage.
8. Public image- Most preferred consumer healthcare brand,
9. Employees- Strong winning teams
RECOMMENDATIONS
1. Products or services- Creating a diverse set of products and services
with a focus on market research.
2. Technology- Focus on market research to innovate and come up with
new products; use technology to cater to customer needs by developing
such new products.
3. Self-concept- Company can elaborate on their competitive advantage,
which is low-cost manufacturing and advanced chemistry capabilities.
4. Employees- Focus can be on building “diverse teams”.